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Added 7 mins ago
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Ride Commission – Product Technician
Proslide Technology
Ottawa, ON
- Full-time
Bachelor’s Degree or Technologist/Technician in either an Electromechanical or Mechatronics College program. A combination of hands-on work experience and education will be considered in…
Added 7 mins ago
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Study Abroad Coordinator
SAIT
Calgary, AB
- Temporary
This role provides administrative, logistical, and program coordination support for SAIT’s Study Abroad initiatives, including inbound and outbound student exchanges, Global Education…
Added 8 mins ago
HA
Engineer - Mechanical
H.H. Angus & Associates Ltd.
Vancouver, BC
- Full-time
…several factors such as skills and competencies, experience, education, and internal and external competitiveness. Along with your base salary we offer a wide array of programs that include…
Added 8 mins ago
CM
Vocational Worker - YWHO Chatham Site
Canadian Mental Health Association Lambton Kent
Chatham-Kent, ON · Chatham, Ontario
- Full-time
This position is responsible for providing vocational support to adolescents and young adults 12-25 years of age who are seeking training or placement in a community based vocational…
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Regional Director of Trust - Prairies
BMO
Calgary, AB · CALG
- Full-time
Provides day to day technical support team members responsible for fiduciary account management.
Added 8 mins ago
BU
Graduate Data Analytics Manager
Brock University
St. Catharines, ON · Main Campus (Employees)
- Full-time
Reporting to the Associate Director, Graduate Operations and Policy, the Graduate Data Analytics Manager provides leadership for the Faculty of Graduate Studies and Postdoctoral Affairs…
Added 8 mins ago
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Aircraft Mechanic (CH147F)
Boeing
Calgary, AB · Vancouver, BC · Winnipeg, MB · Mississauga, ON · Ottawa, ON · Petawawa, ON · Toronto, ON · CAN - Petawawa, Canada
- Full-time
Boeing Canada Operations Ltd. is seeking Aircraft Mechanic, reporting to the Maintenance Operations Manager working out of the Petawawa Ontario facility.
Added 8 mins ago
Manager, Business Management
Hydro One Networks Inc
Toronto, ON
Help create and support implementation of Project Management best practices within the Program Management Office. Facilitate, with other areas of BIT, the application of standards,…
Added 22 mins ago
AU
Représentant Livreur / Route Sales Representative
Alsco Uniforms
Montreal, QC
- Full-time
…Performs other duties as required. Reports to the District…
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Student Success Manager
Kaplan
Edmonton, AB · KAP Edmonton University of Alberta
- $95,000 to $105,000 CAD / year
- Full-time
We are looking for a passionate leader who can bring their experience in international education, student success, and team leadership to our growing team as a Student Success Manager. The…
Added 22 mins ago
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Project Manager, Substations and Transmission - Power Delivery Projects
ENMAX
Calgary, AB · ENMAX Place, Calgary, AB
- Full-time
We are looking for a Project Manager, Substations and Transmission - Power Delivery Projects to play an important role in delivering projects that support the electricity infrastructure our…
Added 22 mins ago
MI
Quality Supervisor
Magna International
Penetanguishene, ON
- Full-time
…technologies. We invest in our employees, providing them with the support and resources they need to succeed. As a member of our global team, you can expect exciting, varied…
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Project Manager
Metrolinx
Canada
- Full-time
Our Lakeshores and USRC Davenport Office under the Capital Projects Group (CPG) is seeking a Project Manager to join the Stations team. Reporting to the Senior Manager, this role will…
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Project Manager
Metrolinx
Canada
- Full-time
Our Extensions Kitchener New Stations Office under the Capital Projects Group (CPG) is seeking a Project Manager to join the Stations team. Reporting to the Senior Manager, this role will…
Added 22 mins ago
Tooling Engineering Operations Supervisor
Westinghouse Electric Company, LLC
Burlington, ON
You will report to the Engineering Manager, Inspection Tooling Engineering and be located at Burlington, Ontario, Canada. This is an onsite position.
Added 22 mins ago
Tenant Companion (Casual Positions)
Winnipeg Regional Health Authority
Winnipeg, MB
…facilities to provide accommodation for adult citizens. We provide support that looks at the whole person, not just their mental health needs, but consider their physical, emotional,…
Added 22 mins ago
Mental Health Liaison Nurse
Winnipeg Regional Health Authority
Ashern, MB
…required. The MHLN will report directly to the Clinical Team Manager, Mental Health Program. Responsibilities will be primarily to the emergency department and will begin from initial…
Added 22 mins ago
Nursing Assistant - Repost
Winnipeg Regional Health Authority
Winnipeg, MB
Working as part of a multidisciplinary team under the supervision of the Manager Health Services or Nurse in Charge, the incumbent:
Added 22 mins ago
Mental Health Liaison Nurse
Winnipeg Regional Health Authority
Ashern, MB
…required. The MHLN will report directly to the Clinical Team Manager, Mental Health Program. Responsibilities will be primarily to the emergency department and will begin from initial…
Added 22 mins ago
Rehabilitation Assistant - SMHC-Repost
Winnipeg Regional Health Authority
Selkirk, MB
Under the direction of the applicable manager, and as delegated and supervised primarily by the Physiotherapist (PT), Occupational Therapist (OT), and/or Speech-Language Pathologist (SLP),…
Added 22 mins ago
Public Health Nurse
Winnipeg Regional Health Authority
Ashern, MB
Reporting to the Clinical Team Manager – Public Health, the Public Health Nurse applies public health sciences and nursing theory to promote, protect and preserve the health of populations.…
Added 22 mins ago
Aquatic Facilities and Animal Care Technician
Wilfrid Laurier University
Waterloo, ON
…and teaching at the University. Under the direction of the Manager: Animal Care Facilities, this position involves significant and varied technical activities to support the operation of…
Added 22 mins ago
Account Coordinator
Berlin Packaging Canada Corporation
Mississauga, ON
…plan, dental plan, life insurance, RRSP, employee assistance program and education reimbursement…
Added 22 mins ago
NC
Housing Support Worker
Neighbours Community Homes
Toronto, ON
- Full-time
Housing Support Worker works alongside tenants and participants and is responsible for providing services to improve tenant mental health, housing stability, unit conditions and for…
Added 22 mins ago
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Buyer
Telecon
Moncton, NB
- $60,000 to $65,000 CAD / year
- Full-time
Under the supervision of the Purchasing Manager, the Buyer ensures the best value for money in purchasing transactions for the company, monitors the quality of purchased products to ensure…

Definity Insurance Company

Senior Manager, Digital Experience and Growth

Toronto, ON, Canada

Salary Range: $106,500 - $156,500 · Full-time

Apply About employer

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Job details

Pay: Salary Range: $106,500 - $156,500
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

The Opportunity

Reporting to the AVP, Digital Marketing & Operations, this leadership role is responsible for overseeing our public web properties and paid acquisition channels. You will lead web publishing operations, website maintenance, conversion rate optimization (CRO), and high-performance paid media to accelerate business growth, maintain digital brand integrity, and deliver seamless broker and customer journeys across our digital footprint.

What to Expect

Web Operations, Publishing, & Site Governance

Oversee the day to day maintenance, content updates, and publishing activities across all public-facing websites.
Establish efficient web-publishing workflows, manage Content Management System (CMS) platforms roadmap and deliverables in collaboration with Technology teams, ensure site reliability, and enforce digital brand guidelines and regulatory compliance across all web assets.

Paid B2B Acquisition Strategy & Campaign Execution

Design, execute, and scale comprehensive B2B paid digital acquisition programs, performance media campaigns, and lead generation strategies.
Oversee the planning, testing, and optimization of paid search (SEM), paid social, display, and programmatic advertising to capture high-value broker and customer/account segments and maximize growth

Web Experience & Conversion Rate Optimization

Build the strategic roadmap for our public-facing web properties, focusing on user experience (UX) optimization, conversion rate optimization (CRO), and personalization.
Implement continuous testing frameworks to systematically remove friction from the web experience and paid traffic landing pages.

Team Leadership & Enablement

Lead, coach, and inspire a direct report with the strategic intention to build and scale a high-performing team of digital specialists as the function grows

Agency, Vendor & Budget Management

Manage external agencies and paid media vendors where applicable to ensure maximum efficiency and performance.
Oversee the digital growth budget, dynamically reallocating capital based on channel performance and ROI metrics.

What you Bring

University or college degree Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Years Experience 8 to 10 years of progressive experience in digital marketing and web operations, with at least 4 years specifically dedicated to managing CMS platforms, web publishing workflows, paid media, or conversion rate optimization (CRO).
Web Operations Mastery: Extensive hands-on experience maintaining, updating, and publishing content on enterprise websites. Deep proficiency with Content Management Systems (CMS) and web production workflows. Hands-on experience with Adobe Experience Manager is an asset
Technical Web & UX Acumen: Solid understanding of modern web technologies, HTML/CSS basics, UX design principles, web governance, and conversion optimization tools (A:B testing platforms).
B2B Paid Acquisition & Marketing Product Ownership: Deep hands-on proficiency with B2B paid media platforms (specifically LinkedIn Campaign Manager and Google Ads) and lead generation tactics. Strong ability to partner closely with internal Technology Solutions and web development teams, translating business goals into clear, structured technical and functional requirements for website updates, integrations, and configuration.
Capability Building & Strategic Leadership: Proven success in shaping, establishing, and scaling a digital experience and growth capability from the ground up. Demonstrated ability to prove the strategic value of digital initiatives, drive operational enablement, and lead and coach a developing function.
Data-Driven Insights: Strong analytical skills with hands-on proficiency in Web Analytics (Google Analytics 4) to track web traffic, user behavior, publishing impact, and paid campaign performance.
Stakeholder Collaboration: Outstanding relationship-building skills with a track record of collaborating across sales, underwriting, Technology/development, and external agencies to align complex digital roadmaps.

Salary Range: $106,500 - $156,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” - they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles
Company share ownership program
Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributions
Paid volunteer days and company matching on charitable donations
Educational resources, tuition assistance, and paid time off to study for exams
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
Wellness and recognition programs
Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Apply About employer

More about this job

Responsibilities

Oversee public-facing websites, publishing operations, CMS roadmaps, site governance, and paid B2B acquisition campaigns to grow the business and maintain digital brand integrity. Lead web experience and conversion optimization, manage the growth budget and external vendors, and coach a developing digital team.

Requirements

Requires a bachelor's degree in marketing, business administration, computer science, or a related field, plus 8–10 years of progressive digital marketing and web operations experience, including at least 4 years in relevant areas such as CMS management, web publishing, paid media, or CRO. Candidates should bring hands-on CMS and paid media expertise, web and UX knowledge, analytics skills, and demonstrated capability in strategic leadership and cross-functional collaboration.

Skills

Web Operations
Content Management Systems
Web Publishing
Paid Media
B2B Acquisition
Conversion Rate Optimization
User Experience Optimization
Digital Marketing
Campaign Management
Google Ads
LinkedIn Campaign Manager
Google Analytics 4
Web Analytics
A/B Testing
Team Leadership
Budget Management

Benefits

Hybrid Work Schedule
Company Share Ownership Program
Incentive Program
Pension and Savings Programs
Company-Matched RRSP Contributions
Paid Volunteer Days
Charitable Donation Matching
Educational Resources
Tuition Assistance
Paid Exam Study Leave
Employee Groups
Gender Affirmation Surgery Support
Access to BIPOC Counsellors
Working Parent Programs
Wellness Programs
Recognition Programs
Product and Service Discounts

Visa sponsorship

Not detected in the job text

Keywords

Content Management System
Adobe Experience Manager
HTML
CSS
LinkedIn Campaign Manager
Google Ads
Google Analytics 4
Paid Search
Search Engine Marketing
Paid Social
Display Advertising
Programmatic Advertising
Lead Generation
Conversion Rate Optimization
A/B Testing
User Experience
Web Governance
Web Publishing Workflows
Website Maintenance
Digital Brand Guidelines
Regulatory Compliance
Performance Media
Personalization
Web Analytics
Campaign Optimization
Digital Marketing
B2B Acquisition
Agency Management
Budget Management
Insurance

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