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Added 13 mins ago
DM
IP Growth & Monetization Strategist
Dulcedo Management
Toronto, ON · Montreal, QC
- Full-time
…prioritize, and owning the results. You’ll set the strategy and our Senior Project Manager will coordinate execution with our teams and partners, so your ideas have a clear path to…
Added 13 mins ago
A
Manager, Global Strategic Partnerships
Ataccama
Toronto, ON
- Full-time
This is a senior, high-visibility role working directly with Ataccama's executive team and our partners' global leadership. If you have built global alliances that went far beyond a…
Added 13 mins ago
M
Assistant Manager, Business Support – Canada Contact Centre, Bank & Affinity
Manulife
Halifax, NS · Waterloo, ON · Montreal, QC
- Full-time
…analytical and leadership capabilities, and gain exposure to senior leaders and partners across Operations. You will turn operational data, global analytics and customer feedback into clear…
Added 13 mins ago
B
Senior Projects Manager, Major Projects
BGIS
Vancouver, BC
- Full-time
The Senior Project Manager, Major Projects plans and oversees the end-to-end delivery of assigned projects and ensures delivery within scope, budget and requirements. At this level, the…
Added 28 mins ago
L
Senior Financial Service Representative - Office 1547
LendDirect
Brampton, ON
- Full-time
…to being a Shift Lead. I trained diligently with my Branch Manager and Assistant Manager for two more years until my District Manager approached me with the opportunity to move into a BM…
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission Lines)
Valard Construction
Sudbury, ON
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in Ontario.
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission Lines)
Valard Construction
Sault Ste. Marie, ON
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in Ontario.
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission)
Valard Construction
Kitimat, BC
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in British Columbia.
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission)
Valard Construction
Fort St. John, BC
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in British Columbia.
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission Lines)
Valard Construction
Sault Ste. Marie, ON
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in Ontario.
Added 28 mins ago
MH
Manager or Senior Manager, Tax (Private & International)
McGovern Hurley LLP
Toronto, ON
- Full-time
As McGovern Hurley’s next Senior Tax Associate on the Private & International Tax team, you’ll take your expertise beyond compliance into strategic advisory, supporting complex engagements…
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission)
Valard Construction
Fort St. John, BC
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in British Columbia.
Added 28 mins ago
BT
Senior Audit and Assurance Accountant
Baker Tilly Canada
Peterborough, ON
- Full-time
We are looking for a Senior Accountant to join our team - a role where your expertise will drive meaningful outcomes and your ambition will help shape what comes next. Here, you’ll…
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission Lines)
Valard Construction
Sudbury, ON
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in Ontario.
Added 28 mins ago
VC
Project Manager / Senior Project Manager (Transmission)
Valard Construction
Kitimat, BC
- Full-time
Our Transmission group is currently looking to add a Project Manager / Senior Project Manager to our growing team to support large Transmission Line projects in British Columbia.
Added 28 mins ago
TU
Development Coordinator, Gift & Estate Planning
The University of British Columbia
Vancouver, BC
- $6,143.67 to $8,830.25 CAD / month
- Full-time
Reports to: One of: Associate Director, Manager, Director, Senior Director/Assistant Dean, or Executive Director of Development.
Added 43 mins ago
AF
Senior Financial Service Representative - Office 1547
Attain Finance
Brampton, ON
- Full-time
…to being a Shift Lead. I trained diligently with my Branch Manager and Assistant Manager for two more years until my District Manager approached me with the opportunity to move into a BM…
Added 43 mins ago
C
Senior Municipal Project Manager
CIMA+
Bowmanville, ON
- $128,160 to $176,220 CAD / year
- Full-time
We are looking for a Senior Municipal Project Manager to support our growing municipal and transportation practice in the GTA, including municipal road and intersection design, storm…
Added 43 mins ago
CR
Part-Time Cook (7 AM to 2 PM)
COGIR Real Estate
Orleans, ON
- Part-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 43 mins ago
MH
Manager or Senior Manager, Tax (Public Company)
McGovern Hurley LLP
Toronto, ON
- Full-time
As McGovern Hurley’s next Tax Manager or Senior Tax Manager, you’ll help shape our growing Public Company Tax practice by leading complex compliance engagements from start to finish and…
Added 43 mins ago
DO
Executive Director Science and Innovation
Department of Energy and Economic Diversification
Perth South, ON
- Full-time
Tenure: This is a fixed term Senior Executive Service (SES) appointment for a term of up to five (5) years.
Added 43 mins ago
UT
U-Accelerate : Développeur(euse) de logiciels, nouveau(elle) diplômé(e) // U-Accelerate: Software Developer, New Grad
Unity Technologies
Montreal, QC · CAN-Montreal
- Full-time
Added 43 mins ago
Community Relations Director
Amica Senior Lifestyles
Pickering, ON
Established in 1996, Amica Senior Lifestyles operates over 30 senior living residences in British Columbia and Ontario, while continuing to grow in select markets. We offer Independent…
Added 44 mins ago
A
Manager, Global Strategic Partnerships
Ataccama
Toronto, ON
- Full-time
This is a senior, high-visibility role working directly with Ataccama's executive team and our partners' global leadership. If you have built global alliances that went far beyond a…
Added 44 mins ago
OI
Bilingual Adjudicator / Case Manager
OXARO Inc.
Ottawa, ON
- Full-time
OXARO is looking for a Senior Case Manager for one of our programs. This position requires prior case management experience, working knowledge of claims management principles, and…

Definity Insurance Company

Senior Manager, Digital Experience and Growth

Toronto, ON, Canada

Salary Range: $106,500 - $156,500 · Full-time

Apply About employer

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Job details

Pay: Salary Range: $106,500 - $156,500
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

The Opportunity

Reporting to the AVP, Digital Marketing & Operations, this leadership role is responsible for overseeing our public web properties and paid acquisition channels. You will lead web publishing operations, website maintenance, conversion rate optimization (CRO), and high-performance paid media to accelerate business growth, maintain digital brand integrity, and deliver seamless broker and customer journeys across our digital footprint.

What to Expect

Web Operations, Publishing, & Site Governance

Oversee the day to day maintenance, content updates, and publishing activities across all public-facing websites.
Establish efficient web-publishing workflows, manage Content Management System (CMS) platforms roadmap and deliverables in collaboration with Technology teams, ensure site reliability, and enforce digital brand guidelines and regulatory compliance across all web assets.

Paid B2B Acquisition Strategy & Campaign Execution

Design, execute, and scale comprehensive B2B paid digital acquisition programs, performance media campaigns, and lead generation strategies.
Oversee the planning, testing, and optimization of paid search (SEM), paid social, display, and programmatic advertising to capture high-value broker and customer/account segments and maximize growth

Web Experience & Conversion Rate Optimization

Build the strategic roadmap for our public-facing web properties, focusing on user experience (UX) optimization, conversion rate optimization (CRO), and personalization.
Implement continuous testing frameworks to systematically remove friction from the web experience and paid traffic landing pages.

Team Leadership & Enablement

Lead, coach, and inspire a direct report with the strategic intention to build and scale a high-performing team of digital specialists as the function grows

Agency, Vendor & Budget Management

Manage external agencies and paid media vendors where applicable to ensure maximum efficiency and performance.
Oversee the digital growth budget, dynamically reallocating capital based on channel performance and ROI metrics.

What you Bring

University or college degree Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Years Experience 8 to 10 years of progressive experience in digital marketing and web operations, with at least 4 years specifically dedicated to managing CMS platforms, web publishing workflows, paid media, or conversion rate optimization (CRO).
Web Operations Mastery: Extensive hands-on experience maintaining, updating, and publishing content on enterprise websites. Deep proficiency with Content Management Systems (CMS) and web production workflows. Hands-on experience with Adobe Experience Manager is an asset
Technical Web & UX Acumen: Solid understanding of modern web technologies, HTML/CSS basics, UX design principles, web governance, and conversion optimization tools (A:B testing platforms).
B2B Paid Acquisition & Marketing Product Ownership: Deep hands-on proficiency with B2B paid media platforms (specifically LinkedIn Campaign Manager and Google Ads) and lead generation tactics. Strong ability to partner closely with internal Technology Solutions and web development teams, translating business goals into clear, structured technical and functional requirements for website updates, integrations, and configuration.
Capability Building & Strategic Leadership: Proven success in shaping, establishing, and scaling a digital experience and growth capability from the ground up. Demonstrated ability to prove the strategic value of digital initiatives, drive operational enablement, and lead and coach a developing function.
Data-Driven Insights: Strong analytical skills with hands-on proficiency in Web Analytics (Google Analytics 4) to track web traffic, user behavior, publishing impact, and paid campaign performance.
Stakeholder Collaboration: Outstanding relationship-building skills with a track record of collaborating across sales, underwriting, Technology/development, and external agencies to align complex digital roadmaps.

Salary Range: $106,500 - $156,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” - they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles
Company share ownership program
Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributions
Paid volunteer days and company matching on charitable donations
Educational resources, tuition assistance, and paid time off to study for exams
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
Wellness and recognition programs
Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Apply About employer

More about this job

Responsibilities

Oversee public-facing websites, publishing operations, CMS roadmaps, site governance, and paid B2B acquisition campaigns to grow the business and maintain digital brand integrity. Lead web experience and conversion optimization, manage the growth budget and external vendors, and coach a developing digital team.

Requirements

Requires a bachelor's degree in marketing, business administration, computer science, or a related field, plus 8–10 years of progressive digital marketing and web operations experience, including at least 4 years in relevant areas such as CMS management, web publishing, paid media, or CRO. Candidates should bring hands-on CMS and paid media expertise, web and UX knowledge, analytics skills, and demonstrated capability in strategic leadership and cross-functional collaboration.

Skills

Web Operations
Content Management Systems
Web Publishing
Paid Media
B2B Acquisition
Conversion Rate Optimization
User Experience Optimization
Digital Marketing
Campaign Management
Google Ads
LinkedIn Campaign Manager
Google Analytics 4
Web Analytics
A/B Testing
Team Leadership
Budget Management

Benefits

Hybrid Work Schedule
Company Share Ownership Program
Incentive Program
Pension and Savings Programs
Company-Matched RRSP Contributions
Paid Volunteer Days
Charitable Donation Matching
Educational Resources
Tuition Assistance
Paid Exam Study Leave
Employee Groups
Gender Affirmation Surgery Support
Access to BIPOC Counsellors
Working Parent Programs
Wellness Programs
Recognition Programs
Product and Service Discounts

Visa sponsorship

Not detected in the job text

Keywords

Content Management System
Adobe Experience Manager
HTML
CSS
LinkedIn Campaign Manager
Google Ads
Google Analytics 4
Paid Search
Search Engine Marketing
Paid Social
Display Advertising
Programmatic Advertising
Lead Generation
Conversion Rate Optimization
A/B Testing
User Experience
Web Governance
Web Publishing Workflows
Website Maintenance
Digital Brand Guidelines
Regulatory Compliance
Performance Media
Personalization
Web Analytics
Campaign Optimization
Digital Marketing
B2B Acquisition
Agency Management
Budget Management
Insurance

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