At CU Financial Management, we are committed to delivering exceptional financial planning services that empower individuals, families, and businesses to achieve their financial goals. As industry leaders, we leverage technology to provide comprehensive financial planning solutions to clients across Atlantic Canada.
Our dedication to client success and financial planning excellence sets us apart, and we take pride in the impact we make on our clients' financial well-being.
We're invested in Atlantic Canada. We live here, we work here, and we know that when our clients are successful, our communities thrive.
About us
In 2020, a group of innovative Atlantic Canadian credit unions came together to ensure their members had access to top-tier financial advice. They brought together professional advisors from across the region to build an organization grounded in the values that their members know and trust.
Today, CU Financial Management supports members and non-members, providing expert advice across our four provinces.
Check out our story: cufm.ca/about-us
What we offer
We offer a competitive compensation package, including a competitive salary, performance-based bonuses, comprehensive benefits, administrative support, and opportunities for professional growth and development.
Our commitment to employee well-being includes a supportive, flexible work environment, continuous learning, and the opportunity to make a meaningful impact on our clients' financial lives.
We are honoured to have been named one of Atlantic Canada's Best Places to Work in 2024 and 2026 by Atlantic Business Magazine and to have been recognized as a Top Employer in 2024 by Wealth Professional Canada.
The Role
Reporting to the Director of Wealth Advice, the Regional Manager, Wealth Advice, is an experienced people leader responsible for leading, coaching, recruiting, and developing a team of Financial Advisors and Financial Planners in support of CU Financial Management's wealth management strategy. Through regular coaching and thoughtful performance management, this leader will help Advisors strengthen their financial planning capabilities, advance their professional development, improve practice management, and grow their businesses.
The Regional Manager of Wealth Advice will champion CU Financial Management's planning-first approach, helping Advisors consistently deliver exemplary client service while reflecting the cooperative values that guide our organization. The Regional Manager will translate business and practice-management information into clear coaching priorities, support Advisors in preparing for complex client conversations, and create a consistent development experience across the team.
The successful candidate will work closely with our Advisors, Credit Union partners, Marketing, the Manager of Credit Union Engagement, Compliance Officers, and the executive team to identify opportunities, remove barriers, and build the capacity required for continued growth.
While this opportunity is posted with a defined title, scope, and compensation range, CU Financial Management is open to expanding the responsibilities, title, and compensation for an exceptional candidate whose leadership experience, qualifications, and demonstrated capabilities support a broader mandate.
Key Responsibilities
- Serve as the direct people leader for a team of Financial Advisors and Financial Planners, conducting regular one-on-one coaching and establishing clear development priorities.
- Coach Advisors on financial planning, professional development, practice management, business development, and the consistent delivery of exceptional client service.
- Understand and evaluate practice-management metrics and reports, identify trends and opportunities, and discuss practical actions with Advisors.
- Consult with Advisors on financial planning cases to help them prepare for client meetings, strengthen recommendations, and maintain a planning-first client experience.
- Help create and implement a standardized training and onboarding program for new Advisors.
- Provide the executive team with clear, balanced feedback on Advisor progress, development needs, capacity, and readiness for further growth.
- Collaborate with Credit Union partners, Advisors, Marketing, and the Manager of Credit Union Engagement on coordinated business-development strategies.
- Complete year-end performance reviews and evaluations with Advisors, including goal setting and documented development plans.
- Lead major change initiatives in support of business strategies and ensure the successful implementation
- Enhance the company profile in the community by participating in worthwhile business and community events
- Stay current on regulations and industry changes and develop a strong circle of influences
- Contribute to CU Financial Management's overall wealth management results, including Advisor growth, business development, client experience, and execution of strategic priorities.
- Work with internal and external partners to develop regular educational content and arrange speakers for internal training conferences on topics relevant to Advisors.
- Stay current on CU Financial Management's advisory technology stack and evolving industry tools in order to coach Advisors on effective, consistent, and compliant adoption.
- Work with Compliance Officers to ensure Advisors remain current on compliance expectations, required practices, and identified follow-up actions.
Minimum Qualifications, Skills, and Experience
- Active financial planning designation; CFP certification is preferred.
- Minimum 3 years of experience as a client-facing Financial Advisor or Financial Planner.
- Minimum 5 years of people-leadership experience, preferably leading Financial Advisors or Financial Planners.
- Previous experience as a CIRO-, MFDA-, or IIROC-licensed Advisor. Current securities registration is not required for this role.
- Experience with financial planning technology, preferably Conquest.
- Previous experience with CRM tools, preferably Maximizer.
- Previous experience with and understanding of personal insurance planning and the Canadian insurance industry; prior life insurance licensing is preferred.
- Strong coaching, communication, and relationship-management skills, with the ability to provide clear, practical, and constructive guidance.
- Demonstrated ability to interpret practice-management information and translate it into focused development and business actions.
- Ability to collaborate effectively with Advisors, Credit Union partners, management, Compliance, Marketing, and external partners.
- Strong judgment and discretion when handling confidential client, Advisor, performance, and organizational information.
- Comfort working in a growing organization where priorities evolve, and leaders are expected to contribute beyond a narrowly defined mandate.
Our Values
At CU Financial Management, we embody core values: Ethics, Responsibility, Trust, Community, Expertise, and Empathy. We are not only looking for qualifications; we are looking for individuals who share and demonstrate these values.
We are committed to fostering a culture of growth and development. As an employee, you'll have opportunities to strengthen your skills, take on greater responsibility, and advance within our growing organization.
We're committed to your growth because we believe in growing together.
If you're looking for a challenging and rewarding opportunity with a company that values your contributions and actively supports your professional journey, we'd love to hear from you.
How to Apply
If you're an experienced wealth management and financial planning leader who is ready to coach Advisors, strengthen planning-first practices, build high-performing teams, and contribute to the continued growth of a leading financial planning firm in Atlantic Canada, we'd love to hear from you.
- Application Deadline: November 27, 2026
- Compensation: $100,000 to $115,000 base salary, plus an annual performance-based bonus.
CU Financial Management may consider a broader title, expanded scope, and compensation above the stated range for candidates with exceptional leadership experience, qualifications, or credentials.
- Location: Hybrid within Atlantic Canada.
Depending on the successful candidate's location, the role may include working part of the week from one of CU Financial Management's 13 office locations across Atlantic Canada. Occasional travel within Atlantic Canada may be required.
We thank all applicants for their interest. Only candidates selected for an interview will be contacted.
