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Added 24 mins ago
ML
Manager, Talent Acquisition
Maple Leaf Foods Inc
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Part-time
Foster AI Enablement and Adoption: Build responsible AI fluency across the recruitment team and embed approved AI-enabled tools into sourcing, candidate prioritization, screening support,…
Added 38 mins ago
P
Director, Data Enablement
PwC
Toronto, ON
- Full-time
At PwC, our people in Data Enablement consulting help organizations unlock value from their data through strategy, governance, analytics, cloud modernization, and AI transformation. We work…
Added 38 mins ago
SL
AVP, CXO Strategy & Transformation
Sun Life
Toronto, ON · Sun Life Toronto One York
- Full-time
· 10+ years of progressive experience in strategy, transformation, business management, consulting, financial services, client experience, operations, technology enablement or related…
Added 53 mins ago
B
AI Development Manager
Boeing
Richmond, BC · Vancouver, BC · CAN - Richmond, Canada
- Full-time
…requirements through practical tooling, guidance and engineering…
Added 53 mins ago
M
AVP, GTO Strategy & Transformation
Manulife
Toronto, ON
- Full-time
As AVP, GTO Strategy & Transformation, you will lead GTO's strategy, transformation agenda, and multi-year roadmap, while also overseeing the GTO global AI platform roadmap. Your focus will…
Added 1 hour ago
K
Senior Business Analyst
Klick
Toronto, ON
- Full-time
The Business Analyst, Omnichannel Enablement supports data-driven healthcare marketing initiatives by translating client and stakeholder needs into clear requirements, solution plans, and…
Added 1 hour ago
K
Senior Business Analyst
Klick
Toronto, ON
- Full-time
The Business Analyst, Omnichannel Enablement supports data-driven healthcare marketing initiatives by translating client and stakeholder needs into clear requirements, solution plans, and…
Added 1 hour ago
UC
Databricks Data Platform Engineer
Univedge Consulting LLC
Canada
- Contract
Design and enforce compute strategy across all-purpose clusters, job clusters, serverless compute, SQL warehouses, instance pools, and cluster policies
Added 1 hour ago
Product Marketing Manager
AutoTrader.ca
Toronto, ON
As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software…
Added 2 hours ago
E
Revenue Enablement Senior Manager/Director
EcoVadis
Toronto, ON
- Full-time
Revenue Enablement sits at the centre of that ambition. It is how EcoVadis translates strategy into performance - equipping Sales, Customer Success, Customer Care and other Go-To-Market…
Added 2 hours ago
E
Revenue Enablement Senior Manager/Director
EcoVadis
Toronto, ON
- Full-time
Revenue Enablement sits at the centre of that ambition. It is how EcoVadis translates strategy into performance - equipping Sales, Customer Success, Customer Care and other Go-To-Market…
Added 2 hours ago
A
Product Marketing Manager
AutoTrader.ca
Toronto, ON
- Full-time
As Product Marketing Manager, you will turn product strategy into clear positioning, effective launches, and measurable marketing activity for an assigned portfolio of automotive software…
Added 2 hours ago
S
Product Manager - SOTI MobiControl
SOTI
Mississauga, ON
- $110,000 to $130,000 CAD / year
- Full-time
Partner with Sales, Support and Marketing on positioning, product collateral, sales tools and enablement, explaining complex capabilities in clear, value focused language.
Added 2 hours ago
S
Manager, Product, Pricing & Integrations Operations
Salesforce
Toronto, ON · Canada - Toronto
- Full-time
Create operating standards, including QA checklists, configuration menu options, and use cases. Develop enablement materials that support scalable, agentic question answering for product…
Added 2 hours ago
M
Global GEO Manager
Manulife
Toronto, ON
- Full-time
The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and…
Added 2 hours ago
M
Senior Manager, GTO Strategy & Transformation
Manulife
Toronto, ON
- Full-time
In this role, you will support execution of GTO's strategy, transformation, AI enablement, workforce modernization, value realization, and governance agenda. You will conduct deep…
Added 3 hours ago
M
Global GEO Manager
Manulife
Toronto, ON
- Full-time
The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and…
Added 3 hours ago
C
Senior Account Manager
Citylitics
Toronto, ON
- Full-time
The Senior Account Manager will establish the strategy for each account and own developing and expanding executive and key stakeholder relationships. The Customer Enablement team will…
Added 4 hours ago
MF
AI Automation & Platform Analyst (Senior Analyst)
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
…and one of Canada’s Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial…
Added 4 hours ago
CI
Senior Account Manager
Citylitics Inc.
Toronto, ON
- Full-time
The Senior Account Manager will establish the strategy for each account and own developing and expanding executive and key stakeholder relationships. The Customer Enablement team will…
Added 5 hours ago
RE
Executive Assistant
Rodan Energy Solutions Inc.
Mississauga, ON
- Full-time
…serve as a trusted partner to the CEO and provide high-level support to the Executive Leadership Team. This is not a traditional administrative role. It combines executive support,…
Added 5 hours ago
Technical Account Manager (Mid-Market)
eSentire
Canada
You will lead technical cadences including onboarding, platform optimization, security reviews, and customer enablement, translating Atlas AI capabilities, TRU threat intelligence, and SOC…
Added 5 hours ago
S
Customer Success Manager - Core Clouds
Salesforce
Vancouver, BC · Toronto, ON · Canada - Toronto
- Full-time
…wealth management, and other financial services organizations to support digital transformation, regulatory compliance, and improved customer and member outcomes through the Salesforce…
Added 5 hours ago
RE
Executive Assistant
Rodan Energy Solutions Inc.
Mississauga, ON
- Full-time
…serve as a trusted partner to the CEO and provide high-level support to the Executive Leadership Team. This is not a traditional administrative role. It combines executive support,…
Added 5 hours ago
H
Consulting Professional Services Sales Director
Highspring
Montreal, QC
- Full-time
Own and execute the company’s commercial growth strategy.

D2L

Marketing Operations Analyst

Canada

$90,000 - $100,000 CAD · Full-time

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Job details

Pay: $90,000 - $100,000 CAD
Job type: Full-time
Experience: 2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function
Posting language: English
Posted: Oct 29, 2026

Original job description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Role Summary

The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential.

You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.

Key Responsibilities

Systems Ownership and Administration

Serve as a non-IT business owner and of Salesforce and Pardot in Marketing Operations
Own or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable
Manage user access, permissions, licensing, and onboarding/offboarding where business-owned
Manage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries
Partner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered
Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed
Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships
Maintain documentation of system configurations, processes, and business rules
Create, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack

Marketing Team Support and Insight

Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs
Bring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run
Support campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution
Help ensure programs are set up in a way that is measurable, compliant (GDPR, CAN-SPAM, CASL), and consistent with email deliverability and list hygiene standards
Provide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams)

Lead Lifecycle and Revenue Process

Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps
Support MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocity
Support ABM, intent-driven, and engagement programs using the tools in our stack (e.g., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assigned
Help define enrichment logic, routing rules, and data-quality standards across these platforms

Data Quality, Reporting, and Insights

Drive data governance for marketing data: deduplication, normalization, enrichment, and field standards
Build and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attribution
Proactively surface insights and recommend process or program improvements

Enablement, Evangelism, and Best Practice

Act as the internal champion for the platforms you own or support: train teams, create documentation and playbooks, and run office hours
Define and promote best practices for system usage, and drive adoption across Marketing, BDR, Sales

Innovation and AI

Stay current on MarTech and RevTech trends, particularly AI-driven capabilities in our stack and adjacent tools
Evaluate, pilot, and help operationalize AI use cases (e.g., enrichment, lead research, workflow automation, predictive scoring)
Recommend tool rationalization, new capabilities, and stack improvements, backed by business cases

Required Qualifications

2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function
Salesforce (required): hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure
Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands-on experience with automation, scoring, and integrations
Working experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft
Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution
Experience translating business needs into clear requirements for IT or technical teams
Proven ability to troubleshoot complex system and data issues
Strong analytical and reporting skills
Excellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoption
Comfort with ambiguity and shifting priorities

Preferred Qualifications

Salesforce Administrator and/or Pardot Specialist/Consultant certification
Acumen with Artificial Intelligence tools.
Experience with ABM, intent-data, and sales engagement platforms, and with data enrichment and workflow automation tools
Familiarity with SQL, APIs, or low-code/no-code automation tools
Experience applying AI tools to operational workflows
Experience in a high-growth B2B SaaS environment

Key Competencies

Ownership mindset and attention to detail
Systems thinking and process design
Collaborative, consultative approach with marketing, sales, and IT partners
Curiosity and a bias toward testing and continuous improvement
Adaptability and strong prioritization

This role is to fill an existing vacancy.

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$90,000 - $100,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why We're Awesome

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through :

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.

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More about this job

Responsibilities

Own and administer Salesforce, Pardot, and assigned marketing and revenue technology platforms, including configuration, governance, troubleshooting, documentation, and user enablement. Improve marketing and revenue processes through lifecycle management, data quality, reporting, campaign measurement, and evaluation of AI-enabled workflows.

Requirements

Requires 2–5 years of experience in Marketing Operations, Revenue Operations, or a related function, with hands-on Salesforce administration and Pardot or Marketing Cloud experience. Candidates should understand B2B demand generation, lead lifecycle and attribution, and be able to troubleshoot systems, analyze data, translate business needs into technical requirements, and communicate effectively with stakeholders.

Skills

Salesforce Administration
Pardot Administration
Marketing Operations
Revenue Operations
Marketing Automation
Lead Lifecycle Management
Lead Scoring and Routing
Campaign Attribution
Data Governance
Reporting and Analytics
System Troubleshooting
Process Design
AI Workflow Enablement
Stakeholder Communication
User Training and Adoption
B2B Demand Generation

Benefits

Wellness Subsidy
Equity Grants
Variable Incentive
Flexible Work Arrangements
Learning and Growth Opportunities
Tuition Reimbursement
Paid Education-Related Days Off
Mental Health Services
Employee Assistance Program
Financial Planning
Retirement Planning
Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursement
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
Pardot
Marketing Cloud Account Engagement
Marketing Cloud
6sense
Sendoso
Clay
Qualified
Salesloft
Marketing Operations
Revenue Operations
MarTech
RevTech
B2B Demand Generation
Lead Scoring
Lead Routing
Lifecycle Management
MQL-to-SQL Handoff
Account-Based Marketing
Intent Data
Campaign Attribution
Data Governance
GDPR
CAN-SPAM
CASL
Artificial Intelligence
AI Agents
Workflow Automation
SQL
APIs

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