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D2L

Director, Public Relations & Communications

Canada

Pay: $150,000 - $160,000 CAD
Experience: 10+ years of progressive experience in PR and strategic communications, including experience in B2B and leading teams and complex communications programs.
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

General Description:

The Director, Public Relations & Communications, is responsible for leading the execution and ongoing evolution of D2L’s global PR and communications strategy. This role will shape how we communicate our mission, values, AI leadership, and the global customer win to the market. The Director leads public relations, media relations, awards, brand sentiment, and executive communications, translating corporate priorities into integrated communications programs. This role will lead a high-performing team, manage agency relationships, and collaborate cross-functionally to ensure compelling messaging across all channels. The successful candidate will bring practical experience using artificial intelligence to improve the speed, quality, insight, and impact of all communications work.

Major Responsibilities:

Strategic Leadership

Develop and execute PR and communications plans aligned with the broader corporate and Marketing strategy.
Provide strategic communications counsel to senior and executive leaders on reputation management, crisis communications, and media relations.
Apply AI to monitor potential brand reputation risks, misinformation, sensitive issues, and changes in public conversation.

Public Relations & Media

Use generative AI to accelerate research, story development, media pitches, executive briefs, speeches, thought leadership, Q&As, LLM brand visibility, and campaign content.
Build and maintain strong relationships with media outlets, journalists, and industry influencers.
Drive proactive media outreach and secure high-impact coverage in top-tier publications.
Manage press releases, media statements, and industry awards.
Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership in learning.

Crisis & Issues Management

Develop and maintain crisis communication protocols.
Support or act as a company spokesperson, as appropriate, during critical situations and ensure timely, transparent communication.
Prepare and coach senior and executive leaders for crisis communications, media engagement, and rapid response situations.

Team & Budget Management

Recruit, mentor, and develop a high-performing PR and communications team.
Manage PR and communications budgets, agency partnerships, and resources to deliver against priorities and measurable outcomes.
Identify, evaluate, and implement emerging AI tools that improve communications operations without compromising editorial quality or brand trust.

Competencies:

Proven success in managing media relations, media strategies, and crisis communications.
Exceptional writing, storytelling, and presentation skills.
Strong analytical skills with experience using metrics to inform brand strategy.
Demonstrated experience integrating AI into PR, corporate communications, media relations, executive communications, content development, or communications analytics.
Ability to thrive in a fast-paced, dynamic environment and influence at senior levels.

Skills:

Experience leading PR/Comms in a fast-paced SaaS environment.
Familiarity with AI narratives, media relations, social media marketing, and integrated communications strategies.
Global communications and reputation management experience is a plus.

Key Deliverables (3 - 6 Months):

Working with the VP of Corporate Marketing, establish executive messaging with strategies for activation across all PR/Comms channels.
A fully onboarded PR agency with defined KPIs, cadence, and senior ownership
Scheduled speaking calendar with 4+ tier 1 executive keynotes secured
Robust awards calendar with 4+ in-depth submissions complete
At least two flagship AI announcements with meaningful media pickup
Baseline SOV and impact tracking in place, demonstrating PR/Comms momentum

Suggested Qualifications/Experience:

Bachelor’s degree in communications, Public Relations, Marketing, or related field; Master’s preferred.
10+ years of progressive experience in PR and strategic communications, including experience in B2B and leading teams and complex communications programs.
Strong network of media and leadership contacts, with a preference for learning industry and/or AI experts.
Demonstrated experience developing and executing integrated communications programs with measurable business and reputation outcomes.
Experience partnering across functions and geographies in a global or multi-market organization is strongly preferred.

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$150,000 - $160,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.

Apply About employer

More about this job

Responsibilities

The Director of Public Relations & Communications leads the global PR strategy, managing media relations, executive communications, and brand reputation. This role involves leading a high-performing team and integrating artificial intelligence to enhance communications operations and impact.

Requirements

Candidates must have 10+ years of progressive experience in PR and strategic communications, preferably within the B2B or SaaS sectors. A bachelor's degree is required, with a master's degree preferred, along with a strong network of media and industry contacts.

Skills

Public Relations
Communications Strategy
Media Relations
Crisis Communications
Artificial Intelligence
Executive Communications
Brand Sentiment
Strategic Leadership
Storytelling
Media Outreach
Budget Management
Team Mentorship
Content Development
Reputation Management
SaaS

Benefits

Wellness Subsidy
Equity Grants
Variable Incentive
Flexible Work Arrangements
Tuition Reimbursement
Mental Health Services
Retirement Planning
Volunteer Days
Home Internet Reimbursement
Employee Referral Program
Employee Recognition

Visa sponsorship

Not detected in the job text

Hiring contact

Brian Finnerty

Keywords

Public Relations
Communications
SaaS
Artificial Intelligence
Generative AI
Media Relations
Crisis Management
Brand Reputation
Executive Communications
Thought Leadership
B2B
Marketing Strategy
Media Outreach
Corporate Communications
LLM
Content Strategy
Stakeholder Management
Global Communications
Strategic Planning
Publicity

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