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Added 19 hours ago
Customer Data & Identity Specialist
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Support the CDP Platform Lead to orchestrate segment distribution to website personalization, email, media platforms and other activation channels and ensure proper governance of segment…
Added 1 day ago
E
Staff Revenue Operations Manager, Revenue Planning & Analytics
EvenUp
Canada
- Full-time
Lead annual and quarterly planning: Partner with Revenue Operations and GTM leadership to develop annual and quarterly plans across relevant departments. Evaluate what needs to be true…
Added 1 day ago
E
Staff Revenue Operations Manager, Revenue Planning & Analytics
EvenUp
Toronto, ON
- $144,024 to $194,633 USD / year
- Full-time
Lead annual and quarterly planning: Partner with Revenue Operations and GTM leadership to develop annual and quarterly plans across relevant departments. Evaluate what needs to be true…
Added 1 day ago
AS
Director, Business Systems
Aurora Solar
Remote, Canada
- $160,900 to $225,200 CAD / year
- Full-time
- Remote
…team covers RevOps systems, usage and billing, and marketing operations. Together they support everything from first lead to cash collected for both sales-led and self-serve customers. We…
Added 1 day ago
SP
Business Strategy Senior Manager - Canadian Public Sector Experience Services
Salesforce Partner Canada
ON · Ontario, Canada
- Full-time
…and business visions.Identify enterprise business process and operations improvements to realize efficiencies and increase impact.Take ownership of the vision and value narrative…
Added 1 day ago
PC
Staff Product Engineer
Priority Commerce
Waterloo, ON
- $116,000 to $157,000 CAD / year
- Full-time
…unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue…
Added 1 day ago
N
Senior Manager, Commercial Partnerships
Novisto
Toronto, ON
- Full-time
Define and enforce rules of engagement between partners and our GTM teams, including deal registration, lead routing, and channel conflict.
Added 1 day ago
F
Solutions Engineer
FISPAN
Vancouver, BC
- Full-time
…ready to own meaningful engagements independently. You will lead solution design for existing bank partner requests, run onboarding automation workshops, and develop your ERP and product…
Added 1 day ago
F
Manager, Product Support
Float
Remote, Canada
- $100,000 to $125,000 CAD / year
- Full-time
- Remote
…platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most:…
Added 1 day ago
PS
Head of Marketing
Professional Staffing
Toronto, ON
- $140,000 to $165,000 CAD / year
- Full-time
…product refresh, and they’re looking for a Head of Marketing to lead go-to-market and bring the new brand to life. This is a great fit for a hands-on, AI-savvy marketer with a startup…
Added 1 day ago
E
Account Manager
ExperiencePoint
Toronto, ON
- Full-time
…you’ll own a sales target and partner closely with your Team Lead, collaborating across Sales, Marketing, and Product to build lasting relationships and retain and grow existing accounts in…
Added 1 day ago
R
Marketing Operations Manager
Relay
Remote, Canada
- Full-time
- Remote
We’re looking for a Marketing Operations Manager to join our team supporting the Marketing and Sales teams to scale our top of funnel operations through constant measurement, marketing…
Added 2 days ago
C
Cyber Security Solutions Sales Specialist
Cognizant
Halifax, NS
- Full-time
…security, identity, data protection, and next-generation security…
Added 2 days ago
P
Commercial Strategy Lead
PakFactory
Toronto, ON
- Full-time
We're looking for a Commercial Strategy Lead to architect and run the engine behind our sales team. You will be the strategic mastermind to design the underlying GTM structure that will…
Added 2 days ago
GTM Engineer
ExaCare AI
Toronto, ON
We’re hiring a GTM Engineer to join our GTM Operations team. This is a true builder-first role: you will own our GTM technical stack, data and context layers, and the orchestration that…
Added 2 days ago
EA
GTM Engineer
exacare ai
Toronto, ON
- Full-time
We’re hiring a GTM Engineer to join our GTM Operations team. This is a true builder-first role: you will own our GTM technical stack, data and context layers, and the orchestration that…
Added 2 days ago
L
Digital Marketing Manager
Lantern
AB · Edmonton, AB
- Full-time
Work with GTM and sales to define and prioritize target account lists, ideal customer profiles and buying-group personas
Added 2 days ago
J
Principal Product Marketing Manager
Jobber
Remote, Canada
- Full-time
- Remote
Lead cross-functional GTM execution: Build integrated plans across lifecycle, in-product, web, Sales, Customer Success and partner channels. Align owners, timelines, audiences and…
Added 2 days ago
C
Senior Product Manager – Logistics & Transportation
Cella
Mississauga, ON
- $90,000 to $95,000 CAD / year
- Full-time
…regional cross-functional partners (Sales, Data Analytics, Operations, Finance, IT, and CX), you will translate complex data into actionable initiatives, evaluate service commitments, and…
Added 2 days ago
O
Principal Product Manager (AI)
OpenText
Richmond Hill, ON
- Full-time
…fast-paced teams and work cross-functionally to design, build, and GTM with our Fax Aviator AI Solution to support the OpenText DX Fax Portfolio and the next generation of AI in our Digital…
Added 2 days ago
O
Principal Product Manager (AI)
OpenText
Waterloo, ON
- Full-time
…fast-paced teams and work cross-functionally to design, build, and GTM with our Fax Aviator AI Solution to support the OpenText DX Fax Portfolio and the next generation of AI in our Digital…
Added 2 days ago
Partner Marketing and Events Lead
Dayforce
Toronto, ON · Kitchener, ON · Montreal, QC · Calgary, AB
…headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ)…
Added 2 days ago
Digital Marketing Manager
Lantern
Edmonton, AB
Work with GTM and sales to define and prioritize target account lists, ideal customer profiles and buying-group personas
Added 2 days ago
Senior Commercial Partnerships Manager
Novisto
Montreal, QC
Define and enforce rules of engagement between partners and our GTM teams, including deal registration, lead routing and channel conflict.
Added 2 days ago
Senior Commercial Partnerships Manager
Novisto
Toronto, ON
Define and enforce rules of engagement between partners and our GTM teams, including deal registration, lead routing and channel conflict.

Dayforce

Sr. GTM Automation Specialist

Canada

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Applications open in a new tab.

Job details

Apply by: Dec 9, 2026
Posting language: English
Posted: Oct 8, 2026

Original job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

The Sr. Automation Specialist is a strategic, hands-on role within our AI Transformation & Automation team focused on modernizing how Dayforce identifies, prioritizes, and engages prospective buyers.

This role combines sales development expertise with AI, automation, data, and technology to build scalable prospecting systems that help our teams determine who to target, why, when, and how.

Working across Revenue Development, Sales, Marketing, and Revenue Operations, this individual will turn buying signals and account intelligence into automated workflows that improve prioritization, research, personalization, and pipeline generation. The goal is simple: automate more of the work before the conversation so our sellers can spend more time engaging the right buyers.

What You'll Get to Do

Build and optimize AI-powered prospecting and demand intelligence workflows across the Revenue Development organization.
Aggregate buying signals such as executive changes, champion moves, M&A, hiring, intent, website activity, technology data, and previous engagement to identify opportunities.
Use AI and automation to prioritize accounts, identify the right contacts, conduct research, and recommend the best path into an organization.
Build and refine AI agents and workflows supporting research, contact enrichment, account prioritization, personalization, sequencing, and engagement.
Develop scalable account and prospect briefs that give sellers the context, triggers, and messaging needed to engage effectively.
Design and optimize multi-channel prospecting motions across email, phone, LinkedIn, and Outreach.
Build, test, and refine AI prompts for research, messaging, personalization, and workflow automation.
Analyze engagement, conversion, pipeline, and productivity data to continuously improve workflows and prospecting strategies.
Identify manual or inefficient processes and determine where AI and automation can create meaningful seller capacity.
Partner with Sales, Marketing, Revenue Operations, and Revenue Development leadership to build scalable GTM solutions.
Train and enable Revenue Development teams on AI-first prospecting workflows and best practices.

Skills and Experience We Value

Experience in Sales Development, GTM Automation, Revenue Operations, Sales Operations, or a related B2B sales environment.
Strong understanding of outbound prospecting, account prioritization, pipeline generation, and buyer engagement.
Hands-on experience building sales automation, prospecting workflows, or AI-enabled GTM solutions.
Strong experience with sales engagement and CRM platforms, preferably Outreach and Salesforce.
Experience leveraging AI for research, personalization, prioritization, or workflow automation.
Strong analytical and technical aptitude with the ability to turn data and business signals into actionable sales intelligence.
Ability to translate business problems into practical, scalable technology solutions.
Strong cross-functional communication and project management skills.
Builder mindset with a willingness to experiment, test, learn, and continuously improve.

What Would Make You Stand Out

Experience building AI-powered prospecting, demand intelligence, or GTM automation systems.
Hands-on experience with AI agents, prompt development, automated research, or intelligent account prioritization.
Experience combining first-, second-, and third-party data to identify meaningful buying signals.
Advanced experience with Outreach, Salesforce, LinkedIn, Demandbase, ZoomInfo, or similar GTM technologies.
Demonstrated success improving pipeline generation, conversion, or seller productivity through automation.
Experience scaling new AI tools or workflows across a sales organization.
Experience in enterprise SaaS, HCM, HRIS, payroll, or another complex B2B sales environment.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs

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More about this job

Responsibilities

The Sr. Automation Specialist will build and optimize AI-powered prospecting workflows to modernize how the company identifies and engages prospective buyers. This role involves collaborating with Sales, Marketing, and Revenue Operations to turn account intelligence into automated, scalable GTM solutions.

Requirements

Candidates should have significant experience in sales development, revenue operations, or a related B2B sales environment with strong technical proficiency in CRM and sales engagement platforms. A builder mindset is required, along with the ability to translate business signals into actionable, AI-driven sales intelligence.

Skills

Sales development
GTM automation
Revenue operations
Sales operations
Outbound prospecting
Pipeline generation
Buyer engagement
Sales engagement platforms
CRM
Salesforce
Outreach
AI-enabled GTM solutions
Data analysis
Project management
Technical aptitude

Benefits

Time away from work programs
Wellness initiatives
Competitive pay
Charity programs

Visa sponsorship

Not detected in the job text

Keywords

GTM Automation
AI Transformation
Sales Development
Revenue Operations
Sales Operations
Outreach
Salesforce
Demandbase
ZoomInfo
LinkedIn
B2B Sales
SaaS
HCM
HRIS
Payroll
Pipeline Generation
Account Prioritization
AI Agents
Prompt Development
Demand Intelligence
Workflow Automation
Data Analytics
Lead Enrichment
Multi-channel Prospecting
Business Intelligence

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