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DAC

Manager, Media Planning

Toronto, ON, Canada

Pay: The projected compensation range for this position is $86,000-$103,500.
Job type: Full-time
Experience: 6+ years of relevant experience in media planning.
Posting language: English
Posted: Sep 23, 2026

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Original job description

Move Your Career Forward with DAC as a Manager, Media Planning

Who We Are

We are DAC - a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint - from global audiences to individual store locations.

Position Summary

The Manager, Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear/traditional and digital) within our award-winning digital performance marketing agency. This person will develop and maintain strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.

What You’ll Do

Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Neilsen and iSpot, as well as data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives
Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans
Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework
Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured -- including bringing forth appropriate solutions for awareness, brand lift, consideration and other “upper-funnel” measurement
Research and vet new upper funnel (traditional and/or digital) media opportunities, and work with Account, Strategy and Media teams to define and present new campaign ideas to clients
Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members
Demonstrate a strong understanding of the clients’ businesses and the customer journey
Create sales/pitch and marketing materials
Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV (linear, local, and digital/streaming), digital including social, search and programmatic, experiential, audio/radio, print, OOH, and partnerships
Stay up to date with the industry, including trends, new vendors, etc.

What You Bring

6+ years of relevant experience in media planning. While planning is the more critical element of the role, an in-depth understanding of buying is also required
Proven existing relationships with vendors, platforms and publishers
Demonstrable comfort in traditional and digital media
Effective and impactful communication at all levels
Demonstrable experience with enterprise-level client campaigns
Demonstrable presentation skills (creation of materials and in-room presentation)
Solid knowledge of tactics, vendors, methodologies, and industry trends and topics
A growth mindset for expanding opportunities within the client base
Eager to understand, test and implement new-to-DAC methodologies with a view to improving service offering

What You’ll Get

Professional Growth: Work with top-tier clients and cutting-edge tools in the digital performance marketing industry.
Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
Competitive Benefits:
- Competitive salary and comprehensive health benefits.
- Generous PTO, wellness initiatives and parental leave.
- Retirement saving plans.
- Opportunities for continued learning and professional development.
- A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $86,000-$103,500. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

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More about this job

Responsibilities

The Manager, Media Planning is responsible for defining and integrating upper-funnel media strategies within the agency's performance marketing framework. They will lead the development of strategic communication plans, manage client deliverables, and collaborate with cross-functional teams to ensure data-driven campaign success.

Requirements

Candidates must have 6+ years of relevant media planning experience and a strong understanding of both traditional and digital media channels. Proven expertise in client-facing roles, presentation skills, and the ability to utilize research tools for audience identification are essential.

Skills

Media planning
Strategic communication
Digital performance marketing
Data analysis
Campaign management
Client relations
Presentation skills
Market research
Media buying
Full-funnel strategy
Measurement framework
Consumer behavior analysis
Project management
Integrated media planning

Benefits

Health benefits
Vision benefits
Dental benefits
Life insurance
Disability insurance
Retirement saving plans
Paid time off
Wellness initiatives
Parental leave
Professional development
Tuition assistance
Employee assistance support

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Performance Media
SEO
GEO
Paid Media
Analytics
MRI Simmons
Pathmatics
Kantar
GWI
Nielsen
iSpot
GA4
CRM
Full-funnel
Linear TV
Streaming
Programmatic
Social Media
OOH
Brand Lift
Strategic Insights
Client Strategy
Content Strategy
Creative Production

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