Reports to: CEO
Location: Vancouver, BC
Type: Full-time, permanent
Director, Growth Marketing
Vancouver, BC ON-SITE · Full-time ·
Own the systems that put Morpheus on the buyer's shortlist before the buyer talks to anyone.
WHY THIS ROLE EXISTS:
Security buyers decide before they engage. They build a shortlist from what ChatGPT, Perplexity and Google tell them, what peers say at the chapter meeting, what their reseller recommends and what the review sites show.
In 6sense's 2025 study of more than 4,000 B2B buyers, 95% bought from that day-one shortlist and
buyers made the first contact 79% of the time. By the time a SOC leader fills in a demo form, the decision is usually most of the way made.
D3 Security builds Morpheus, an agentic SOC platform used by managed security providers and enterprise security teams. The buyers who evaluate Morpheus like what they find; too few of them find it early enough. That is the job: build and run the demand system that makes D3 the answer buyers find - in AI answers, on the third-party pages those answers cite, in the security community and through our partners - and turn it into pipeline we can trace.
WHAT YOU WILL OWN:
Five systems, each with one named owner on your team, each reviewed weekly.
- 1. Answer-engine program.
The research library, comparison and alternative pages, a technical FAQ that answers what buyers ask AI assistants, inclusion on the review sites, listicles and analyst evaluations those assistants cite, and a weekly visibility check with fixes shipped the same week. Led by a Technical
Content & GEO Lead, with our President as editor-in-chief.
- 2. Seller and partner arming. Segment kits, migration content for teams leaving legacy SOAR platforms, partner enablement clips and MSSP economics one-pagers - material that sellers and partners
actually send.
- 3. Self-serve demo layer. An interactive product tour, a demo video library, transparent tier guidance and a clear path to a scoped trial, so a buyer can qualify us without a call and reach us in one click when they want one.
- 4. Field and community program. The ISSA, BSides and ISC2 chapter circuit our regional reps work, regional sponsorships, CISO dinners, our MSSP advisory council, and an instrumented presence at the few national events that earn it.
•5. Measurement, with Revenue Operations. Cost per meeting, per POC start and per win by source; attribution coverage; the signal stack that tells sales who is in market this quarter. The Head of Revenue Operations owns HubSpot; you live in the same numbers.
WHAT YOU WILL BE MEAUSURED ON:
Three numbers, reviewed every Monday with the President, the Director of Sales and the Head of Revenue Operations:
- Proof-of-concept starts traced to marketing.
- Meetings that occur with target accounts that marketing sourced or armed.
- The share of category answers in AI assistants and search in which D3 is named, described accurately and cited.
Not MQLs, badge scans, impressions or follower counts. Your bonus is tied to these three numbers.
YOUR FIRST YEAR:
- 90 days. The five systems staffed with a named owner each; the weekly AI-visibility check running with fixes shipping; the first segment kit in sellers' hands; a baseline for cost per meeting and per POC start by source.
- 6 months. The research library releasing a paper a month; comparison and FAQ pages updated twice a week; the self-serve demo layer live; the community program instrumented so we know which chapters produce meetings.
- 12 months. Marketing is a traceable source of POC starts and a measured share of AI answers,
with a cost per POC start you can defend to a CFO - and our President is reviewing flagship content rather than writing the website.
WHAT YOU BRING:
- Four or more years in B2B software marketing, at least three leading demand or growth marketing in cybersecurity or infrastructure software, selling to security or IT-operations practitioners.
- A record of pipeline accountability. You have carried a sourced-pipeline number and can walk us
through the funnel, the cost per stage and what you changed when it missed.
- Fluency in how buyers research today - AI assistants, review sites, communities, partner
recommendations - and at least one program you ran that measurably changed how a company
showed up there.
- Content judgement. You can edit a technical piece for a SOC audience, brief a subject-matter expert and run an AI-assisted content pipeline (spec, draft, simplify, verify) without letting it publish anything untrue.
- Working knowledge of HubSpot or an equivalent, attribution models and intent data; the habit of
reading a pipeline report and disagreeing with it.
- Experience marketing with and through channel partners and MSSPs is a strong plus, as is experience in a company where an executive is the technical voice of the brand.
HOW TO APPLY:
Apply through Linked-in, but also email: [email protected]
2 short answers to the following 2 questions:
- One program you built that produced pipeline you could trace - the numbers, and what you would do differently.
- Ask ChatGPT or Perplexity "What are the best agentic SOC platforms?" Tell us what you see about D3 and the first thing you would change.
D3 Security is an equal opportunity employer. We welcome applications from everyone and will provide accommodation on request at any stage of the hiring process. Applicants must be legally entitled to work in Canada.
This is a full-time on-site position. Candidates must currently reside in Vancouver or the Greater Vancouver area and be able to work from our Vancouver office. Applications from candidates living elsewhere, seeking full or hybrid remote work, or planning a future relocation, will NOT be considered.
This role requires a disciplined execution leader who is highly skilled at delegating work, establishing clear ownership and deadlines, following up consistently, and holding team members and external partners accountable for delivering completed work to the expected standard.
You have:
- Demonstrated experience delegating across a team, tracking commitments and deadlines, following up consistently, and holding people accountable for results. Delegate work with clear expectations, owners, deadlines, and definitions of completion; monitor progress closely; follow up proactively; and address missed commitments before they put broader priorities at risk. Demonstrated experience delegating across a team, tracking commitments and deadlines, following up consistently, and holding people accountable for results. Accountable. You delegate clearly, follow up without being prompted, and ensure commitments become completed work. You are comfortable having direct conversations when expectations or deadlines are not being met.
