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Added 11 mins ago
VH
Senior Product Manager
Vireo Health
Remote, Canada
- Full-time
- Remote
Eaze, part of Vireo, brings together e-commerce, retail, and delivery technology to serve customers and power operations across a growing network of dispensaries. Our product team builds…
Added 26 mins ago
MC
Senior Salesforce Administrator
Make-A-Wish Canada
Toronto, ON
- Full-time
Lead the evaluation, scoping, design, development, testing, and deployment of Salesforce enhancements and integrations, ensuring adherence to established change management, quality…
Added 26 mins ago
MA
Marsh Human Resources Manager
Marsh Agency
Toronto, ON
- Full-time
Support and as needed, lead the coordination, rollout, and delivery of HR programs while contributing to continuous process improvements
Added 26 mins ago
AA
Spécialiste des Systèmes d'Atterrissage / Landing Systems Specialist
Airbus Aircraft
Montreal, QC
- Full-time
Added 26 mins ago
AI
Technical Lead - Atlassian Guard, Atlassian Cloud & Identity Security
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Vancouver, BC
- Full-time
Lead day-to-day technical delivery and operations support for Atlassian Guard and related Atlassian Cloud security capabilities.
Added 26 mins ago
HO
Project Manager - Nuclear Construction X/ F/H
HOUSE OF ABY
Toronto, ON
- $120,000 to $160,000 CAD / year
- Full-time
We are looking for an experienced Project Manager - Nuclear Construction to join our team and support the delivery of nuclear construction and infrastructure projects in Chalk River,…
Added 26 mins ago
RAS Senior Associate
Reckitt
Mississauga, ON
Provide regulatory expertise across brands and product categories as needed; lead designated regulatory activities and coordinate priorities, milestones and deliverables.
Added 26 mins ago
Account Manager - Mid Market Growth Montreal
TELUS
Montreal, QC · Quebec, QC
✓ Customer Focus - Consultative approach, authentic customer advocacy, solution-oriented mindset, exceptional experience delivery
Added 41 mins ago
IA
CSH Supply Chain Supervisor
IMP Aerospace & Defence
Halifax, NS
- Full-time
Monitor vendor quality, delivery and cost KPIs; analyze order books and produce performance reports and scorecards with the Canadian Search & Rescue Performance Manager.
Added 41 mins ago
S
Senior Electrification Manager - Construction
SYSTRA
Toronto, ON
- Full-time
The Senior Programme Manager – Electrification is responsible for the overall leadership, planning and successful delivery of complex railway electrification programmes, including Overhead…
Added 41 mins ago
S
Engineering Manager
SYSTRA
Toronto, ON
- Full-time
Reporting to the Corridor Delivery Lead, the Engineering Manager will lead on engineering deliverables on one, or more, Rail Corridors on the GO Expansion Program, to ensure the best…
Added 56 mins ago
B&
Service Coordination Supervisor
Black & McDonald Limited
Winnipeg, MB
- Full-time
…long-term careers. Our team is known for its strong safety culture, technical expertise, and commitment to doing great work…
Added 56 mins ago
M
Marsh Human Resources Manager
Marsh
Toronto, ON
- Full-time
Support and as needed, lead the coordination, rollout, and delivery of HR programs while contributing to continuous process improvements
Added 56 mins ago
CO
Project & Business Analyst (Full-Time)
City of Thunder Bay
Thunder Bay, ON
- Full-time
Organize, coordinate, lead and implement project activities under the direction of the Manager - IT Delivery and business and functional direction of Project Lead(s).
Added 1 hour ago
Water Distribution/Wastewater Collection Operator - Linear Systems
Halton Region
7 -
If you are looking for a role where you can lead a team towards the delivery of municipal infrastructure projects for the residents of Halton, we want to hear from you. Over the next 10…
Added 1 hour ago
CO
Temporary Technical Lead (Housing Accelerator Fund) Up to 18 Months
City of Saint John
Saint John, NB
- Temporary
A minimum of three (3) years of experience in project management or municipal project delivery, with an emphasis on process improvement and operational efficiency, is required.
Added 1 hour ago
C
Assistant Supervisor Track Maintenance-CA
CN
Grande Prairie, AB
- Full-time
Lead engineering operations as outlined in CN's operating plan
Added 1 hour ago
GS
Staff Site Reliability Engineer, Application
Guidewire Software
Toronto, ON
- Full-time
Technical Leadership: Serve as a primary technical authority for SRE across the organization. You will own the technical design for strategic deliverables, lead design reviews and strategic…
Added 1 hour ago
C
Senior Technical Lead/Responsable technique senior
CGI
Toronto, ON
- Full-time
The Senior Technical Lead leads and contributes to hands-on engineering delivery, turning business requirements into secure, resilient cloud services and AI-enabled solutions. The role owns…
Added 2 hours ago
FB
Project Manager - Utility Construction
Forbes Bros. Group of Companies
Calgary, AB
- Full-time
…maintaining a strong site presence, and taking ownership of delivery outcomes. You will work closely with clients, field leaders, and technical teams to resolve constraints, manage…
Added 2 hours ago
DIRECTOR, PRODUCT - INSURANCE
Green Shield Canada
Toronto, ON
Reporting to the Vice President of Product, you will lead product strategy for our GreenShield’s Insurance product portfolio. You’ll partner with product teams across our Health and…
Added 2 hours ago
J
Manager, Process Department
Jobgether
Canada
- Full-time
As Manager, Process Department, you will lead a team of engineering professionals responsible for delivering innovative water and wastewater treatment solutions. You will oversee technical…
Added 2 hours ago
BH
Manager, Speciality Pharma Nurse
Bayshore HealthCare
ON · Ontario, Canada
- Contract
…infusion’s clinics and at home. The SPNM is responsible for the delivery of all Nursing services, within the assigned territory while ensuring compliance with internal and external…
Added 2 hours ago
SC
Senior Linux and Cloud Administrator | Global Cloud Ops LLD | Pacemaker Operations | Toronto
SAP Careers
Toronto, ON
- $97,800 to $202,400 CAD / year
- Full-time
SAP Private Cloud Operations (PCO) Delivery is a private cloud managed services provider who offers SAP applications in the HANA Enterprise Cloud. Our team "PCO Server Management" is tasked…
Added 2 hours ago
EI
Media Operations & Technology Coordinator
EarthLabs, Inc. (TSXV: SPOT | OTCQX: SPOFF | FSE: 8EK0)
Canada
- Full-time
…streamline processes, improving accuracy and ensuring timely delivery in a deadline-driven…

Critical Mass

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.
Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.
Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.
Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.
Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.
Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.
Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.
Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.
Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.
Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.
Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.
Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.
Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.
Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.
Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.
Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).
Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.
Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.
Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.
Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.
Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.

Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

, Toronto: $100,000-$130,000

Apply About employer

More about this job

Responsibilities

Lead integrated SEO, GEO, and AI Search strategy and execution for a financial-services client, including audits, research, optimization roadmaps, and performance measurement. Coordinate cross-functional delivery, advise senior client stakeholders, lead Search workstreams, and develop team capabilities and practice offerings.

Requirements

Requires advanced expertise in SEO strategy, technical optimization, search-driven content, consumer intent, competitive analysis, and emerging AI Search and GEO practices. Candidates should bring strong analytical, communication, presentation, stakeholder-management, and team-leadership skills, along with familiarity with analytics, search, and auditing platforms.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search Strategy
Technical SEO
Content Strategy
Search Engine Marketing
Competitive Analysis
Consumer Intent Research
Analytics and Reporting
Data Storytelling
Stakeholder Management
Team Leadership and Coaching
Cross-Functional Collaboration
Strategic Planning
Spreadsheet Analysis
Performance Measurement

Visa sponsorship

Not detected in the job text

Keywords

SEO
GEO
AI Search
Search Engine Marketing
Technical SEO
AI Brand Audits
AI Visibility
Consumer Intent
Search Demand
Competitive Benchmarking
Content Optimization
Schema Markup
Crawlability
Indexability
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Performance Dashboards
Data Visualization
Automation
Social Search
YouTube SEO
Financial Services
Quarterly Reporting

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