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Added 58 mins ago
TC
Senior Cyber Security Analyst (Temporary)
Tru Cooperative Bank
Langley (District), BC · Langley, BC
- $76,800 to $98,400 USD / year
- Temporary
Cyber Security Systems: Senior level advisor to the standard and advanced configurations of security systems and controls. Assists in the implementation of configuration changes where…
Added 1 hour ago
S
Registered Nurse (RN), Pediatric Intensive Care Unit (PICU) - BC Children’s Hospital
Sanya’k̓ula
Vancouver, BC
- Full-time
Added 3 hours ago
NB
Senior Analyst Canadian Tax Operations
National Bank of Canada
Montreal, QC
- Temporary
…to ensure the continuity and quality of our operations. The Advisor role connects operational expertise, regulatory requirements and technology…
Added 3 hours ago
EJ
Canada Registered Branch Associate
Edward Jones
Port Dover, ON
- Full-time
…Organization (CIRO), who create capacity for the Financial Advisor by partnering together to serve existing clients at the direction of the Financial…
Added 3 hours ago
NB
BANKING ADVISOR
National Bank of Canada
Saint-Constant, QC · St Constant, QC
- Full-time
A career as a Banking Advisor at National Bank is a varied role that allows you to live your ambitions and have a positive impact on your own life as well as the lives of your clients and…
Added 7 hours ago
CT
Snowflake Architect
Celebal Technologies
Calgary, AB
- Full-time
We are looking for a Senior ETL developer with Snowflake experience to serve as a technical leader and trusted advisor for business/stakeholders. This role is not just about building data…
Added 8 hours ago
LH
Physiotherapist
Lifemark Health Group
Oakville, ON
- $36.92 to $54.14 CAD / hour
- Full-time
Stay current with best practices through continuous learning and professional development.
Added 10 hours ago
S
Beauty Advisor - Part Time
sephora.com
Red Deer, AB
- $17 to $20 CAD / hour
Your role at Sephora Canada: As a Beauty Advisor, you'll be the face of Sephora Canada’s welcoming every client with warmth, confidence, and a passion for all things beauty. Through…
Added 10 hours ago
S
Paid Services Beauty Advisor - Full Time
sephora.com
Milton, ON
- $19.7 to $23.2 CAD / hour
- Full-time
As our Paid Service Beauty Advisor, you are an expert in all thing’s beauty! You’re here to guide our clients on their beauty journey at the Beauty Studio & beyond. It’s not just about the…
Added 12 hours ago
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Financial Advisor Wealth Advice Centre
ATB
Airdrie, AB · Alexis Whitecourt 232, AB · Andrew, AB · Athabasca, AB · Banff, AB · Barrhead, AB · Beaumont, AB · Beaverlodge, AB · Bonnyville, AB · Bow Island, AB · Boyle, AB · Breton, AB · Brooks, AB · Calgary, AB · Camrose, AB · Canmore, AB · Cardston, AB · Caroline, AB · Carstairs, AB · Castor, AB · Chestermere, AB · Claresholm, AB · Coaldale, AB · Cochrane, AB · Cold Lake, AB · Consort, AB · Coronation, AB · Crossfield, AB · Didsbury, AB · Drayton Valley, AB · Drumheller, AB · Edmonton, AB · Edson, AB · Elk Point, AB · Fairview, AB · Falher, AB · Foremost, AB · Forestburg, AB · Fort Macleod, AB · Fort McMurray, AB · Fort Saskatchewan, AB · Fort Vermilion, AB · Grande Prairie, AB · Granum, AB · Grimshaw, AB · Hanna, AB · High Level, AB · High Prairie, AB · Hinton, AB · Hythe, AB · Innisfail, AB · Jasper, AB · Killam, AB · La Crête, AB · Lac la Biche, AB · Lacombe, AB · Lamont, AB · Leduc, AB · Lethbridge, AB · Linden, AB · Magrath, AB · Manning, AB · Mayerthorpe, AB · Medicine Hat, AB · Milk River, AB · Nanton, AB · Okotoks, AB · Olds, AB · Onoway, AB · Oyen, AB · Peace River, AB · Picture Butte, AB · Pincher Creek, AB · Ponoka, AB · Provost, AB · Raymond, AB · Red Deer, AB · Redwater, AB · Rimbey, AB · Rocky Mountain House, AB · Rycroft, AB · Sherwood Park, AB · Slave Lake, AB · Smoky Lake, AB · Spirit River, AB · Spruce Grove, AB · St. Albert, AB · St. Paul, AB · Stettler, AB · Stony Plain, AB · Strathmore, AB · Sundre, AB · Sylvan Lake, AB · Taber, AB · Thorsby, AB · Three Hills, AB · Tofield, AB · Trochu, AB · Two Hills, AB · Valleyview, AB · Vegreville, AB · Vermilion, AB · Viking, AB · Vulcan, AB · Wainwright, AB · Westlock, AB · Wetaskiwin, AB · Wildwood, AB · AB · Lloydminster, SK · Diamond Valley, AB,CA · Whitecourt, AB,CA
- Full-time
Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
Added 12 hours ago
D
UI Designer, Research and marketing
Desjardins
Levis, QC · Montreal, QC
- Full-time
…through your initiatives and projects. You serve as a specialist advisor for the design, development and project teams regarding the content and visual identity of products. You interact…
Added 13 hours ago
EL
Head of AI Product – Trust Intelligence
EnStream LP
Toronto, ON
- Full-time
If you’re a systems thinker, AI product builder, trusted advisor, technical storyteller, and mission-driven leader - we’d love to talk.
Added 13 hours ago
TW
Senior Financial Advisor
Thrive Wealth Management
Regina, SK
- Full-time
Senior Financial Advisor - Member Contact Centre
Added 13 hours ago
V
Senior Lead Data & AI Engineer
Vanguard
Toronto, ON
- Full-time
Build AI-ready data foundations that support machine learning, Generative AI, and intelligent business applications.
Added 13 hours ago
IW
District Vice-President
IG Wealth Management
Quebec, QC
- Full-time
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three…
Added 13 hours ago
IW
Senior Manager, Business Development
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three…
Added 13 hours ago
IW
Senior Manager, Business Development
IG Wealth Management
BC · British Columbia, Canada
- Full-time
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three…
Added 13 hours ago
IW
Director, Citizen Development & Employee Technology Experience Pod Owner
IG Wealth Management
ON · Ontario, Canada
- Full-time
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three…
Added 13 hours ago
IW
Director, Citizen Development & Employee Technology Experience Pod Owner
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three…
Added 13 hours ago
N
Manager, Security GRC
nesto
Canada
- Full-time
Transform risk management into a strategic business advisor. Collaborate with business unit leaders to evolve our risk narratives, connect technical findings to business impact, and enable…
Added 13 hours ago
WI
Insurance Advisor, Online Auto Services
Westland Insurance Group Ltd.
Surrey, BC
- Full-time
We’re searching for an Insurance Advisor, Online Auto Services. Are you searching for new possibilities?
Added 13 hours ago
CC
Senior Financial Advisor
Conexus Credit Union
Regina, SK
- Full-time
Senior Financial Advisor - Member Contact Centre
Added 13 hours ago
D
Advisor, Skills training and competency development
Desjardins
Aurora, ON · Levis, QC · Montreal, QC
- Full-time
As a training and skills development advisor, you assist with needs analysis as well as training development, logistics and delivery. You coach and mentor employees. You advise and assist…
Added 13 hours ago
C
Senior Java Engineer – Agentic AI Driven Development
Citi
Mississauga, ON
- Full-time
…fostering a culture of technical excellence and continuous learning: Leverage AI platforms for personalized learning paths, automated code feedback, and explanations of complex technical…
Added 14 hours ago
IW
Senior Manager, Business Development
IG Wealth Management
AB · Alberta, Canada
- Full-time
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three…

Definity Insurance Company

AVP, Broker Marketing

Toronto, ON, Canada

Salary Range: $166,500 - $216,500 · Full-time

Apply About employer

Applications open in a new tab.

Job details

Pay: Salary Range: $166,500 - $216,500
Job type: Full-time
Experience: 12+ years of progressive leadership experience in brand, marketing, communications, or related disciplines, including experience leading teams through transformation and growth.
Posting language: English
Posted: Nov 2, 2026

Original job description

The Opportunity

Definity Insurance is building a modern marketing organization that strengthens our brand, deepens broker relationships, and supports profitable growth.

As Associate Vice President, Definity Insurance Brand & Broker Marketing, you will lead the strategy and execution of initiatives that elevate the Definity brand, strengthen broker engagement, and drive meaningful business outcomes.

This is a highly visible leadership role with the opportunity to shape the next chapter of Definity's marketing evolution. Working closely with leaders across Distribution, Personal Insurance, Commercial Insurance, and Customer Experience, you will help strengthen marketing capabilities, advance broker engagement, and build a differentiated brand in the Canadian insurance market.

We're seeking a strategic, collaborative leader who is energized by building high-performing teams, advancing marketing excellence, and delivering measurable impact.

What to Expect

Lead the Definity Insurance Brand

Define and execute the Definity Insurance brand strategy to strengthen awareness, differentiation, and preference.
Ensure a consistent and compelling brand experience across all broker, customer, and employee touchpoints.
Evolve positioning, messaging, and value propositions to reflect business priorities and market opportunities.
Monitor brand performance and market trends, using insights to inform strategy and investment decisions.

Lead Broker Marketing & Communications Strategy

Develop and execute broker marketing and communications strategies that strengthen engagement, advocacy, and growth.
Partner with Sales & Distribution leaders to deliver impactful campaigns, communications, events, and engagement programs.
Lead communications for key business priorities, including product launches, strategic initiatives, and capability enhancements.
Continuously enhance the broker experience through insight-driven marketing and communications.

Drive Marketing Excellence

Lead the development and execution of integrated marketing campaigns that support business objectives and strengthen the Definity brand.
Oversee creative services, providing strategic direction for campaign development, design, storytelling, and content creation.
Ensure marketing investments deliver measurable impact through effective planning, performance measurement, and optimization.
Foster a culture of creativity, innovation, and continuous improvement.

Partner Across the Business

Serve as a trusted advisor to senior leaders on brand, marketing, and broker engagement strategies.
Collaborate across Distribution, Product, Underwriting, Claims, Customer Experience, and Communications to align marketing initiatives with business priorities.
Bring forward industry trends, market insights, and emerging practices to strengthen competitive positioning and marketing effectiveness.

Build and Lead a High-Performing Team

Assess and strengthen marketing capabilities, processes, and ways of working to enhance effectiveness, agility, and business impact.
Establish best practices in brand management, campaign execution, marketing planning, and creative development.
Champion innovation and continuous improvement, identifying opportunities to evolve tools, technologies, and approaches across the marketing function.
Build a culture that encourages experimentation, learning, and accountability for results.

What You Bring

Experience

12+ years of progressive leadership experience in brand, marketing, communications, or related disciplines, including experience leading teams through transformation and growth.
Proven success developing and executing brand and marketing strategies that drive business results.
Experience leading integrated marketing campaigns and managing complex stakeholder environments.
Experience in insurance, financial services, or a similarly relationship-driven industry is preferred.
Demonstrated success building channel, partner, broker, or B2B marketing programs.
Experience leading creative, content, and marketing teams.

Leadership Capabilities

Strategic thinker with strong business acumen and customer focus.
Ability to influence and collaborate across all levels of the organization.
Strong relationship-building and stakeholder management skills.
Excellent communication and storytelling capabilities.
Demonstrated ability to lead change and inspire high-performing teams.

Education

Bachelor's degree in Marketing, Communications, Business, or a related field.
MBA or equivalent advanced degree is considered an asset.

Salary Range: $166,500 - $216,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” - they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles
Company share ownership program
Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributions
Paid volunteer days and company matching on charitable donations
Educational resources, tuition assistance, and paid time off to study for exams
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
Wellness and recognition programs
Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Apply About employer

More about this job

Responsibilities

The AVP will lead the strategy and execution of the Definity Insurance brand and broker marketing initiatives to drive growth and engagement. This role involves collaborating with cross-functional leaders to build high-performing teams and deliver measurable marketing impact.

Requirements

Candidates must have 12+ years of progressive leadership experience in marketing, communications, or related disciplines, preferably within the insurance or financial services industry. A bachelor's degree is required, while an MBA or advanced degree is considered an asset.

Skills

Brand strategy
Broker marketing
Strategic leadership
Marketing communications
Stakeholder management
Integrated marketing campaigns
Business acumen
Relationship building
Creative direction
Change management
Performance measurement
Storytelling
Market insights
B2B marketing
Team leadership

Benefits

Hybrid work schedule
Company share ownership program
Incentive program
Pension and savings programs
Company-matched RRSP contributions
Paid volunteer days
Tuition assistance
Wellness programs
Discounts on products and services

Visa sponsorship

Not detected in the job text

Keywords

Brand management
Broker engagement
Marketing strategy
Insurance
Financial services
B2B marketing
Campaign execution
Creative services
Content creation
Market trends
Business growth
Stakeholder management
Leadership
Transformation
Product launches
Customer experience
Distribution
Underwriting
Claims
Communications
Performance optimization
Innovation
Strategic planning
Brand awareness
Relationship-driven

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