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Dakota Prep

Product Engineer

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

About Dakota

Dakota Prep is building the future of skilled trades education. We create modern, AI-powered tools that help electricians, plumbers, and other tradespeople learn the trade, pass licensing exams, renew their licenses, earn certifications, and move forward in their careers.

So far, we’ve supported more than 20,000 learners across 80+ schools, unions, and training programs in the U.S. and Canada. We work directly with individual students and with the institutions that train them.

Our newest product is Dakota Labs. You can’t learn a trade from a textbook. You learn it by doing the work, getting it wrong, and figuring out why. But physical labs are expensive, bench time is limited, and most apprentices only get a few reps before they’re expected to do it for real. Dakota Labs is a simulator where apprentices wire, install and troubleshoot real circuits from any browser, as often as they want. We think every tradesperson should get the reps they need, wherever they are, and Labs is how we get there.

The role

We’re hiring a product engineer to grow and run our education products. Tradespeople need to learn new things constantly: to pass exams, renew licenses, earn certifications, get into the trade, and move up in it. Dakota is expanding from exam prep into that wider set of needs, and we need someone who can work out where the demand is and build the systems that turn it into new offerings at scale.

You’ll work closely with the founder, engineering, sales, and customers. You’re technical enough to build: you’ll ship real features with AI coding tools, read and reason about the codebase, and get your work through code review. You also have good design sense, enough to make clear interface decisions and ship something that looks and feels right without a designer in the loop. You don’t need to be an engineer by trade, but you should be able to go from “we should do X” to a working version of X.

The work falls into three areas:

Understanding demand. Figure out what learners, schools, unions, and employers need and will pay for. Which licenses and certifications are coming up for renewal? Where are programs short on capacity? What are tradespeople trying to learn to earn more? You’ll turn conversations, usage data, and market signals into a clear view of what to offer next.

Scaling new offerings. Build the pipeline that takes an offering from idea to paying learners: content sourcing, authoring, QA, packaging, pricing, enrollment, and launch. Each one should be faster and cheaper to ship than the last, because the system keeps improving.

Maintaining offerings at scale. Codes change, exams change, and content goes stale. You’ll own how our catalog stays accurate and healthy across licensing prep, consumer Dakota Labs, and everything we add, and how we use learner data to improve it over time.

What you’ll work on

Demand research: who needs what, in which states and trades, and what they’ll pay
The content and publishing pipeline, from subject-matter expert to live product
Authoring and admin tools so the team can build and update offerings without engineering help
Pricing, packaging, and enrollment flows
Our licensing prep apps and the consumer Dakota Labs experience: growth, retention, pass rates, and keeping content current
Analytics and experiments: defining the metrics that matter, instrumenting them, and using the results to decide what to build or retire
Customer research with learners, instructors, and employers

What we’re looking for

A talented generalist across product, engineering, and design. You make the product call, build it with AI coding tools, and ship software people use
You’ve owned what got built and whether it worked, whatever your title. You’ve taken a product from zero to paying customers and can show us your decisions
Strong instincts for demand and data. You know what people will pay for, and you instrument what you ship to tell real results from noise
A bias for systems. When you see repetitive work, you build the workflow, and you can turn messy feedback into a prioritized plan
Clear writing and respect for people who work with their hands. You don’t need trade experience, but you want to learn the domain

Nice to have

Experience launching courses, curriculum, or other learning products
Early-stage startup experience, or a founding product role
An engineering background before moving into product
A trade background, or family in the trades
Edtech, workforce development, or B2B products sold to training organizations
Experience building content pipelines, authoring tools, or internal admin systems
Product design experience

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More about this job

Responsibilities

Research learner, school, union, and employer needs to identify and validate new education offerings, then build and improve the systems for sourcing content, authoring, quality assurance, pricing, enrollment, and launch. Maintain the accuracy and performance of the product catalog and learning experiences by using analytics, experiments, and customer feedback to guide improvements.

Requirements

The role calls for a generalist who can make product decisions, build and ship software using AI coding tools, and take ownership of outcomes from product concept through paying customers. Candidates should have strong demand and data instincts, a systems-oriented approach, clear writing, and an interest in serving skilled trades learners; experience in learning products, startups, engineering, trades, or product design is advantageous.

Skills

Product Management
Software Development
AI Coding Tools
Product Design
Market Research
Customer Research
Data Analysis
Analytics
Experimentation
Content Pipeline Development
Workflow Automation
Pricing Strategy
Product Launch
User Experience Design
Technical Writing
Learning Product Development

Visa sponsorship

Not detected in the job text

Keywords

AI Coding Tools
Product Engineering
Product Management
Skilled Trades Education
EdTech
Dakota Labs
Browser-Based Simulator
Electrical Circuits
Licensing Exam Preparation
Certifications
Curriculum
Content Sourcing
Content Authoring
Quality Assurance
Publishing Pipeline
Authoring Tools
Admin Systems
Pricing
Packaging
Enrollment
Demand Research
Customer Research
Learner Analytics
Product Analytics
Experimentation
Growth
Retention
Pass Rates
Workforce Development
Training Organizations

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