Marketing Operations Analyst

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Role Summary 

The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential.

You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.

Key Responsibilities:

Systems Ownership and Administration 

• Serve as a non-IT business owner and of Salesforce and Pardot in Marketing Operations 
• Own or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable 
• Manage user access, permissions, licensing, and onboarding/offboarding where business-owned 
• Manage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries 
• Partner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered 
• Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed 
• Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships 
• Maintain documentation of system configurations, processes, and business rules 
• Create, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack 

Marketing Team Support and Insight 

• Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs 
• Bring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run 
• Support campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution 
• Help ensure programs are set up in a way that is measurable, compliant (GDPR, CAN-SPAM, CASL), and consistent with email deliverability and list hygiene standards 
• Provide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams) 

Lead Lifecycle and Revenue Process 

• Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps 
• Support MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocity 
• Support ABM, intent-driven, and engagement programs using the tools in our stack (e.g., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assigned 
• Help define enrichment logic, routing rules, and data-quality standards across these platforms

Data Quality, Reporting, and Insights 

• Drive data governance for marketing data: deduplication, normalization, enrichment, and field standards 
• Build and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attribution 
• Proactively surface insights and recommend process or program improvements 

Enablement, Evangelism, and Best Practice 

• Act as the internal champion for the platforms you own or support: train teams, create documentation and playbooks, and run office hours 
• Define and promote best practices for system usage, and drive adoption across Marketing, BDR, Sales 

Innovation and AI 

• Stay current on MarTech and RevTech trends, particularly AI-driven capabilities in our stack and adjacent tools 
• Evaluate, pilot, and help operationalize AI use cases (e.g., enrichment, lead research, workflow automation, predictive scoring) 
• Recommend tool rationalization, new capabilities, and stack improvements, backed by business cases 

Required Qualifications 

• 2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function 
• Salesforce (required): hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure 
• Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands-on experience with automation, scoring, and integrations 
• Working experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft 
• Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution 
• Experience translating business needs into clear requirements for IT or technical teams 
• Proven ability to troubleshoot complex system and data issues 
• Strong analytical and reporting skills 
• Excellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoption 
• Comfort with ambiguity and shifting priorities 

Preferred Qualifications 

• Salesforce Administrator and/or Pardot Specialist/Consultant certification 
• Acumen with Artificial Intelligence tools.
• Experience with ABM, intent-data, and sales engagement platforms, and with data enrichment and workflow automation tools 
• Familiarity with SQL, APIs, or low-code/no-code automation tools 
• Experience applying AI tools to operational workflows 
• Experience in a high-growth B2B SaaS environment 

Key Competencies 

• Ownership mindset and attention to detail 
• Systems thinking and process design 
• Collaborative, consultative approach with marketing, sales, and IT partners 
• Curiosity and a bias toward testing and continuous improvement 
• Adaptability and strong prioritization 

This role is to fill an existing vacancy.

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$90,000 - $100,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.