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ML
Pellet - Plant Lead
Marwood Ltd.
Tracyville, NB
- Full-time
…candidate to join our Operations Team as the Pellet – Plant Lead. This position is located at our head office in Tracyville, just outside of Fredericton,…
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Principal Data Architect, FSI
Infostrux
Toronto, ON
- Full-time
You’ll lead project teams assembled per engagement, setting technical direction and carrying proven patterns forward
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Data Governance Architect
Infostrux
Toronto, ON
- Full-time
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Site Lead - Program Development and Evaluation (MLSE - West)
Toronto Community Housing or Toronto Seniors Housing
Toronto, ON
As a Site Lead on the Program Development & Evaluation team, you will lead and inspire a team to deliver a high-quality program for TCHC youth aged 6-12. You’ll supervise program staff,…
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Fit Technician
Ardene
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- Full-time
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IT Store Support Technician
Ardene
Laval, QC
- Full-time
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Senior IT Business Analyst
Ardene
Laval, QC
- Full-time
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Alstom Grid
Brossard, QC
- Full-time
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Cambridge, ON
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Senior Installation Technician
Graytek
Coquitlam, BC
- Full-time
We’re looking for someone who’s more than just technical- you bring craftsmanship, curiosity, and a genuine love of tech.
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IT Manager
Hammehr Talent Consultants
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The IT Manager will lead a small IT function, combining strategic planning and systems implementation with hands-on responsibility for infrastructure, cybersecurity, and technical…
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310T Licensed Diesel Mechanic Technician
Impact Fulfillment Services
Guelph, ON
- Full-time
Wage: $41/hour + $1/hour Lead Hand premium + $1.50/hour Weekend Premium, $2,000 sign-on bonus and $1,000 retention bonus
Added 16 mins ago
PR
Program Support Partner, Case Costing
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Peterborough, ON · ON
- Full-time
As a member of the PRHC team, you will be part of an exceptional working environment – a forum to share knowledge, to lead and learn, to develop talents, relationships and careers, and a…
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Medical Radiation Technologist, Radiography X-Ray
Peterborough Regional Health Centre
Peterborough, ON
- Part-time
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Medical Radiation Technologist, Nuclear Medicine
Peterborough Regional Health Centre
Peterborough, ON
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Pharmacist
Peterborough Regional Health Centre
Peterborough, ON
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As a member of the PRHC team, you will be part of an exceptional working environment – a forum to share knowledge, to lead and learn, to develop talents, relationships and careers, and a…
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HR Systems Consultant
Peterborough Regional Health Centre
Peterborough, ON
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As a member of the PRHC team, you will be part of an exceptional working environment – a forum to share knowledge, to lead and learn, to develop talents, relationships and careers, and a…
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Infrastructure Analyst - Business Analyst II
Bow Valley College
Calgary, AB
- Full-time
…college-wide IT infrastructure services. The successful candidate will lead requirements gathering and analysis for ITS-led initiatives, working closely with internal stakeholders,…
Added 16 mins ago
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Leasing Manager
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Abbotsford, BC
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Afterhours Dispatch
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Maintain communication with the Team Lead and Manager regarding operational issues.
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IT Solutions & Partner Specialist
TRIPLE EIGHT TRANSPORT INC.
Abbotsford, BC
- $80,000 to $90,000 CAD / year
We are seeking experienced IT Solutions & Partner Specialist to join our IT team. This is a hands-on technical role responsible for resolving complex escalations, supporting and improving…
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Commercial Finance Manager
TRIPLE EIGHT TRANSPORT INC.
Abbotsford, BC
- $100,000 to $110,000 CAD / year
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Added 16 mins ago
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Customer Service Representative
TRIPLE EIGHT TRANSPORT INC.
Abbotsford, BC
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Schedules inbound or outbound customer appointments and communicates expected lead times and special accommodations.
Added 16 mins ago
FO
Workday Adaptive Planning Consultant
Federation of Canadian Municipalities
Ottawa, ON · Hybrid - Ottawa
- Full-time
The Workday Adaptive Planning Consultant provides specialized functional and technical expertise to support the design, configuration, testing, deployment, and stabilization of FCM’s…
Added 16 mins ago
FO
Data Advisor
Federation of Canadian Municipalities
Ottawa, ON · Hybrid - Ottawa
- Full-time
Support Information Systems team and Program design leads to ensure smooth translation of business needs to technical requirements and ensure processes and standards are consistently…

Dayforce

Sr. GTM Automation Specialist

Canada

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Applications open in a new tab.

Job details

Apply by: Dec 9, 2026
Posting language: English
Posted: Oct 8, 2026

Original job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

The Sr. Automation Specialist is a strategic, hands-on role within our AI Transformation & Automation team focused on modernizing how Dayforce identifies, prioritizes, and engages prospective buyers.

This role combines sales development expertise with AI, automation, data, and technology to build scalable prospecting systems that help our teams determine who to target, why, when, and how.

Working across Revenue Development, Sales, Marketing, and Revenue Operations, this individual will turn buying signals and account intelligence into automated workflows that improve prioritization, research, personalization, and pipeline generation. The goal is simple: automate more of the work before the conversation so our sellers can spend more time engaging the right buyers.

What You'll Get to Do

Build and optimize AI-powered prospecting and demand intelligence workflows across the Revenue Development organization.
Aggregate buying signals such as executive changes, champion moves, M&A, hiring, intent, website activity, technology data, and previous engagement to identify opportunities.
Use AI and automation to prioritize accounts, identify the right contacts, conduct research, and recommend the best path into an organization.
Build and refine AI agents and workflows supporting research, contact enrichment, account prioritization, personalization, sequencing, and engagement.
Develop scalable account and prospect briefs that give sellers the context, triggers, and messaging needed to engage effectively.
Design and optimize multi-channel prospecting motions across email, phone, LinkedIn, and Outreach.
Build, test, and refine AI prompts for research, messaging, personalization, and workflow automation.
Analyze engagement, conversion, pipeline, and productivity data to continuously improve workflows and prospecting strategies.
Identify manual or inefficient processes and determine where AI and automation can create meaningful seller capacity.
Partner with Sales, Marketing, Revenue Operations, and Revenue Development leadership to build scalable GTM solutions.
Train and enable Revenue Development teams on AI-first prospecting workflows and best practices.

Skills and Experience We Value

Experience in Sales Development, GTM Automation, Revenue Operations, Sales Operations, or a related B2B sales environment.
Strong understanding of outbound prospecting, account prioritization, pipeline generation, and buyer engagement.
Hands-on experience building sales automation, prospecting workflows, or AI-enabled GTM solutions.
Strong experience with sales engagement and CRM platforms, preferably Outreach and Salesforce.
Experience leveraging AI for research, personalization, prioritization, or workflow automation.
Strong analytical and technical aptitude with the ability to turn data and business signals into actionable sales intelligence.
Ability to translate business problems into practical, scalable technology solutions.
Strong cross-functional communication and project management skills.
Builder mindset with a willingness to experiment, test, learn, and continuously improve.

What Would Make You Stand Out

Experience building AI-powered prospecting, demand intelligence, or GTM automation systems.
Hands-on experience with AI agents, prompt development, automated research, or intelligent account prioritization.
Experience combining first-, second-, and third-party data to identify meaningful buying signals.
Advanced experience with Outreach, Salesforce, LinkedIn, Demandbase, ZoomInfo, or similar GTM technologies.
Demonstrated success improving pipeline generation, conversion, or seller productivity through automation.
Experience scaling new AI tools or workflows across a sales organization.
Experience in enterprise SaaS, HCM, HRIS, payroll, or another complex B2B sales environment.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs

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More about this job

Responsibilities

The Sr. Automation Specialist will build and optimize AI-powered prospecting workflows to modernize how the company identifies and engages prospective buyers. This role involves collaborating with Sales, Marketing, and Revenue Operations to turn account intelligence into automated, scalable GTM solutions.

Requirements

Candidates should have significant experience in sales development, revenue operations, or a related B2B sales environment with strong technical proficiency in CRM and sales engagement platforms. A builder mindset is required, along with the ability to translate business signals into actionable, AI-driven sales intelligence.

Skills

Sales development
GTM automation
Revenue operations
Sales operations
Outbound prospecting
Pipeline generation
Buyer engagement
Sales engagement platforms
CRM
Salesforce
Outreach
AI-enabled GTM solutions
Data analysis
Project management
Technical aptitude

Benefits

Time away from work programs
Wellness initiatives
Competitive pay
Charity programs

Visa sponsorship

Not detected in the job text

Keywords

GTM Automation
AI Transformation
Sales Development
Revenue Operations
Sales Operations
Outreach
Salesforce
Demandbase
ZoomInfo
LinkedIn
B2B Sales
SaaS
HCM
HRIS
Payroll
Pipeline Generation
Account Prioritization
AI Agents
Prompt Development
Demand Intelligence
Workflow Automation
Data Analytics
Lead Enrichment
Multi-channel Prospecting
Business Intelligence

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