Sales Director – Danone Canada

About The Job

Your mission as Sales Director

Bring health through food and beverages to as many Canadians as possible by

Providing strong leadership and creating customer value through a joint partnership with a major national account.

Key Responsibilities

• Business & Financial Ownership Take responsibility for the customer’s net sales, market share, profitability and trade investment results. Bring a Revenue Growth Management (RGM) mindset to business decisions to support sustainable, profitable growth. Lead forecasting and business reviews, identify risks and opportunities early, and agree on the actions needed to meet commitments.
• JBP Partnership Develop and lead a multi-year joint business plan with the customer business team (CBT), balancing near-term priorities with long-term opportunities to grow sales, market share and profitability.
• • Make omnichannel and e-commerce part of the customer growth plan, working with marketing on retail media and loyalty programs that connect the in-store and online shopping experience.
  • Use category, shopper and customer insights to build plans that grow the category and win at shelf through broader distribution, the right assortment, more shelf space and successful innovation launches.
• Customer Relationships Build strong, lasting relationships at all levels of the customer’s organization, strengthening trust, the partnership and Danone’s competitive position.
• Cross-Functional Leadership Lead the CBT through close collaboration with sales, finance, marketing, customer solutions and supply chain, ensuring teams are aligned on priorities and work together to deliver the customer plan.
• Team Development Give the team clear direction and regular coaching, support each member’s development and build a shared sense of accountability for CBT results.
• Selling & Negotiation Set the customer selling and negotiation strategy, take an active role in key discussions and coach the team through preparation and negotiations to achieve business objectives.
  
  

Compensation, Benefits & Hiring Transparency

The annual base salary range for this position is 150,000 to $200,000 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

As part of our commitment to transparency in our hiring practices, we may use AI-enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people.

This posting is for an existing vacancy.

About You

Qualifications & Core Competencies

• 15 years of sales experience in consumer packaged goods (CPG).
• 7–10 years managing teams, national accounts and projects, including multi-year JBP delivery.
• Commercial acumen across category growth, omnichannel, e-commerce and shopper marketing.
• Bachelor’s degree.
• Strategic leadership, cross-functional influence and talent development.
• Sound judgment and problem-solving, with the ability to simplify complexity and focus on what matters.
• Strong customer relationships and negotiation skills, with resilience and tact in challenging discussions.
• Strong analytical and financial acumen, turning insights into decisions that improve growth and profitability.
• Clear communication and the ability to influence customers and internal stakeholders.
  
  

About us

Danone Canada is part of Danone, the largest certified B Corp™ in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long-standing mission to bring health through food to as many people as possible, we embed this purpose into every aspect of our operations.

Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces.

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Oikos, Activia, Two Good, evian, Silk, International Delight, So Delicious Dairy Free and STōK Cold Brew Coffee.

We offer a competitive and comprehensive total rewards package, including group insurance plans, retirement programs, well-being resources, parental leave, and development opportunities. Plus, a true hybrid work environment and flexible time off, empowering you to balance your personal and professional life.

At Danone, inclusion and diversity are at the heart of who we are. We celebrate unique perspectives and are committed to building a workplace where everyone feels valued, respected, and empowered to thrive. We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates.

Join us and help shape a healthier, more sustainable world. One Planet. One Health. BY YOU.