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Added 23 mins ago
IG
Bilingual Payroll Specialist
Insight Global
Montreal, QC
- Full-time
Artificial intelligence tools are used to assist in screening and assessing applicants for this position.
Added 1 hour ago
SD
Specialist, Patient Care
Shoppers Drug Mart Specialty Health Network
Mississauga, ON
- Full-time
The Patient Care Specialist (PCS) is the single point of contact for patients enrolled in a patient support program. The PCS is responsible for ensuring program service offerings are…
Added 1 hour ago
D
Senior AI & Cyber Defense Specialist
Darktrace
Canada
- Full-time
We are looking for an experienced cybersecurity professional to operate as a Senior AI & Cyber Defense Specialist across the Americas region. This is a customer- and partner-facing role…
Added 1 hour ago
J
Digital Marketing Specialist, Search
Jobgether
Canada
- $55,000 to $60,000 CAD / year
- Full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential…
Added 1 hour ago
G
Quality Assurance Specialist
Gastops
Ottawa, ON
- Contract
The Quality Assurance Specialist is responsible for supporting the effectiveness, compliance, and continual improvement of Gastops’ Quality Management System (QMS). The position…
Added 1 hour ago
PC
HES Specialist – Canada (East Region)
Parkland Corporation
Quebec, QC
- Full-time
Added 1 hour ago
PC
HES Specialist – Canada (East Region)
Parkland Corporation
Quebec, QC
- Full-time
Added 2 hours ago
FS
Contracts Specialist
Fidus Systems
Canada
- Full-time
The Contracts Specialist is responsible for drafting, reviewing, negotiating, and managing the full lifecycle of contracts to ensure legal compliance, favorable terms, and alignment with…
Added 2 hours ago
PC
Environmental Compliance Intern - January 2027 (12 or 16 Month Term)
Parkland Corporation
Burnaby, BC
- Other
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our…
Added 3 hours ago
A
Validation Specialist
Actalent
Cambridge, ON
- $35 to $50 CAD / hour
- Contract
We are seeking a Validation Specialist to support the qualification and validation of automated manufacturing equipment used in GMP-regulated Life Science environments. This role is…
Added 3 hours ago
A
Validation Specialist
Actalent
Cambridge, ON
- $35 to $50 CAD / hour
- Contract
We are seeking a Validation Specialist to support the qualification and validation of automated manufacturing equipment used in GMP-regulated Life Science environments. This role is…
Added 3 hours ago
A
Technical Documentation & BOM Specialist
Actalent
Ottawa, ON
- $30 to $50 CAD / hour
- Contract
Job Title: Technical Documentation & BOM Specialist
Added 3 hours ago
T
General Counsel
Techo-Bloc
Longueuil, QC · Saint-Hubert, Quebec
- Full-time
Build a scalable, business-focused legal function and a trusted network of Canadian, U.S., and specialist external counsel.
Added 4 hours ago
PC
Environmental Compliance Intern - January 2027 (12 or 16 Month Term)
Parkland Corporation
Burnaby, BC
- Other
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our…
Added 4 hours ago
PC
Environmental Compliance Intern - January 2027 (12 or 16 Month Term)
Parkland Corporation
Burnaby, BC
- Other
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our…
Added 4 hours ago
BC
Recreation Therapist
Brant Community Healthcare System
Brantford, ON
- Full-time
Added 4 hours ago
O
Associate Production Support Specialist
OpenText
Waterloo, ON
- Full-time
AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening,…
Added 5 hours ago
RT
Conseiller(ère) principal(e), Éthique et conformité (Triage et évaluation)
Rio Tinto
Montreal, QC
- Full-time
Utiliser les outils d’automatisation et d’intelligence artificielle approuvés pour soutenir la priorisation et l’examen de l’information, tout en maintenant une vérification et une…
Added 5 hours ago
LC
Beauty Specialist, Hourly Part Time Flexible Shifts
Loblaw Companies Limited
Calgary, AB
- Part-time
…position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. /…
Added 5 hours ago
LC
Beauty Specialist, Hourly Part Time Flexible Shifts
Loblaw Companies Limited
Calgary, AB
- Part-time
…position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. /…
Added 5 hours ago
HQ
Applications Scientist, Structural Biology
High Q Technologies
ON · Ontario, Canada
- $80,000 to $110,000 CAD / year
- Full-time
Clear scientific writing and presentation, for both specialist and non-specialist audiences.
Added 5 hours ago
B
Specialist, Channel Compensation
Bell
Mississauga, ON
- Full-time
…the "why" behind the numbers? We are looking for a dynamic Specialist, Channel Compensation,who pairs strong financial and data skills with a strategic, big-picture mindset. In this role,…
Added 5 hours ago
O
Process Specialist
Olymel
Boucherville, QC
- Full-time
We do not use artificial intelligence (AI) in our selection processes.
Added 5 hours ago
AC
Sales Insurance Specialist
Aviva Canada
Markham, ON
- Full-time
Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position.
Added 5 hours ago
E
AI DevOps Specialist (AI Enablement & Secure DevOps)
Experis
Canada
- Contract
The AI DevOps Specialist is primarily responsible for the technical deployment, secure enablement, administration, and continuous optimization of the global HPS Artificial Intelligence (AI)…

D2L

Marketing Operations Analyst

Canada

$90,000 - $100,000 CAD · Full-time

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Job details

Pay: $90,000 - $100,000 CAD
Job type: Full-time
Experience: 2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function
Posting language: English
Posted: Oct 29, 2026

Original job description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Role Summary

The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential.

You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.

Key Responsibilities

Systems Ownership and Administration

Serve as a non-IT business owner and of Salesforce and Pardot in Marketing Operations
Own or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable
Manage user access, permissions, licensing, and onboarding/offboarding where business-owned
Manage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries
Partner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered
Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed
Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships
Maintain documentation of system configurations, processes, and business rules
Create, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack

Marketing Team Support and Insight

Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs
Bring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run
Support campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution
Help ensure programs are set up in a way that is measurable, compliant (GDPR, CAN-SPAM, CASL), and consistent with email deliverability and list hygiene standards
Provide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams)

Lead Lifecycle and Revenue Process

Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps
Support MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocity
Support ABM, intent-driven, and engagement programs using the tools in our stack (e.g., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assigned
Help define enrichment logic, routing rules, and data-quality standards across these platforms

Data Quality, Reporting, and Insights

Drive data governance for marketing data: deduplication, normalization, enrichment, and field standards
Build and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attribution
Proactively surface insights and recommend process or program improvements

Enablement, Evangelism, and Best Practice

Act as the internal champion for the platforms you own or support: train teams, create documentation and playbooks, and run office hours
Define and promote best practices for system usage, and drive adoption across Marketing, BDR, Sales

Innovation and AI

Stay current on MarTech and RevTech trends, particularly AI-driven capabilities in our stack and adjacent tools
Evaluate, pilot, and help operationalize AI use cases (e.g., enrichment, lead research, workflow automation, predictive scoring)
Recommend tool rationalization, new capabilities, and stack improvements, backed by business cases

Required Qualifications

2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function
Salesforce (required): hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure
Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands-on experience with automation, scoring, and integrations
Working experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft
Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution
Experience translating business needs into clear requirements for IT or technical teams
Proven ability to troubleshoot complex system and data issues
Strong analytical and reporting skills
Excellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoption
Comfort with ambiguity and shifting priorities

Preferred Qualifications

Salesforce Administrator and/or Pardot Specialist/Consultant certification
Acumen with Artificial Intelligence tools.
Experience with ABM, intent-data, and sales engagement platforms, and with data enrichment and workflow automation tools
Familiarity with SQL, APIs, or low-code/no-code automation tools
Experience applying AI tools to operational workflows
Experience in a high-growth B2B SaaS environment

Key Competencies

Ownership mindset and attention to detail
Systems thinking and process design
Collaborative, consultative approach with marketing, sales, and IT partners
Curiosity and a bias toward testing and continuous improvement
Adaptability and strong prioritization

This role is to fill an existing vacancy.

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$90,000 - $100,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why We're Awesome

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through :

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.

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More about this job

Responsibilities

Own and administer Salesforce, Pardot, and assigned marketing and revenue technology platforms, including configuration, governance, troubleshooting, documentation, and user enablement. Improve marketing and revenue processes through lifecycle management, data quality, reporting, campaign measurement, and evaluation of AI-enabled workflows.

Requirements

Requires 2–5 years of experience in Marketing Operations, Revenue Operations, or a related function, with hands-on Salesforce administration and Pardot or Marketing Cloud experience. Candidates should understand B2B demand generation, lead lifecycle and attribution, and be able to troubleshoot systems, analyze data, translate business needs into technical requirements, and communicate effectively with stakeholders.

Skills

Salesforce Administration
Pardot Administration
Marketing Operations
Revenue Operations
Marketing Automation
Lead Lifecycle Management
Lead Scoring and Routing
Campaign Attribution
Data Governance
Reporting and Analytics
System Troubleshooting
Process Design
AI Workflow Enablement
Stakeholder Communication
User Training and Adoption
B2B Demand Generation

Benefits

Wellness Subsidy
Equity Grants
Variable Incentive
Flexible Work Arrangements
Learning and Growth Opportunities
Tuition Reimbursement
Paid Education-Related Days Off
Mental Health Services
Employee Assistance Program
Financial Planning
Retirement Planning
Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursement
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Salesforce
Pardot
Marketing Cloud Account Engagement
Marketing Cloud
6sense
Sendoso
Clay
Qualified
Salesloft
Marketing Operations
Revenue Operations
MarTech
RevTech
B2B Demand Generation
Lead Scoring
Lead Routing
Lifecycle Management
MQL-to-SQL Handoff
Account-Based Marketing
Intent Data
Campaign Attribution
Data Governance
GDPR
CAN-SPAM
CASL
Artificial Intelligence
AI Agents
Workflow Automation
SQL
APIs

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