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Cronos Group Inc.

Visual Identity Manager

Canada

Salary range: $85,000 - $95,000 (Stayner, Ontario*) per year

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Job details

Pay: Salary range: $85,000 - $95,000 (Stayner, Ontario*) per year
Posting language: English
Posted: Oct 26, 2026

Original job description

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/.

At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.

The Visual Identity Manager, reporting to and partnering with the Director of Design, defines and oversees assigned brand(s) design-related initiatives to support overall visual standards and brand identity. The Visual Identity Manager leads and mentors designers as the team grows, ensuring visual identity standards are maintained in all assigned brands projects.

Responsibilities:

Own brand identity and responsible for consistent application for assigned brands; develop and maintain guidelines, documents, and assets to support the visual identity
Set creative direction for beauty packaging design graphics, website design, logos, branding, infographics, email campaigns, landing pages, ads, in-store POS, digital, social media, editorial content, photography, typography, copywriting, and artistic styling direction
Oversee all design projects for assigned brands from conception to delivery, reviewing work of designers to ensure high quality output and deadlines are met
Accountable for team’s usage of the principles of good design to layout and format of all marketing and promotional materials, brochures, flyers, sell sheets, and banners
Partners with Brand and Creative teams to produce compelling visual campaigns, ensuring understanding and compliance with brand visual identity
Lead, manage, motivate and recruit Graphic Designers to build an exceptional Creative talent bench. Prioritize and assign workload appropriately to meet deadlines on ongoing projects
Lead quality assurance reviews on creative projects, setting the standard for brand output
Source and work with new vendors to execute designs and projects as needed
Stay up to date with industry, production and graphic design trends in relation to brands, suggests new ways of improving quality of designs
Review and implement innovations in the design workflow that supports reduction in cost, rework and time to create assets
Translate concepts effectively against objectives and deliver on schedule
Own prioritization and timelines across assigned brand projects

Qualifications:

Bachelors in Design, Visual Arts or relevant field
5+ years of graphic design experience, including at least 2 years in a senior or lead role, with a proven track record of leading brand identity and visual systems from concept to delivery (agency or in-house experience preferred)
Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Knowledge of, experience in, and passion for graphic design, digital content, social media, and experiential activation
Solid interpersonal skills with a collaborative relationship building style to work well with cross-functional partners
A portfolio demonstrating end-to-end brand identity work and the strategic thinking behind your design decisions
Excellent typography and composition skills
Proven ability to set creative direction and make independent design decisions with minimal oversight
Outstanding verbal and visual communication skills, including the ability to articulate and justify your design decisions to senior stakeholders
Self-confident and resilient to the constructive criticism and feedback regarding design work
Demonstrate relentlessly high standards while fostering passion, integrity and energy
Detail-oriented and highly organized
A self-starter who understands the brand vision able to anticipate needs, problems, opportunities
A background in print design/editorial layout or motion design is an asset

Salary range: $85,000 - $95,000 (Stayner, Ontario*) per year

The actual compensation offered will be based on factors such as the candidate’s experience, skills, qualifications, geographic location, applicable market data, internal equity, and business needs, and may vary within the stated range. This role may be eligible for bonus, incentive compensation, or other variable pay in accordance with applicable company plans.

Cronos does not use artificial intelligence or automated decision-making tools in the screening or selection of applicants.

We are committed to fostering a diverse and inclusive work environment, and we welcome and encourage applications from people with disabilities and people with diverse backgrounds, identities, and cultures. For candidates with disabilities, accommodations are available upon request in all phases of the selection process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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More about this job

Responsibilities

The Visual Identity Manager defines and oversees brand design initiatives while ensuring visual standards are maintained across all projects. They lead and mentor the design team, set creative direction for various media, and manage project timelines from conception to delivery.

Requirements

Candidates must hold a Bachelor's degree in Design or a relevant field and possess at least 5 years of graphic design experience, including a senior or lead role. Expert proficiency in Adobe Creative Cloud and a strong portfolio demonstrating end-to-end brand identity work are required.

Skills

Brand identity
Graphic design
Adobe Creative Cloud
Creative direction
Packaging design
Typography
Composition
Project management
Team leadership
Visual communication
Marketing materials
Digital content
Social media
Quality assurance
Vendor management

Visa sponsorship

Not detected in the job text

Keywords

Visual Identity
Brand Portfolio
Cannabinoid
Graphic Design
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Packaging Design
Creative Direction
Marketing
Typography
Composition
Project Management
Quality Assurance
Vendor Management
Digital Content
Social Media
Editorial Content
Photography
Copywriting
Brand Guidelines
Visual Standards
Print Design
Motion Design
Strategic Thinking

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