At a glance
Automatically prepared from the listing. Check the original description for the full requirements.
Jump to the original descriptionResponsibilities
The role involves building and optimizing multi-channel performance media plans across Search, Social, and Programmatic channels to drive measurable business results. Key duties include managing budget allocations, monitoring KPIs like ROAS and CPA, and coordinating with activation teams for execution.
Requirements
Candidates need 4–7 years of experience in media planning or performance marketing with a strong understanding of digital platforms and performance KPIs. Strong analytical skills and experience in client-facing environments are essential.
Working hours
40 hours per week
Skills
- Media Planning
- Performance Marketing
- Paid Search
- Paid Social
- Programmatic Advertising
- Budget Allocation
- Forecasting
- ROAS Optimization
- CPA Management
- CAC Analysis
- Conversion Rate Optimization
- Client Communication
- Campaign Structuring
- Performance Reporting
- Audience Insights
- Digital Strategy
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation
- Compassionate leave
- Personal/sick days
- Flex days
- Access to online services for families and new parents
- Early Dismissal Fridays
- Affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Data & Analytics
- Consulting
- Management & Leadership
Keywords
- Paid Search
- Paid Social
- Programmatic
- Video
- ROAS
- CPA
- CAC
- Conversion Rate
- Media Planning
- Performance Marketing
- Digital Platforms
- KPIs
- Budget Forecasting
- Campaign Optimization
- Client Management
- Advertising Services
- Omnicom
- Critical Mass
Original job description
Agency
Critical Mass
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results.
You Will
Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels
Translate strategic direction into detailed media recommendations and activation plans.
Support budget allocation, forecasting, and campaign structuring
Ensure plans align with audience insights and business KPIs
Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals.
Partner with activation teams to ensure accurate setup, trafficking, and execution
Identify optimization opportunities across targeting, creative, bidding, and channel mix
Support testing initiatives and performance reporting
Manage day-to-day client communication and reporting needs
Present campaign updates and performance insights
Collaborate with Analysts, Planners, and Activation teams to ensure alignment
Support junior team members and contribute to best practices
You Have
4–7 years of media planning or performance marketing experience
Experience with digital platforms including Paid Search, Paid Social, and Programmatic
Understanding of performance KPIs such as ROAS, CPA, and conversion rate
Strong analytical and organizational skills
Experience in client-facing environments
What We Offer
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
Toronto: $80,000-$120,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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Toronto: $80,000-$120,000
