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Added 15 mins ago
Salesforce Administrator
Aviva
Toronto, ON · Markham, ON
Aviva Canada has an exciting opportunity to join our commercial Global Corporate and Specialty team. The Salesforce Administrator will help to enhance and improve the CRM and underwriting…
Added 30 mins ago
M
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Toronto, ON
- Contract
Configurating and integrating Salesforce with other
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Arts & Science Internship Program Coordinator (term)
University of Toronto
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Experience working with Customer Relationship Management tools (e.g. Salesforce) to track individual performance and outcomes
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Title: Senior Informatica Cloud Developer – CDI & CAI
Added 45 mins ago
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Inside Sales Representative
Wajax
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- Full-time
Working knowledge of Microsoft Office, including Outlook, Excel, Word and PowerPoint, CRM (Salesforce
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Salesforce Commerce Cloud (SFCC)
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Toronto, ON
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Platform architecture hands-on delivery 8 years of Salesforce Commerce Cloud (SFCC) experience| including active hands-on development on a live| scaled production platform with deep…
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Customer Journey Optimization Developer
Fidelity Canada
Toronto, ON
- Full-time
The Customer Journey Optimization Developer is responsible for the technical configuration, build, QA, deployment support, and operational optimization of customer journeys within Adobe…
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Sales Representative
Visual Defence Inc.
North Bay, ON
- $36,608 to $60,000 CAD / year
- Full-time
- On-site
…discipline. Strong computer proficiency, with experience using Salesforce or a similar CRM system considered a plus. Comfortable performing a high volume of daily outbound calls and…
Added 1 hour ago
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Salesforce Developer (Sales, Service, Marketing)
BURGEON IT SERVICES
Calgary, AB
- Contract
Role: Salesforce Developer (Sales, Service, Marketing)
Added 2 hours ago
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Marketing Data Analytics Engineer (CA)
PointClickCare
Mississauga, ON
- Full-time
…reporting. This hands-on, backend-focused role works across Salesforce, Marketo, and the data warehouse, increasingly leveraging AI-assisted analytics tools such as Claude, to streamline…
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Senior CRM Solutions Designer
2iSolutions Inc.
Toronto, ON
- Contract
Demonstrated hands-on experience designing, supporting, developing, maintaining, and configuring Salesforce solutions
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Freight Brokerage Sales Representative
ANDY
Montreal, QC · Pierrefonds, QC
- Full-time
Expérience avec les CRM et les outils de prospection commerciale; une connaissance de Salesforce, HubSpot ou de plateformes similaires constitue un atout.
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Sales Planning & Analytics Analyst
So Jobs
Montreal, QC
- Full-time
Familiarity with CRM platforms such as Salesforce or similar customer management systems preferred.
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Directeur(trice), ventes et développement des affaires – Multisectoriel / Director, Sales & Business Development – Multisector
Slalom
Montreal, QC
- Full-time
Develop and execute Go-to-Market strategies with key technology partners such as AWS, Microsoft, Google, Salesforce, Snowflake, Databricks, and Tableau.
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Toronto, ON
- $90,000 to $100,000 CAD / year
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Develop and customize Salesforce Communications Cloud applications and components.
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Montreal, QC
Experience designing and delivering reporting using Tableau / Power BI / Salesforce
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Sales director (except retail and wholesale)
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Courtenay, BC · Campbell River, BC
- From $125,000 CAD / year
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Added 4 hours ago
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Associate Director, HBA Recruiting
IVEY BUSINESS SCHOOL FOUNDATION
London, ON
- $85,309 to $106,636 CAD / year
- Full-time
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Project Manager (Netsuite, Salesforce CPQ) - FTC until end of June 2027
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Montreal, QC
- Contract
Chef de projet – Lead to Cash (Netsuite, Salesforce CPQ)
Added 4 hours ago
TI
Delivery Lead
Techpros IT Solutions Inc.
Toronto, ON
- Contract
…across modern enterprise platforms. The team specializes in Salesforce, DevOps, Salesforce DevOps, Java, Spring Boot, Hibernate, Full Stack, and MEAN Stack development, as well as solution…
Added 5 hours ago
PF
Gestionnaire senior·e de la réussite client | Senior Customer Success Manager
Power Factors
Remote, Canada
- Remote
Added 5 hours ago
SP
RVP, Sales - Data Foundation - Public Sector
Salesforce Partner Canada
ON · Ontario, Canada
- Full-time
The RVP, Public Sector oversees sales strategy and operations for Salesforce's Public Sector business, driving revenue growth through team leadership, client engagement, and market…

Dayforce

Sr. GTM Automation Specialist

Canada

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Applications open in a new tab.

Job details

Apply by: Dec 9, 2026
Posting language: English
Posted: Oct 8, 2026

Original job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

The Sr. Automation Specialist is a strategic, hands-on role within our AI Transformation & Automation team focused on modernizing how Dayforce identifies, prioritizes, and engages prospective buyers.

This role combines sales development expertise with AI, automation, data, and technology to build scalable prospecting systems that help our teams determine who to target, why, when, and how.

Working across Revenue Development, Sales, Marketing, and Revenue Operations, this individual will turn buying signals and account intelligence into automated workflows that improve prioritization, research, personalization, and pipeline generation. The goal is simple: automate more of the work before the conversation so our sellers can spend more time engaging the right buyers.

What You'll Get to Do

Build and optimize AI-powered prospecting and demand intelligence workflows across the Revenue Development organization.
Aggregate buying signals such as executive changes, champion moves, M&A, hiring, intent, website activity, technology data, and previous engagement to identify opportunities.
Use AI and automation to prioritize accounts, identify the right contacts, conduct research, and recommend the best path into an organization.
Build and refine AI agents and workflows supporting research, contact enrichment, account prioritization, personalization, sequencing, and engagement.
Develop scalable account and prospect briefs that give sellers the context, triggers, and messaging needed to engage effectively.
Design and optimize multi-channel prospecting motions across email, phone, LinkedIn, and Outreach.
Build, test, and refine AI prompts for research, messaging, personalization, and workflow automation.
Analyze engagement, conversion, pipeline, and productivity data to continuously improve workflows and prospecting strategies.
Identify manual or inefficient processes and determine where AI and automation can create meaningful seller capacity.
Partner with Sales, Marketing, Revenue Operations, and Revenue Development leadership to build scalable GTM solutions.
Train and enable Revenue Development teams on AI-first prospecting workflows and best practices.

Skills and Experience We Value

Experience in Sales Development, GTM Automation, Revenue Operations, Sales Operations, or a related B2B sales environment.
Strong understanding of outbound prospecting, account prioritization, pipeline generation, and buyer engagement.
Hands-on experience building sales automation, prospecting workflows, or AI-enabled GTM solutions.
Strong experience with sales engagement and CRM platforms, preferably Outreach and Salesforce.
Experience leveraging AI for research, personalization, prioritization, or workflow automation.
Strong analytical and technical aptitude with the ability to turn data and business signals into actionable sales intelligence.
Ability to translate business problems into practical, scalable technology solutions.
Strong cross-functional communication and project management skills.
Builder mindset with a willingness to experiment, test, learn, and continuously improve.

What Would Make You Stand Out

Experience building AI-powered prospecting, demand intelligence, or GTM automation systems.
Hands-on experience with AI agents, prompt development, automated research, or intelligent account prioritization.
Experience combining first-, second-, and third-party data to identify meaningful buying signals.
Advanced experience with Outreach, Salesforce, LinkedIn, Demandbase, ZoomInfo, or similar GTM technologies.
Demonstrated success improving pipeline generation, conversion, or seller productivity through automation.
Experience scaling new AI tools or workflows across a sales organization.
Experience in enterprise SaaS, HCM, HRIS, payroll, or another complex B2B sales environment.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs

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More about this job

Responsibilities

The Sr. Automation Specialist will build and optimize AI-powered prospecting workflows to modernize how the company identifies and engages prospective buyers. This role involves collaborating with sales, marketing, and revenue operations to turn account intelligence into automated, scalable GTM solutions.

Requirements

Candidates should have significant experience in sales development, revenue operations, or GTM automation within a B2B environment. Proficiency with CRM and sales engagement platforms like Salesforce and Outreach, along with strong analytical skills, is required.

Skills

Sales development
GTM automation
Revenue operations
Sales operations
Outbound prospecting
Pipeline generation
Buyer engagement
Sales engagement platforms
CRM
Salesforce
Outreach
AI agents
Prompt development
Data analysis
Project management

Benefits

Time away from work programs
Wellness initiatives
Competitive pay
Charity programs

Visa sponsorship

Not detected in the job text

Keywords

GTM Automation
AI Transformation
Sales Development
Revenue Operations
Sales Operations
Outreach
Salesforce
Demandbase
ZoomInfo
LinkedIn
B2B Sales
SaaS
HCM
HRIS
Payroll
AI Agents
Prompt Engineering
Account Prioritization
Demand Intelligence
Pipeline Generation
Workflow Automation
Data Analytics
Lead Enrichment
Multi-channel Prospecting
Enterprise Software

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