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Added 9 mins ago
MM
Interim Branch Manager (12 month contract)
Money Mart
Toronto, ON
- Temporary
…customers across a network of over 400 retail locations and growing digital channels. Our products and services include personal lending, payday loans, installment loans, cheque and check…
Added 9 mins ago
AS
AWS Cloud Architect
Ardent SoftSol Inc.
Mississauga, ON
- $50 to $55 CAD / hour
- Contract
Establish developer portal and API onboarding processes.
Added 9 mins ago
JG
AWS / API lead and Architect
J&M Group
Mississauga, ON
- Contract
Establish developer portal and API onboarding processes.
Added 9 mins ago
IG
Brand Marketing Specialist
Insight Global
Brampton, ON
- $22 to $24 CAD / hour
- Contract
Brand communications, creative & media strategy (traditional and digital media)
Added 9 mins ago
RC
Sales Specialist
Randstad Canada
Burlington, ON
- Full-time
…long-term partnerships while leveraging Randstad's advanced digital platforms to deliver unparalleled workforce…
Added 9 mins ago
Q
Business Development Manager/Field Sales - (Parcel Lockers) - Vancouver, BC, Canada
Quadient
Vancouver, BC
- $80,000 to $108,196 CAD / year
- Full-time
At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation…
Added 9 mins ago
KR
SDET/Automation – Mobility (IOS Applications)
KTek Resourcing
Vancouver, BC
- Contract
About this team: This role is in Digital Engineering and Delivery team. This team is responsible for engineering and deploying Engineering solutions for our stores to enhance customer…
Added 9 mins ago
Software Data Developer II
Brightstar Lottery
Dieppe, NB
We are seeking a Software Data Developer II to join our team. In this role, you will support Brightstar Lottery's data conversion, migration, and transformation initiatives by designing,…
Added 9 mins ago
Stock Keyholder, FT
Under Armour
Ottawa, ON
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing,…
Added 25 mins ago
MD
Business Support Specialist - State Prog Admin Intermediate
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Coordinating and supporting communications by drafting messages, managing the team newsletter, maintaining digital content, and ensuring materials meet accessibility standards.
Added 25 mins ago
AO
Educational Projects & Systems Manager
Autism Ontario
Toronto, ON
- Full-time
Manage content development staff to ensure rich educational content in e-learning, video, digital, and pdf formats.
Added 39 mins ago
S
Manager, Sales Enablement
SysAid
Toronto, ON
- Full-time
…experiencing rapid growth as businesses worldwide accelerate their digital transformation and adopt new technologies and workstyles. SysAid has been recognized in the Gartner Magic Quadrant…
Added 39 mins ago
XI
Senior Engineering Manager
Xplore Inc.
Markham, ON
- Full-time
We are looking for an experienced Senior Engineering Manager to lead and grow a team of software developers as we embark on a company-wide transformation. This is your chance to use…
Added 39 mins ago
L
7818 - Assistant Store Manager FT
Lids
Vaughan, ON
- $20 to $21.5 USD / hour
- Full-time
…results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and…
Added 39 mins ago
IG
Product Owner
Insight Global
Longueuil, QC
- $30 to $45 CAD / hour
- Contract
We are looking for Product Owners / Business Analysts at both Intermediate and Senior levels to join a team supporting digital products and business applications at an aerospace client of…
Added 39 mins ago
Administrative Assistant, SASS
Cape Breton University
Sydney Indian Reserve No. 28A, NS · Sydney, NS
Reporting to the Dean, collaborate with the administrative team of SASS to support a range of academic policies, procedures, services, and events. The administrative team of SASS includes…
Added 55 mins ago
R
Banking Advisor
RBC
Quebec, QC
- Full-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
Added 1 hour ago
TS
Electrical Foreman
TalentSphere Staffing Solutions
Vancouver, BC
- Full-time
…reliable, high-quality workmanship and fair practices. All field team members hold Red Seal qualifications, and the organization maintains strong industry credentials focused on compliance,…
Added 1 hour ago
D
Marketing & Content Coordinator
Dodiee
Montreal, QC
- Full-time
team, the coordinator ensures brand consistency and seamless execution across all
Added 1 hour ago
S
Data Scientist
SymphonyAI
Toronto, ON
- Full-time
We are committed to building a diverse and inclusive team and encourage candidates from all backgrounds to apply
Added 1 hour ago
TS
Electrical Project Manager
TalentSphere Staffing Solutions
Vancouver, BC
- Full-time
…Competitive benefits include training, mentorship, supportive team environment, and focus on work-life balance with in-town projects. About the…
Added 1 hour ago
M
Customer Assistant - Replenishment
Morrisons
Markham, ON
- Full-time
We're looking for friendly, reliable people to join our team, working across the store to serve our customers. You'll work in a fast-paced, structured environment with clear routines and…
Added 1 hour ago
PH
Manager, 3D Printing & Clinical Engineering
Provincial Health Services Authority
Vancouver, BC
- Full-time
Reporting to the Director, Motion Lab & Clinical Technology, this role is accountable for leading a multidisciplinary team of engineers, rehabilitation technologists, and technical…
Added 1 hour ago
Security Developer, Anti-Abuse
Google
Waterloo, ON
As a key member of our team, you will be instrumental in building resilient, industry-leading defenses against the scale and sophistication of automated and distributed spam attacks…
Added 1 hour ago
CH
Director - Communications
Covenant Health Canada
AB · Edmonton, AB
- Full-time
…opportunity for a Director in Communications to lead a talented team and shape communications that advance our mission and strategic priorities. At Covenant, communications is about more…

Definity Insurance Company

Sr Specialist, Digital Content (Contract 18 Months)

Waterloo, ON, Canada

Salary Range: $73,500 - $123,500 · Full-time

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Job details

Pay: Salary Range: $73,500 - $123,500
Job type: Full-time
Experience: A minimum of 5 years of progressive, professional experience in a writing, content writing, or content marketing role
Posting language: English
Posted: Oct 26, 2026

Original job description

The Opportunity

Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.

Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Content Marketing will play an instrumental role in our team’s mission to drive brand awareness for Definity Insurance through content development for our digital channels. The successful candidate will work closely with Content Marketing and SEO/AEO Strategy and will collaborate with our Web Experience, Design, Communication, Social Media, and PR team members.

What to Expect

Write high-quality content for digital properties, including blog posts, website page content, infographics, white papers, thought leadership, social media, video
Conceptualize, research, and create compelling content that educates and inspires our audiences to take action and is written strategically for search and AI engines
Work with colleagues across our Marketing & Communication team and internal subject matter experts to produce accurate, relevant copy
Identify and repurpose high-value content to target different audiences and mediums, make recommendations on channels and assets that will deliver the most impact
Edit content from internal and external contributors, ensuring our tone and the quality of our content meet corporate brand standards
Review available data/reports related to our content and adapt and optimize

What you bring

Strong writing, editing, and communication skills for a variety of content types, such as web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, thought leadership articles, and brochures
University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
A minimum of 5 years of progressive, professional experience in a writing, content writing, or content marketing role
Strong organization and problem-solving skills
Experience in developing content for large-scale, integrated campaigns
Proven ability to develop content through deep consumer understanding and strong data analysis
Experience optimizing content for web and mobile properties
Experience with SEO, GEO, AEO
Experience writing for and marketing to both B2B and B2C audiences is an asset
Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication
Agency experience is an asset

Salary Range: $73,500 - $123,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” - they’re essential to our success.

What’s in it for you?

Hybrid work schedule for most roles
Company share ownership program
Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributions
Paid volunteer days and company matching on charitable donations
Educational resources, tuition assistance, and paid time off to study for exams
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
Wellness and recognition programs
Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

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More about this job

Responsibilities

The Sr. Specialist will develop high-quality digital content across various channels to drive brand awareness and engagement for Definity Insurance. They will collaborate with cross-functional teams to optimize content for search and AI engines while ensuring brand standards are met.

Requirements

Candidates must have a university degree or college diploma and at least 5 years of professional experience in content writing or marketing. Strong skills in SEO, data analysis, and content strategy are required to succeed in this role.

Skills

Content marketing
Copywriting
SEO
AEO
Digital content strategy
Data analysis
Communication skills
Editing
Project management
Problem-solving
B2B marketing
B2C marketing
Campaign development
Influencing
Research

Benefits

Hybrid work schedule
Company share ownership program
Incentive program
Pension and savings programs
Company-matched RRSP contributions
Paid volunteer days
Charitable donation matching
Educational resources
Tuition assistance
Paid time off to study
Wellness and recognition programs
Discounts on products and services

Visa sponsorship

Not detected in the job text

Keywords

Digital Content
Content Marketing
SEO
AEO
GEO
Copywriting
Marketing
Insurance
B2B
B2C
Brand Awareness
Data Analysis
Web Experience
Social Media
Public Relations
Content Strategy
Digital Channels
Thought Leadership
White Papers
Infographics
Integrated Campaigns
Communication
Editing
Hybrid Work
Definity Insurance

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