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Added 2 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Support key strategic initiatives and transformation programs
Added 3 hours ago
NB
Senior Treasury Manager, Creative Media & Technology
National Bank of Canada
Vancouver, BC
- Full-time
…innovative companies at every stage of their growth journey. As a Senior Treasury Manager within Commercial Banking, you will play a strategic role in helping organizations operating in the…
Added 3 hours ago
BT
Senior Manager, Indirect Tax
Baker Tilly Canada
Vancouver, BC
- Full-time
We are seeking a Senior Manager or Director, Indirect Tax to join our growing Tax practice in Toronto or Vancouver. This is a leadership role focused on indirect tax advisory, compliance,…
Added 4 hours ago
Sr Regional Health & Safety Manager
Amrize
Mississauga, ON
The Senior Regional Manager Health & Safety (H&S) continuously monitors and improves H&S performance through communication, implementation of corrective actions for identified risks and…
Added 8 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Support key strategic initiatives and transformation programs
Added 10 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Communications and Public Affairs, the Communications Assistant plays a key role in executing on a number of communications tactics for both sites of the Brant…
Added 12 hours ago
S
Manager, Regional Business Management and Planning (English/Spanish) - International Banking
Scotiabank
Toronto, ON
- Full-time
The Manager, Regional Business Management and Planning supports the execution of International Commercial Banking’s planning and performance management activities across the region. The…
Added 12 hours ago
BC
Head of Operations
BIOAGRINEC CONSULTING & RECRUTEMENT
Canada
- Full-time
We are seeking an experienced, strategic, and results-driven Head of Operations to lead and oversee the organization’s operational functions. This role is responsible for developing…
Added 14 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Support key strategic initiatives and transformation programs
Added 16 hours ago
BC
Head of Operations
BIOAGRINEC CONSULTING & RECRUTEMENT
Canada
- Full-time
We are seeking an experienced, strategic, and results-driven Head of Operations to lead and oversee the organization’s operational functions. This role is responsible for developing…
Added 18 hours ago
NB
Senior Advisor, Program Governance
National Bank of Canada
Montreal, QC
- Full-time
A career as a Senior Advisor, Program Governance and Project Portfolio Management, within Pillar 5 of the Momentum 2030 strategic plan means contributing to the integrated management of a…
Added 20 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Support key strategic initiatives and transformation programs
Added 22 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Communications and Public Affairs, the Communications Assistant plays a key role in executing on a number of communications tactics for both sites of the Brant…
Added 1 day ago
A
Senior Manager, Business Human Resources - Allergan Aesthetics (18 month contract)
AbbVie
Markham, ON
- $134,000 to $184,000 CAD / year
- Contract
Senior Manager Business Human Resources (BHR) serves as a trusted partner to the business, helping to shape our culture, supporting our business strategies, and delivering the talent and…
Added 1 day ago
BH
Senior Manager, Pharmacy Operations
Bayshore HealthCare
Markham, ON
- Full-time
Reporting to the Director of Pharmacy Operations, the Senior Manager, Pharmacy Operations will serve as the on-site Designated Manager under the Ontario College of Pharmacists (OCP). This…
Added 1 day ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Support key strategic initiatives and transformation programs
Added 1 day ago
TH
Program Manager, Indigenous Health
The Hospital for Sick Children
Toronto, ON
- Full-time
The Indigenous Health Program Manager provides strategic and operational leadership for SickKids' Indigenous Health Program, a core direction of the Health Equity and Inclusion Strategy.…
Added 1 day ago
NA
Security & Technology Services Manager
New Age Group
Concord, ON
- Full-time
The Security & Technology Services Manager is the senior technical leader responsible for the development, delivery, support, programming, integration, cybersecurity, managed technology…
Added 1 day ago
BL
Client Relations & Marketing Coordinator
BC Legal Management Association
Vancouver, BC · Greater Vancouver Metropolitan Area
- Other
…department in the Vancouver office. This position will report to the Senior Manager, Client Relations and Business…
Added 1 day ago
Manager, Enterprise
BrainStation
Toronto, ON
As a Manager, Enterprise, you will lead engagements with global organizations as they transform for the AI era. Our clients are leaders in their industries, operating across markets…
Added 1 day ago
Program Manager
Konrad
Toronto, ON
This role is part of our Digital team, where your internal title will be Senior Specialist, Digital; working primarily in a strategic leadership capacity across client engagements. As a…
Added 1 day ago
J
Senior Manager, Credit Risk
Jobber
Remote, Canada
- Full-time
- Remote
Then Jobber might be the place for you. We're looking for a Senior Manager, Credit Risk to join our Fintech department.
Added 1 day ago
CO
Supervisor of Cultural Services
City of Niagara Falls
Niagara Falls, ON
- Full-time
Senior Manager of Cultural Services and Development
Added 1 day ago
IG
Product Manager
Insight Global
Vancouver, BC
- $65 to $72 CAD / hour
- Contract
This Product Manager will focus on Omni Fulfillment and Delivery Experiences, with ownership spanning OMS, sourcing, Estimated Delivery Date, and fulfillment execution. The ideal candidate…
Added 1 day ago
A
Senior Compensation Partner, Sales & Marketing
Autodesk
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
The Senior Compensation Business Partner, Sales & Marketing is the trusted compensation advisor to Autodesk's Sales organization within the COO, covering both commissioned and…

Definity Insurance Company

Senior Manager, Digital Experience and Growth

Toronto, ON, Canada

Salary Range: $106,500 - $156,500 · Full-time

Apply About employer

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Job details

Pay: Salary Range: $106,500 - $156,500
Job type: Full-time
Posting language: English
Posted: Nov 2, 2026

Original job description

The Opportunity

Reporting to the AVP, Digital Marketing & Operations, this leadership role is responsible for overseeing our public web properties and paid acquisition channels. You will lead web publishing operations, website maintenance, conversion rate optimization (CRO), and high-performance paid media to accelerate business growth, maintain digital brand integrity, and deliver seamless broker and customer journeys across our digital footprint.

What to Expect

Web Operations, Publishing, & Site Governance

Oversee the day to day maintenance, content updates, and publishing activities across all public-facing websites.
Establish efficient web-publishing workflows, manage Content Management System (CMS) platforms roadmap and deliverables in collaboration with Technology teams, ensure site reliability, and enforce digital brand guidelines and regulatory compliance across all web assets.

Paid B2B Acquisition Strategy & Campaign Execution

Design, execute, and scale comprehensive B2B paid digital acquisition programs, performance media campaigns, and lead generation strategies.
Oversee the planning, testing, and optimization of paid search (SEM), paid social, display, and programmatic advertising to capture high-value broker and customer/account segments and maximize growth

Web Experience & Conversion Rate Optimization

Build the strategic roadmap for our public-facing web properties, focusing on user experience (UX) optimization, conversion rate optimization (CRO), and personalization.
Implement continuous testing frameworks to systematically remove friction from the web experience and paid traffic landing pages.

Team Leadership & Enablement

Lead, coach, and inspire a direct report with the strategic intention to build and scale a high-performing team of digital specialists as the function grows

Agency, Vendor & Budget Management

Manage external agencies and paid media vendors where applicable to ensure maximum efficiency and performance.
Oversee the digital growth budget, dynamically reallocating capital based on channel performance and ROI metrics.

What you Bring

University or college degree Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Years Experience 8 to 10 years of progressive experience in digital marketing and web operations, with at least 4 years specifically dedicated to managing CMS platforms, web publishing workflows, paid media, or conversion rate optimization (CRO).
Web Operations Mastery: Extensive hands-on experience maintaining, updating, and publishing content on enterprise websites. Deep proficiency with Content Management Systems (CMS) and web production workflows. Hands-on experience with Adobe Experience Manager is an asset
Technical Web & UX Acumen: Solid understanding of modern web technologies, HTML/CSS basics, UX design principles, web governance, and conversion optimization tools (A:B testing platforms).
B2B Paid Acquisition & Marketing Product Ownership: Deep hands-on proficiency with B2B paid media platforms (specifically LinkedIn Campaign Manager and Google Ads) and lead generation tactics. Strong ability to partner closely with internal Technology Solutions and web development teams, translating business goals into clear, structured technical and functional requirements for website updates, integrations, and configuration.
Capability Building & Strategic Leadership: Proven success in shaping, establishing, and scaling a digital experience and growth capability from the ground up. Demonstrated ability to prove the strategic value of digital initiatives, drive operational enablement, and lead and coach a developing function.
Data-Driven Insights: Strong analytical skills with hands-on proficiency in Web Analytics (Google Analytics 4) to track web traffic, user behavior, publishing impact, and paid campaign performance.
Stakeholder Collaboration: Outstanding relationship-building skills with a track record of collaborating across sales, underwriting, Technology/development, and external agencies to align complex digital roadmaps.

Salary Range: $106,500 - $156,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” - they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles
Company share ownership program
Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributions
Paid volunteer days and company matching on charitable donations
Educational resources, tuition assistance, and paid time off to study for exams
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
Wellness and recognition programs
Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Apply About employer

More about this job

Responsibilities

Oversee public-facing websites, publishing operations, CMS roadmaps, site governance, and paid B2B acquisition campaigns to grow the business and maintain digital brand integrity. Lead web experience and conversion optimization, manage the growth budget and external vendors, and coach a developing digital team.

Requirements

Requires a bachelor's degree in marketing, business administration, computer science, or a related field, plus 8–10 years of progressive digital marketing and web operations experience, including at least 4 years in relevant areas such as CMS management, web publishing, paid media, or CRO. Candidates should bring hands-on CMS and paid media expertise, web and UX knowledge, analytics skills, and demonstrated capability in strategic leadership and cross-functional collaboration.

Skills

Web Operations
Content Management Systems
Web Publishing
Paid Media
B2B Acquisition
Conversion Rate Optimization
User Experience Optimization
Digital Marketing
Campaign Management
Google Ads
LinkedIn Campaign Manager
Google Analytics 4
Web Analytics
A/B Testing
Team Leadership
Budget Management

Benefits

Hybrid Work Schedule
Company Share Ownership Program
Incentive Program
Pension and Savings Programs
Company-Matched RRSP Contributions
Paid Volunteer Days
Charitable Donation Matching
Educational Resources
Tuition Assistance
Paid Exam Study Leave
Employee Groups
Gender Affirmation Surgery Support
Access to BIPOC Counsellors
Working Parent Programs
Wellness Programs
Recognition Programs
Product and Service Discounts

Visa sponsorship

Not detected in the job text

Keywords

Content Management System
Adobe Experience Manager
HTML
CSS
LinkedIn Campaign Manager
Google Ads
Google Analytics 4
Paid Search
Search Engine Marketing
Paid Social
Display Advertising
Programmatic Advertising
Lead Generation
Conversion Rate Optimization
A/B Testing
User Experience
Web Governance
Web Publishing Workflows
Website Maintenance
Digital Brand Guidelines
Regulatory Compliance
Performance Media
Personalization
Web Analytics
Campaign Optimization
Digital Marketing
B2B Acquisition
Agency Management
Budget Management
Insurance

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