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Added 13 mins ago
U
Human Resources Manager
Univeris
Toronto, ON
- Full-time
…innovation is one of the cornerstones of Univeris' product development strategy and through its Evergreen approach to technology, new features and capabilities transparently integrate into…
Added 13 mins ago
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Director, Business Development, Pension Risk Transfer
BMO
Toronto, ON · Montreal, QC · YNG
- Full-time
We are seeking an experienced Director, Business Development, Pension Risk Transfer (PRT) to join BMO Insurance’s growing Global Institutional Solutions team. The Director will play an…
Added 13 mins ago
FL
Experienced Associate, Audit
Fuller Landau
Toronto, ON
- Full-time
Identify accounting issues and collaborate with Senior Associate or Manager to develop work plans
Added 28 mins ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
The Manager Policy and Risk Management is responsible for research and analysis, policy and procedures, and risk management.
Added 28 mins ago
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Technical and Regulatory Specialist
Veolia
Ottawa, ON
- Full-time
…expertise with rigorous regulatory oversight. Operating as a senior liaison between Veolia's internal facilities and external regional branches, this role ensures all operations adhere to…
Added 28 mins ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…
Added 28 mins ago
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Senior Planner, Transportation Facilities
TransLink
Vancouver, BC · Greater Vancouver, BC
- $100,080 to $150,120 CAD / year
- Full-time
Oversees the development of advanced transportation facilities planning methods, techniques and models including conducting research, quantitative analysis and qualitative assessments to…
Added 28 mins ago
OI
Inova Québec - Bilingual Sales Representative
Orbit Insurance Services
Montreal, QC
- Full-time
Reporting to the Senior Manager, Sales & Service, you will handle inbound calls from customers seeking quotes or looking to expand their coverage. Your role is to uncover customer needs,…
Added 28 mins ago
U
Human Resources Manager
Univeris
Toronto, ON
- $95,000 to $110,000 CAD / year
- Full-time
…innovation is one of the cornerstones of Univeris' product development strategy and through its Evergreen approach to technology, new features and capabilities transparently integrate into…
Added 28 mins ago
AA
Associate Portfolio Manager
Accounting Advantage
Toronto, ON · Greater Toronto Area, Canada
- $100,000 to $300,000 CAD / year
- Full-time
…role. The successful candidate will work directly with the Senior Portfolio Manager and participate in investment management, wealth management, and financial planning. The group may hire…
Added 28 mins ago
AE
Manager, Power and Automation
Associated Engineering
Markham, ON
- Full-time
…opportunities, and contributing to proposals; collaborating in the development of business plans, programs and organization objectives to enhance margins, resource coordination and…
Added 28 mins ago
BC
Senior Manager, Canadian Tax Services
BDO Canada
Barrie, ON
- Full-time
BDO Canada is looking for a Senior Manager to join our Canadian Tax practice in Barrie. This is for an existing vacancy and the successful candidate will own the following responsibilities:
Added 28 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
We are looking for a high-impact Finance Manager FP&A to act as a true business partner to our Product Line leadership team.
Added 28 mins ago
BC
Sustainment Projects Team Senior Manager (Permanent)
Babcock Canada Inc.
Halifax, NS
- Full-time
Babcock is a people business. Our people and customers matter most to us. Here you will experience a challenging and rewarding work environment with the support you need to deliver and…
Added 29 mins ago
Senior Analyst FP&A
Enerflex Ltd
Canada
Assist in the development of Board and Audit Committee materials under the guidance of the Manager, Internal Reporting and FP&A.
Added 29 mins ago
Senior Process Engineer
Enerflex Ltd
Canada
Reporting to the Engineering Manager, the Senior Process Engineer is responsible for water-related process studies, preparation of process flow diagrams, design and engineering involving…
Added 29 mins ago
T
Senior Project Manager
Talentuch
Remote, Canada
- Full-time
- Remote
Senior Project Manager, Financial Services Digital Transformation
Added 29 mins ago
Senior Manager, Business Risk Management (English/Spanish), International Banking - Toronto
Scotiabank
Toronto, ON
The Senior Manager, Business Risk Management is responsible for executing, embedding, and sustaining the International Banking (IB) Non-Financial Risk (NFR) programs across assigned…
Added 29 mins ago
Manager, Workforce Insights
Scotiabank
Toronto, ON
Positioned between Senior Workforce Analyst and Senior Manager, the role moves the function from execution and analysis to operational leadership, planning governance, stakeholder…
Added 29 mins ago
VC
Director, Demand Generation
Valsoft Corporation
Remote, Canada
- $140,000 to $150,000 CAD / year
- Full-time
- Remote
…means for the company and our products. This role also owns our Business Development Representative team's strategy and targets, working primarily through our existing BDR team lead. This…
Added 29 mins ago
Senior Demand Planner - Service Parts
Olympus Corporation of the Americas
Richmond Hill, ON
The Senior Demand Planner, Service Parts is responsible for the end-to-end management of demand planning, inventory optimization, replenishment planning, and service parts availability for…
Added 29 mins ago
Sustainment Projects Team Senior Manager (Permanent)
Babcock
Halifax, NS
Babcock is a people business. Our people and customers matter most to us. Here you will experience a challenging and rewarding work environment with the support you need to deliver and…
Added 43 mins ago
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Senior Product Development Manager
femtherapeutics
Montreal, QC
- Full-time
The Senior Product Development Manager is a full-time, hybrid role based in Montreal, QC, with flexibility for partial work from home. We’re building the first OTC pessary for pelvic organ…
Added 44 mins ago
VN
Senior Eng Technologist
Vecima Networks Inc.
Saskatoon, SK
- Full-time
A Senior Engineering Technologist assists R&D Hardware Designers with the development, testing, and release of new products, in addition to providing technical support for escalated…
Added 44 mins ago
Delivery Executive
Capgemini
Vancouver, BC
…extending beyond individual project execution. The Delivery Manager will establish strong delivery governance, ensure predictable and high-quality service delivery, proactively manage risks…

Definity Insurance Company

Senior Manager, Digital Experience and Growth

Toronto, ON, Canada

Salary Range: $106,500 - $156,500 · Full-time

Apply About employer

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Job details

Pay: Salary Range: $106,500 - $156,500
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

The Opportunity

Reporting to the AVP, Digital Marketing & Operations, this leadership role is responsible for overseeing our public web properties and paid acquisition channels. You will lead web publishing operations, website maintenance, conversion rate optimization (CRO), and high-performance paid media to accelerate business growth, maintain digital brand integrity, and deliver seamless broker and customer journeys across our digital footprint.

What to Expect

Web Operations, Publishing, & Site Governance

Oversee the day to day maintenance, content updates, and publishing activities across all public-facing websites.
Establish efficient web-publishing workflows, manage Content Management System (CMS) platforms roadmap and deliverables in collaboration with Technology teams, ensure site reliability, and enforce digital brand guidelines and regulatory compliance across all web assets.

Paid B2B Acquisition Strategy & Campaign Execution

Design, execute, and scale comprehensive B2B paid digital acquisition programs, performance media campaigns, and lead generation strategies.
Oversee the planning, testing, and optimization of paid search (SEM), paid social, display, and programmatic advertising to capture high-value broker and customer/account segments and maximize growth

Web Experience & Conversion Rate Optimization

Build the strategic roadmap for our public-facing web properties, focusing on user experience (UX) optimization, conversion rate optimization (CRO), and personalization.
Implement continuous testing frameworks to systematically remove friction from the web experience and paid traffic landing pages.

Team Leadership & Enablement

Lead, coach, and inspire a direct report with the strategic intention to build and scale a high-performing team of digital specialists as the function grows

Agency, Vendor & Budget Management

Manage external agencies and paid media vendors where applicable to ensure maximum efficiency and performance.
Oversee the digital growth budget, dynamically reallocating capital based on channel performance and ROI metrics.

What you Bring

University or college degree Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Years Experience 8 to 10 years of progressive experience in digital marketing and web operations, with at least 4 years specifically dedicated to managing CMS platforms, web publishing workflows, paid media, or conversion rate optimization (CRO).
Web Operations Mastery: Extensive hands-on experience maintaining, updating, and publishing content on enterprise websites. Deep proficiency with Content Management Systems (CMS) and web production workflows. Hands-on experience with Adobe Experience Manager is an asset
Technical Web & UX Acumen: Solid understanding of modern web technologies, HTML/CSS basics, UX design principles, web governance, and conversion optimization tools (A:B testing platforms).
B2B Paid Acquisition & Marketing Product Ownership: Deep hands-on proficiency with B2B paid media platforms (specifically LinkedIn Campaign Manager and Google Ads) and lead generation tactics. Strong ability to partner closely with internal Technology Solutions and web development teams, translating business goals into clear, structured technical and functional requirements for website updates, integrations, and configuration.
Capability Building & Strategic Leadership: Proven success in shaping, establishing, and scaling a digital experience and growth capability from the ground up. Demonstrated ability to prove the strategic value of digital initiatives, drive operational enablement, and lead and coach a developing function.
Data-Driven Insights: Strong analytical skills with hands-on proficiency in Web Analytics (Google Analytics 4) to track web traffic, user behavior, publishing impact, and paid campaign performance.
Stakeholder Collaboration: Outstanding relationship-building skills with a track record of collaborating across sales, underwriting, Technology/development, and external agencies to align complex digital roadmaps.

Salary Range: $106,500 - $156,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” - they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles
Company share ownership program
Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributions
Paid volunteer days and company matching on charitable donations
Educational resources, tuition assistance, and paid time off to study for exams
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
Wellness and recognition programs
Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Apply About employer

More about this job

Responsibilities

Oversee public-facing websites, publishing operations, CMS roadmaps, site governance, and paid B2B acquisition campaigns to grow the business and maintain digital brand integrity. Lead web experience and conversion optimization, manage the growth budget and external vendors, and coach a developing digital team.

Requirements

Requires a bachelor's degree in marketing, business administration, computer science, or a related field, plus 8–10 years of progressive digital marketing and web operations experience, including at least 4 years in relevant areas such as CMS management, web publishing, paid media, or CRO. Candidates should bring hands-on CMS and paid media expertise, web and UX knowledge, analytics skills, and demonstrated capability in strategic leadership and cross-functional collaboration.

Skills

Web Operations
Content Management Systems
Web Publishing
Paid Media
B2B Acquisition
Conversion Rate Optimization
User Experience Optimization
Digital Marketing
Campaign Management
Google Ads
LinkedIn Campaign Manager
Google Analytics 4
Web Analytics
A/B Testing
Team Leadership
Budget Management

Benefits

Hybrid Work Schedule
Company Share Ownership Program
Incentive Program
Pension and Savings Programs
Company-Matched RRSP Contributions
Paid Volunteer Days
Charitable Donation Matching
Educational Resources
Tuition Assistance
Paid Exam Study Leave
Employee Groups
Gender Affirmation Surgery Support
Access to BIPOC Counsellors
Working Parent Programs
Wellness Programs
Recognition Programs
Product and Service Discounts

Visa sponsorship

Not detected in the job text

Keywords

Content Management System
Adobe Experience Manager
HTML
CSS
LinkedIn Campaign Manager
Google Ads
Google Analytics 4
Paid Search
Search Engine Marketing
Paid Social
Display Advertising
Programmatic Advertising
Lead Generation
Conversion Rate Optimization
A/B Testing
User Experience
Web Governance
Web Publishing Workflows
Website Maintenance
Digital Brand Guidelines
Regulatory Compliance
Performance Media
Personalization
Web Analytics
Campaign Optimization
Digital Marketing
B2B Acquisition
Agency Management
Budget Management
Insurance

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