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Data Sciences

Senior Digital Strategist | Stratège numérique principal(e)

Montreal, QC, Canada

Job type: Full-time
Apply by: Mar 24, 2027
Posting language: English · French
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

English section of this bilingual listing.

***French version follows below***

About Us

Founded in 2015, Data Sciences is a consulting and advertising agency blending science and marketing to drive behaviour change. We provide research, analytics and strategic guidance to help clients understand, engage and build deeper relationships with their stakeholders.

About The Role

DS is seeking a Senior Paid Media Strategist to join our dynamic digital team in Montréal. This hybrid role combines in-office collaboration at our Head Office with remote work flexibility.

As a senior member of the team, you'll lead integrated digital strategies that grow audiences, mobilize supporters, drive donations and deliver measurable results for a diverse mix of political and advocacy organizations, and major NGOs. Working with the Media Lead, our research and analytics teams, you'll turn data into campaigns with both immediate impact and long-term growth.

You will be expected to:

Develop data-driven strategies aligned with client goals.
Lead and optimize campaigns across paid, social and owned channels.
Analyze performance data to refine strategies.
Tailor approaches to diverse client needs.

We're looking for a strategic, detail-oriented leader who wants their work to create real-world change.

Key Responsibilities

Campaign Management & Strategy

Strategize, plan, and execute paid media campaigns across platforms like Meta, Google Ads, Bing, LinkedIn, and YouTube for clients in various industries.
Optimize paid search, display, and social media campaigns to meet client objectives, drive conversions, and maximize ROI.
Conduct keyword research, analyze performance data, and refine strategies to improve results.
Manage budgets, produce client-facing reports, and provide actionable insights to drive growth.
Collaborate with internal teams (media buying, content and creative) to deliver cohesive, high-impact campaigns.
Provide weekly reports to clients, highlighting key performance indicators (KPIs) and strategic insights. Ensure the reports are accurate and reflective of performance.
Evaluate overall site engagement through Google Analytics 4 and ensure accurate tracking implementation using Google Tag Manager.
Make sure campaigns follow platform advertising policies and relevant regulations, including those for social issue and political ads.

Leadership & Innovation

Serve as a senior point of contact for clients and present strategy to their stakeholders.
Mentor strategists and review work to keep quality high.
Proactively identify opportunities to enhance performance through testing, new tools, and emerging trends.
Maintain certifications (Google, Bing, Meta) and stay updated on the latest digital marketing advancements.

Candidate Profile

Experience: 4+ years in digital marketing or digital strategy, with a proven record of leading multi-channel campaigns.
Expertise: Advanced hands-on experience with Meta Ads Manager, Google Ads, YouTube, LinkedIn, Microsoft Bing, GA4 and GTM; experience with CRMs and email/SMS tools is an asset.
Agency Experience: Previous work with multiple clients and stakeholders is a strong asset.
Skills: Bilingual (English/French), excellent communication, and a proactive, team-oriented mindset. Be a flexible team player who is willing to help with any project and roll up their sleeves when needed.
Work Style: Thrives in a fast-paced environment, with strong problem-solving and prioritization skills.
Growth-Oriented: A passion for continuous learning and professional development.

What We Offer

Health: 100% employer-paid health and dental package.
Perks: Free Perkopolis membership for discounts on travel, shopping and wellness.
Flexibility: Hybrid work model with a snack-and-coffee-stocked office in Montreal’s Old Port.
Vacation: 3 weeks of vacation plus 5 personal days.
Growth: Funded professional development and certification opportunities.
Tech: A MacBook provided on your first day.

We encourage applications from all qualified candidates and are committed to equal employment opportunity. If you have a disability or special need that requires accommodation, please let us know during the recruitment process or by emailing hr@datasciences.ca.

***

Read the full bilingual original

***French version follows below***

About Us

About The Role

DS is seeking a Senior Paid Media Strategist to join our dynamic digital team in Montréal. This hybrid role combines in-office collaboration at our Head Office with remote work flexibility.

You will be expected to:

Develop data-driven strategies aligned with client goals.
Lead and optimize campaigns across paid, social and owned channels.
Analyze performance data to refine strategies.
Tailor approaches to diverse client needs.

We're looking for a strategic, detail-oriented leader who wants their work to create real-world change.

Key Responsibilities

Campaign Management & Strategy

Strategize, plan, and execute paid media campaigns across platforms like Meta, Google Ads, Bing, LinkedIn, and YouTube for clients in various industries.
Optimize paid search, display, and social media campaigns to meet client objectives, drive conversions, and maximize ROI.
Conduct keyword research, analyze performance data, and refine strategies to improve results.
Manage budgets, produce client-facing reports, and provide actionable insights to drive growth.
Collaborate with internal teams (media buying, content and creative) to deliver cohesive, high-impact campaigns.
Provide weekly reports to clients, highlighting key performance indicators (KPIs) and strategic insights. Ensure the reports are accurate and reflective of performance.
Evaluate overall site engagement through Google Analytics 4 and ensure accurate tracking implementation using Google Tag Manager.
Make sure campaigns follow platform advertising policies and relevant regulations, including those for social issue and political ads.

Leadership & Innovation

Serve as a senior point of contact for clients and present strategy to their stakeholders.
Mentor strategists and review work to keep quality high.
Proactively identify opportunities to enhance performance through testing, new tools, and emerging trends.
Maintain certifications (Google, Bing, Meta) and stay updated on the latest digital marketing advancements.

Candidate Profile

Experience: 4+ years in digital marketing or digital strategy, with a proven record of leading multi-channel campaigns.
Expertise: Advanced hands-on experience with Meta Ads Manager, Google Ads, YouTube, LinkedIn, Microsoft Bing, GA4 and GTM; experience with CRMs and email/SMS tools is an asset.
Agency Experience: Previous work with multiple clients and stakeholders is a strong asset.
Skills: Bilingual (English/French), excellent communication, and a proactive, team-oriented mindset. Be a flexible team player who is willing to help with any project and roll up their sleeves when needed.
Work Style: Thrives in a fast-paced environment, with strong problem-solving and prioritization skills.
Growth-Oriented: A passion for continuous learning and professional development.

What We Offer

Health: 100% employer-paid health and dental package.
Perks: Free Perkopolis membership for discounts on travel, shopping and wellness.
Flexibility: Hybrid work model with a snack-and-coffee-stocked office in Montreal’s Old Port.
Vacation: 3 weeks of vacation plus 5 personal days.
Growth: Funded professional development and certification opportunities.
Tech: A MacBook provided on your first day.

***

À propos de nous

Fondée en 2015, Data Sciences est une agence de conseil et de publicité qui allie science et marketing pour favoriser le changement de comportement. Nous offrons de la recherche, des analyses et des conseils stratégiques pour aider nos clients à comprendre et à mobiliser leurs parties prenantes, et à tisser des liens plus solides avec elles.

À propos du poste

DS est à la recherche d'un(e) stratège en médias payants pour se joindre à son équipe numérique dynamique à Montréal. Ce poste hybride combine la collaboration en présentiel à notre siège social avec la flexibilité du travail à distance.

En tant que membre senior de l'équipe, vous dirigerez des stratégies numériques intégrées pour faire croître les audiences, mobiliser les sympathisants, augmenter les dons et obtenir des résultats mesurables pour une clientèle variée : ONG, organisations politiques et de défense des intérêts, et grandes entreprises. En collaboration avec le Responsable Média, nos équipes de recherche et d'analytique et l'équipe créative, vous transformerez les données en campagnes à impact immédiat et à croissance durable.

Vous serez appelé(e) à :

Élaborer des stratégies fondées sur les données et alignées sur les objectifs des clients.
Diriger et optimiser des campagnes sur les canaux payants, sociaux et propriétaires.
Analyser les données de performance pour ajuster les stratégies.
Adapter vos approches aux besoins variés des clients.

Nous recherchons un(e) leader stratégique et attentif(ve) aux détails, qui souhaite que son travail mène à un changement concret.

Responsabilités clésGestion et stratégie de campagnes

Élaborer, planifier et exécuter des campagnes de médias payants sur des plateformes comme Meta, Google Ads, Bing, LinkedIn et YouTube pour des clients de divers secteurs.
Optimiser les campagnes de recherche payante, d'affichage et de médias sociaux pour atteindre les objectifs des clients, générer des conversions et maximiser le rendement du capital investi (RCI).
Effectuer la recherche de mots-clés, analyser les données de performance et ajuster les stratégies pour améliorer les résultats.
Gérer les budgets, produire des rapports destinés aux clients et fournir des recommandations concrètes pour stimuler la croissance.
Collaborer avec les équipes internes (achat média, contenu et création) pour livrer des campagnes cohérentes et à fort impact.
Fournir des rapports hebdomadaires aux clients, en mettant en évidence les indicateurs clés de performance (ICP) et les constats stratégiques. S'assurer que les rapports sont exacts et reflètent fidèlement la performance.
Évaluer l'engagement global sur le site au moyen de Google Analytics 4 et assurer une implantation exacte du suivi avec Google Tag Manager.
Veiller au respect des politiques publicitaires des plateformes et des réglementations applicables, y compris pour les publicités à caractère social ou politique.

Leadership et innovation

Agir comme interlocuteur(trice) principal(e) auprès des clients et présenter les stratégies à leurs parties prenantes.
Encadrer les stratèges et réviser leur travail pour garantir la qualité.
Repérer de façon proactive les occasions d'améliorer la performance grâce aux tests, aux nouveaux outils et aux tendances émergentes.
Maintenir vos certifications (Google, Bing, Meta) et rester à l'affût des dernières avancées en marketing numérique.
Maintenir vos certifications de plateformes à jour et rester informé(e) des avancées en marketing numérique.

Profil du candidat

Expérience : 4 ans ou plus en marketing ou en stratégie numérique, avec des réussites démontrées dans la direction de campagnes multicanales.
Expertise : Expérience pratique avancée avec Meta Ads Manager, Google Ads, YouTube, LinkedIn, Microsoft Bing, GA4 et GTM; la connaissance des CRM et des outils courriel/SMS est un atout.
Expérience en agence : Une expérience préalable avec plusieurs clients et parties prenantes est un atout majeur.
Compétences : Bilingue (anglais/français), excellente communication, et un esprit proactif et orienté vers le travail d'équipe. Être un joueur d'équipe flexible, prêt à contribuer à tout projet et à s'impliquer pleinement au besoin.
Style de travail : Évolue avec succès dans un environnement dynamique, avec de solides compétences en résolution de problèmes et en priorisation.
Orienté(e) vers la croissance : Un engagement envers l'apprentissage continu et le perfectionnement professionnel.

Ce que nous offrons

Santé : Régime d’assurance maladie et dentaire payé à 100 % par l’employeur.
Avantages : Adhésion gratuite à Perkopolis pour des rabais sur les voyages, le magasinage et le bien-être.
Flexibilité : Modèle de travail hybride avec un bureau dans le Vieux-Port de Montréal, approvisionné en collations et en café.
Vacances : 3 semaines de vacances plus 5 jours personnels.
Croissance : Possibilités de perfectionnement professionnel et de certifications financées.
Technologie : Un MacBook fourni dès votre premier jour.

Nous encourageons toutes les personnes qualifiées à postuler et nous nous engageons à offrir l’égalité des chances en emploi. Si vous avez un handicap ou un besoin particulier nécessitant des mesures d’adaptation, veuillez nous en informer pendant le processus de recrutement ou en écrivant à hr@datasciences.ca.

Apply About employer

More about this job

Responsibilities

Develop, execute, and optimize paid media campaigns across search, display, social, and other digital channels, using performance data to improve conversions and return on investment. Manage budgets and client reporting, ensure accurate analytics and tracking, advise clients, mentor strategists, and maintain compliance with advertising policies and regulations.

Requirements

Requires at least four years of digital marketing or digital strategy experience, including a proven record leading multichannel campaigns and advanced hands-on experience with major advertising platforms, GA4, and GTM. Candidates should be bilingual in English and French, communicate effectively, work collaboratively, and thrive in a fast-paced environment; agency experience and familiarity with CRM and email/SMS tools are assets.

Skills

Digital Strategy
Paid Media Campaign Management
Campaign Optimization
Google Ads
Meta Ads Manager
Microsoft Bing Ads
LinkedIn Advertising
YouTube Advertising
Google Analytics 4
Google Tag Manager
Keyword Research
Performance Analysis
Budget Management
Client Reporting
Team Mentoring

Benefits

Employer-Paid Health and Dental Insurance
Perkopolis Membership
Hybrid Work Arrangement
Three Weeks of Vacation
Five Personal Days
Funded Professional Development
Funded Certification Opportunities
Company-Provided MacBook

Visa sponsorship

Not detected in the job text

Keywords

Digital Strategy
Paid Media
Multichannel Campaigns
Meta Ads Manager
Google Ads
Microsoft Bing Ads
LinkedIn
YouTube
Google Analytics 4
Google Tag Manager
Keyword Research
Paid Search
Display Advertising
Social Media Advertising
Campaign Optimization
Conversion Tracking
Return on Investment
Budget Management
Key Performance Indicators
Client Reporting
Analytics
CRM
Email Marketing
SMS Marketing
Political Advertising
Social Issue Advertising
Advertising Compliance
Google Certifications
Bing Certifications
Meta Certifications

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