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Added 3 mins ago
WC
Expression of Interest - 1.0 FTE - RECE (Registered Early Childhood Educator) at St. Teresa of Calcutta
Waterloo Catholic District School Board
Cambridge, ON
- Full-time
…Kindergarten program within a classroom setting and/or taking the lead in implementing age appropriate learning for groups of students as part of the Extended Day…
Added 3 mins ago
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Commercial HVAC Service Technician
Captiveaire - Region 114 Western PA
PE · Prince, PE
- Full-time
Leader in the industry for over 40 years with innovative technologies, unmatched service, competitive pricing, and rapid lead times.
Added 3 mins ago
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Technical Sales and Field Service Engineer
Captiveaire - Region 114 Western PA
Ottawa, ON
- Full-time
Two to three full days per week in the office working on bids, one to two days on job sites, and dedicate another day to developing the territory
Added 3 mins ago
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Technical Sales and Field Service Engineer
Captiveaire - Region 114 Western PA
Saskatoon, SK
- Full-time
Two to three full days per week in the office working on bids, one to two days on job sites, and dedicate another day to developing the territory
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Commercial HVAC Service Technician
Captiveaire - Region 114 Western PA
Montreal, QC
- Full-time
Leader in the industry for over 40 years with innovative technologies, unmatched service, competitive pricing, and rapid lead times.
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Roofing Technician - Temporary
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Richmond, BC
- Temporary
…School District strives to be “The Best Place to Learn and…
Added 3 mins ago
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Travel Trade & Marketing Manager, Western Canada
Mediawave
Vancouver, BC
- $55,000 to $65,000 CAD / year
- Full-time
Now we're opening our first chapter in Canada, and we're looking for the person who'll lead it on the ground.
Added 3 mins ago
UR
Residential Construction Site Supervisor
Ultimate Renovations
Calgary, AB
- Full-time
Positive Attitude: You lead by example, remain solution-focused, and help create a respectful and productive work environment.
Added 24 mins ago
PP
Certified Teacher
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Calgary, AB
- Full-time
…Multidisciplinary and Speech & Language Enhancement Programs. You will lead a classroom team of 10–12 Classroom Therapy Aides (CTAs) and work closely with therapists, families, and other…
Added 24 mins ago
WC
(CAN) Front End Team Lead
Wal-Mart Canada Corp
Peace River, AB
- Full-time
5. Review completed schedules with People Lead.
Added 24 mins ago
WC
(CAN) Leader d’équipe, marchandise générale
Wal-Mart Canada Corp
Shawinigan, QC
- Full-time
5. Review completed schedules with People Lead. 6. Assign Associates to support with coverage and availability tasks in all areas of the store.
Added 24 mins ago
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(CAN) Day Remodel Associate (Temp)
Wal-Mart Canada Corp
Hamilton, ON
- Full-time
A day remodel associate works with the Remodel Lead and Day Remodel Manager to establish standards in newly renovated departments. They complete modulars, assist customers, ensure…
Added 24 mins ago
Sous Chef
Royal Canadian Yacht Club
Toronto, ON
Must have 3–5 years of culinary experience required
Added 24 mins ago
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Full-Time Community Living Support Worker
Brampton Caledon Community Living Inc
Brampton, ON
- Full-time
Flexible schedule, involves rotating shifts of days and afternoons, including weekends · Hours of Work: Morning and evening shifts including every other weekend, up to 80 hours biweekly
Added 24 mins ago
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Part-Time Community Living Support Worker
Brampton Caledon Community Living Inc
Brampton, ON
- Part-time
…disability in partnership with their families and the community to lead enriched and meaningful lives. We are looking for caring, dynamic and responsive support workers who have experience…
Added 32 mins ago
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Lead EHS systems (PSM, EMS, SMSR, STW) and foster a culture of compliance and continuous improvement
Added 32 mins ago
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Sales Business Development
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…follow-up, appointment reminders, Google review requests, and lead-capture websites. We handle everything for the client. Software is included, and we connect it to the phones, inboxes,…
Added 32 mins ago
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Head of Sales & Commercial Operations - COMMISSION ONLY
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Senior Advisor Lancements & Support ETF
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A career as a Lead AI Developer within the Commercial and 1859 team at National Bank means acting as a specialist in the development of advanced technology solutions. In this role, you will…
Added 32 mins ago
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Project Manager – Workday Implementation / HR Transformation
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Toronto, ON
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Lead and manage Workday implementation, migration, transition, and enhancement projects.
Added 32 mins ago
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Strategy Associate - Global Client Policies
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- Full-time
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn…
Added 32 mins ago
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Senior IT Project Manager – Enterprise Platform Delivery | Ontario Public Service (OPS) | Toronto
Amyantek
Toronto, ON
- Contract
We are seeking an experienced Senior Project Manager to lead large-scale digital transformation and enterprise platform delivery initiatives. The role involves managing multiple…
Added 48 mins ago
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Retail Customer Service Coordinator Full Time Marshalls / HomeSense - The Boardwalk
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- Full-time
We’re looking for a Retail Store Coordinator to join our team in a welcoming environment. In this role, you’ll lead and inspire to deliver outstanding customer experiences. If you thrive in…
Added 55 mins ago
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Associate Product Manager
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Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

Full-time

Apply on workforcenow.adp.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About the Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

Apply on workforcenow.adp.com About employer

More about this job

Responsibilities

The Senior Paid Media Analyst at 123Dentist will manage paid media accounts across Google, Meta and new channels, optimize bidding and budgets, and test new programs. The role also builds AI-assisted workflows to automate audits, reporting and campaign build-outs.

Requirements

123Dentist needs candidates with four years managing Google Ads and three years across Meta and at least one other channel. Candidates must show AI-assisted automation with measurable gains, strong analytics and experiment-design skills, and a business or marketing degree or relevant experience.

Skills

Google Ads
Meta Ads
Meta Business Manager
Google Analytics
GA4
Google Tag Manager
Google Ads scripts
Google Ads Editor
Display & Video 360
The Trade Desk
YouTube
Connected TV
TikTok
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Python
Apps Script
Zapier
Make
LLM tools
Prompt design

Keywords

paid media
Google Ads
Meta Ads
paid social
programmatic display
DSP
YouTube
CTV
TikTok
search marketing
bid management
AI workflows
Google Ads scripts
Google Analytics
GA4
Google Tag Manager
HubSpot
CallRail
Asana
incrementality testing

Seniority

Senior

Licences and certifications

Google Ads certification
Meta Ads certification

Tools

Google Ads
Meta Ads
Google Analytics
Google Tag Manager
HubSpot
CallRail
Asana
Google Ads Editor
Looker Studio
BigQuery

Languages

English

Fields of study

Business
Marketing

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Work requirements

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