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Added 5 mins ago
CE
Account Executive
Carrier Enterprise Canada
AB · Alberta, Canada
- Full-time
Manage the entire sales process from lead generation to closing deals.
Added 36 mins ago
LI
Contact Center Solution Architect
LanceSoft, Inc.
Toronto, ON
- Contract
IVR-Contact Center Solution Architect Position Salesforce Service Cloud Voice(1) Experience on Designing| Configuring and implementing Voice-Enabled Contact Center Solutions using…
Added 50 mins ago
Director, CX Business Systems
Braze
Toronto, ON
…customers. We are seeking a Director, CX Business Systems to lead our Post Sales / Customer Experience (CX) business systems analysts (BSA) and technical program managers (TPM) team, and…
Added 1 hour ago
IG
Salesforce Technical Lead
Insight Global
Toronto, ON
- $70 to $90 CAD / hour
- Contract
Insight Global is looking for a Salesforce Technical Lead to join one of the largest consulting firms in the world on an engagement for a client within the insurance industry. This person…
Added 9 hours ago
MS
Onboarding Engagement Project Manager, AVP
Morgan Stanley
Calgary, AB
- Full-time
…customer requirements and relaying them back to the onboarding technical specialist and/or or software development team where…
Added 15 hours ago
R
Senior Automation Specialist
REWORKIO
Remote, Canada
- $50,000 to $100,000 USD / year
- Full-time
- Remote
…automations - from AI customer support bots to fully automated lead…
Added 15 hours ago
FI
Salesforce Revenue Cloud Architect
Flexstaf I.T. Inc.
Toronto, ON · Greater Toronto Area, Canada
- Contract
Lead technical governance, architecture reviews, and solution design decisions.
Added 16 hours ago
MC
SAP OTC Service Delivery Manager – Projects & Enhancements (36082)
Myticas Consulting
Toronto, ON
- Contract
The Service Delivery Manager will be an experienced and seasoned SAP OTC lead with strong project and integration management capability. The resource will be responsible for leading small…
Added 21 hours ago
E
Manager, Marketing & Demand Generation
EERS
Montreal, QC
- Full-time
Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales
Added 1 day ago
FF
Senior Customer Engagement Representative (Senior Business Development Representative)
Forward Financing
Remote, Canada
- Full-time
- Remote
Salesforce Execution: Use Salesforce as a tactical weapon. You will be expected to manage high-velocity lead queues, ensuring that every record is updated in real time to reflect the…
Added 1 day ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
The Salesforce Product Owner bridges business strategy and technical execution across the enterprise ecosystem. In this role, you will own the platform roadmap, prioritize the sprint…
Added 1 day ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
The Salesforce Product Owner bridges business strategy and technical execution across the enterprise ecosystem. In this role, you will own the platform roadmap, prioritize the sprint…
Added 1 day ago
S
Regional Sales Manager, Nuclear
Shawflex
Concord, ON
- Full-time
…trusted partner in Canada's evolving nuclear market. You will lead account growth initiatives, develop new market opportunities, build strong customer relationships, and collaborate with…
Added 1 day ago
S
Regional Sales Manager, Nuclear
Shawflex
Toronto, ON · Etobicoke, ON
- Full-time
…trusted partner in Canada's evolving nuclear market. You will lead account growth initiatives, develop new market opportunities, build strong customer relationships, and collaborate with…
Added 1 day ago
Regional Sales Manager, Nuclear
Mattr
Toronto, ON · Vaughan, ON · Etobicoke, ON
…trusted partner in Canada's evolving nuclear market. You will lead account growth initiatives, develop new market opportunities, build strong customer relationships, and collaborate with…
Added 2 days ago
Sales Development Representative
SOCi
Toronto, ON · Vancouver, BC
Ability to easily communicate the business impact of a portfolio solution to both technical and business customers
Added 2 days ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
The Salesforce Product Owner bridges business strategy and technical execution across the enterprise ecosystem. In this role, you will own the platform roadmap, prioritize the sprint…
Added 2 days ago
NC
Project Manager
Newfoundland Capital Corporation Limited
Montreal, QC
- Full-time
Technical Skills: Proficiency with project management software (Smartsheet, Jira, NetSuite) and CRM systems (Salesforce).
Added 2 days ago
A
Commerce Functional Lead
Accenture
Toronto, ON
- Full-time
Serves as the bridge/translator between the business team and technical resources during development and implementation to ensure that requirements and dependencies are well understood
Added 2 days ago
BC
Team Lead, Marketing Digital Platforms
BBA Consultants
Mont-Saint-Hilaire, QC · Mont-St-Hilaire, QC
- Full-time
Join BBA in the Strategic Marketing and Communications team as a Team Lead, Marketing Digital Platforms. In this role, you'll take charge of our website, our Brand Center and our GEO/SEO…
Added 2 days ago
S
Project Manager
Stingray
Montreal, QC
- Full-time
Technical Skills: Proficiency with project management software (Smartsheet, Jira, NetSuite) and CRM systems (Salesforce).
Added 2 days ago
SE
Solutions Engineer
SWTCH Energy Inc.
Remote, Canada
- Full-time
- Remote
SWTCH is hiring a Solutions Engineer to be the technical partner to our national sales team. You’ll lead the technical side of pre-sales conversations, shape winning responses to RFPs for…
Added 2 days ago
AS
Director, Business Systems
Aurora Solar
Remote, Canada
- $160,900 to $225,200 CAD / year
- Full-time
- Remote
We’re hiring a Director of Business Systems to lead the systems that power Aurora’s quote-to-cash, go-to-market, and finance operations. You’ll lead a small, experienced team and own how…
Added 2 days ago
KC
Outside Sales Representative
Kemflo Canada Inc.
Bradford, ON
- Full-time
…responsible for hunting new business through cold calling and lead generation. The primary objective of this position is to meet or exceed quarterly and annual sales…
Added 2 days ago
SP
Business Strategy Senior Manager - Canadian Public Sector Experience Services
Salesforce Partner Canada
ON · Ontario, Canada
- Full-time
As part of the Experience Services Competency in Salesforce Professional Services, the team is seeking a Business Strategy Senior Manager for Canadian Public Sector. The Business Strategy…

Dayforce

Sr. GTM Automation Specialist

Canada

Apply About employer

Applications open in a new tab.

Job details

Apply by: Dec 9, 2026
Posting language: English
Posted: Oct 8, 2026

Original job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

The Sr. Automation Specialist is a strategic, hands-on role within our AI Transformation & Automation team focused on modernizing how Dayforce identifies, prioritizes, and engages prospective buyers.

This role combines sales development expertise with AI, automation, data, and technology to build scalable prospecting systems that help our teams determine who to target, why, when, and how.

Working across Revenue Development, Sales, Marketing, and Revenue Operations, this individual will turn buying signals and account intelligence into automated workflows that improve prioritization, research, personalization, and pipeline generation. The goal is simple: automate more of the work before the conversation so our sellers can spend more time engaging the right buyers.

What You'll Get to Do

Build and optimize AI-powered prospecting and demand intelligence workflows across the Revenue Development organization.
Aggregate buying signals such as executive changes, champion moves, M&A, hiring, intent, website activity, technology data, and previous engagement to identify opportunities.
Use AI and automation to prioritize accounts, identify the right contacts, conduct research, and recommend the best path into an organization.
Build and refine AI agents and workflows supporting research, contact enrichment, account prioritization, personalization, sequencing, and engagement.
Develop scalable account and prospect briefs that give sellers the context, triggers, and messaging needed to engage effectively.
Design and optimize multi-channel prospecting motions across email, phone, LinkedIn, and Outreach.
Build, test, and refine AI prompts for research, messaging, personalization, and workflow automation.
Analyze engagement, conversion, pipeline, and productivity data to continuously improve workflows and prospecting strategies.
Identify manual or inefficient processes and determine where AI and automation can create meaningful seller capacity.
Partner with Sales, Marketing, Revenue Operations, and Revenue Development leadership to build scalable GTM solutions.
Train and enable Revenue Development teams on AI-first prospecting workflows and best practices.

Skills and Experience We Value

Experience in Sales Development, GTM Automation, Revenue Operations, Sales Operations, or a related B2B sales environment.
Strong understanding of outbound prospecting, account prioritization, pipeline generation, and buyer engagement.
Hands-on experience building sales automation, prospecting workflows, or AI-enabled GTM solutions.
Strong experience with sales engagement and CRM platforms, preferably Outreach and Salesforce.
Experience leveraging AI for research, personalization, prioritization, or workflow automation.
Strong analytical and technical aptitude with the ability to turn data and business signals into actionable sales intelligence.
Ability to translate business problems into practical, scalable technology solutions.
Strong cross-functional communication and project management skills.
Builder mindset with a willingness to experiment, test, learn, and continuously improve.

What Would Make You Stand Out

Experience building AI-powered prospecting, demand intelligence, or GTM automation systems.
Hands-on experience with AI agents, prompt development, automated research, or intelligent account prioritization.
Experience combining first-, second-, and third-party data to identify meaningful buying signals.
Advanced experience with Outreach, Salesforce, LinkedIn, Demandbase, ZoomInfo, or similar GTM technologies.
Demonstrated success improving pipeline generation, conversion, or seller productivity through automation.
Experience scaling new AI tools or workflows across a sales organization.
Experience in enterprise SaaS, HCM, HRIS, payroll, or another complex B2B sales environment.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs

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More about this job

Responsibilities

The Sr. Automation Specialist will build and optimize AI-powered prospecting workflows to modernize how the company identifies and engages prospective buyers. This role involves collaborating with Sales, Marketing, and Revenue Operations to turn account intelligence into automated, scalable GTM solutions.

Requirements

Candidates should have significant experience in sales development, revenue operations, or a related B2B sales environment with strong technical proficiency in CRM and sales engagement platforms. A builder mindset is required, along with the ability to translate business signals into actionable, AI-driven sales intelligence.

Skills

Sales development
GTM automation
Revenue operations
Sales operations
Outbound prospecting
Pipeline generation
Buyer engagement
Sales engagement platforms
CRM
Salesforce
Outreach
AI-enabled GTM solutions
Data analysis
Project management
Technical aptitude

Benefits

Time away from work programs
Wellness initiatives
Competitive pay
Charity programs

Visa sponsorship

Not detected in the job text

Keywords

GTM Automation
AI Transformation
Sales Development
Revenue Operations
Sales Operations
Outreach
Salesforce
Demandbase
ZoomInfo
LinkedIn
B2B Sales
SaaS
HCM
HRIS
Payroll
Pipeline Generation
Account Prioritization
AI Agents
Prompt Development
Demand Intelligence
Workflow Automation
Data Analytics
Lead Enrichment
Multi-channel Prospecting
Business Intelligence

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