Senior Performance Media Manager, Investment
- Toronto, ON, Canada
Salary range: $80,000 - $120,000 · Full-time
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Job details
- Pay
- Salary range: $80,000 - $120,000
- Job type
- Full-time
- Apply by
- Experience
- 5+ years’ experience as a Senior Media Associate and/or relevant role in Media
- Posting language
- English
- Posted
Original job description
Agency
Critical Mass
Job Function
Media
Job Subfunction
Trading and Investment
Job Description
Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team. As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client’s media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You will be responsible for owning the day-to-day client and key third-party vendor relationships. Finally, you will manage and distribute work across the associate planners, planners, and senior planners on the team.
You will:
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
Salary range: $80,000 - $120,000
Critical Mass
Job Function
Media
Job Subfunction
Trading and Investment
Job Description
Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team. As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client’s media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You will be responsible for owning the day-to-day client and key third-party vendor relationships. Finally, you will manage and distribute work across the associate planners, planners, and senior planners on the team.
You will:
- Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives
- Manage the billing team and provide final approval on all billing needs
- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
- Provide strategic insights and optimizations for all client reports
- Research and prepare new information for paid media plans, RFPs, and presentations
- Evaluate, build and maintain relationships in the display and emerging media community
- Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
- Lead the development of “Point of View” (POV) documents on new trends or special opportunities
- Evaluate client needs and escalate needs or issues as they arrive to leadership
- Drive audience insights and channel strategy
- Sell in media initiatives to client
- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
- 5+ years’ experience as a Senior Media Associate and/or relevant role in Media
- In-depth understanding of search media campaign management and optimization practices
- Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
- Proven experience in media planning, buying, or management, preferably in investment, finance, or financial services category
- Strong expertise in video, display, YouTube, Amazon, and OOH media channels
- Demonstrated experience managing a team, including delegation, mentoring, and performance management
- Analytical skills with the ability to interpret campaign data and optimize strategies
- Excellent communication and stakeholder management skills
- Proficiency with media planning tools, analytics platforms, and reporting software
- Ability to multitask and manage multiple campaigns simultaneously
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
Salary range: $80,000 - $120,000
More about this job
Responsibilities
Lead the planning, management, and execution of client media strategies across digital and traditional channels, overseeing campaign setup, trafficking, optimization, reporting, and billing. Develop audience and channel strategies, advise clients on media opportunities and trends, manage client and vendor relationships, and guide the work and development of the media planning team.
Requirements
Requires at least five years of relevant media experience, strong expertise in video, display, YouTube, Amazon, and out-of-home media, and an in-depth understanding of search campaign management and optimization. Candidates should have experience leading agency accounts and teams, strong analytical and communication skills, and proficiency with media planning, analytics, and reporting tools.
Skills
- Media Planning
- Media Buying
- Campaign Management
- Campaign Optimization
- Search Media
- Video Advertising
- Display Advertising
- YouTube Advertising
- Amazon Advertising
- Out-Of-Home Advertising
- Audience Insights
- Channel Strategy
- Data Analysis
- Team Management
- Stakeholder Management
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Management & Leadership
- Data & Analytics
Keywords
- Digital Media
- Media Strategy
- Media Planning
- Media Buying
- Investment
- Search Media
- Display Advertising
- Programmatic Advertising
- Video Advertising
- Mobile Advertising
- Social Media
- YouTube
- Amazon
- Out-Of-Home Advertising
- Print Advertising
- Campaign Trafficking
- Campaign Optimization
- Campaign Reporting
- Media Billing
- Audience Insights
- Channel Strategy
- Marketing Science
- RFPs
- Point Of View Documents
- Vendor Relationship Management
- KPI Performance
- Media Analytics
- Stakeholder Management
- Team Leadership