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Added 13 mins ago
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Senior Director, Global Real-World Evidence & Health Outcomes Research Lead, Specialty Medicines - Respiratory
GSK
Mississauga, ON
- Full-time
The role of Senior Director, Global Real-World Evidence & Health Outcomes Research (GRWE& HO) Lead, Respiratory, will provide strategic real-world evidence and health outcomes leadership…
Added 13 mins ago
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Sr. Project Manager
SearchLabs
Markham, ON
- Contract
Lead cross-functional, multi-team projects from discovery and planning through implementation, launch, and transition to operational support. Manage backlogs, delivery plans, budgets,…
Added 36 mins ago
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Manager, Planning and Project Controls, BC Health Workday
Sanya’k̓ula
BC · British Columbia, Canada
- Full-time
Reporting to the Director, Project Management Office, BC Health Workday, the Manager, Planning and Project Controls has direct responsibility for the provision, development and…
Added 36 mins ago
PH
Manager, Planning and Project Controls, BC Health Workday
Provincial Health Services Authority
BC · British Columbia, Canada
- Full-time
Reporting to the Director, Project Management Office, BC Health Workday, the Manager, Planning and Project Controls has direct responsibility for the provision, development and…
Added 1 hour ago
A
Digital PMO Lead
ABB
QC
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 1 hour ago
A
Space & Defense Systems (SDS) Manager – Business Execution & Engineering Operations
ABB
Québec, QC
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 1 hour ago
A
Senior Field Service Technician
ABB
Mississauga, ON
- $90,000 to $120,000 CAD / year
- Full-time
Leading Health, Safety, and Environment (HSE) activities at customer sites and reporting unsafe practices and incidents to ensure a safe working environment.
Added 1 hour ago
A
Regional Channel Representative - Smart Buildings & Smart Power
ABB
Saint-Laurent, QC
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 1 hour ago
A
Director, International Business Transformation & Strategy Execution (flexible location)
ABB
NL · AB · MB · ON · NS · BC · NB · Saint-Laurent, QC
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 1 hour ago
A
Order-to-Delivery Business Lead
ABB
AB · ON
- $119,000 to $190,400 CAD / year
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 1 hour ago
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Finance Manager, SG&A
Maple Leaf Foods Inc.
Mississauga, ON
- Full-time
- Hybrid
Lead SG&A budget and forecast development across corporate functions and cost centres
Added 1 hour ago
ML
Manager, Forecasting, Planning & Analysis - Prepared Foods
Maple Leaf Foods Inc.
Mississauga, ON
- Full-time
- Hybrid
…adherence to established methodologies, resolves planning and reporting issues, and coordinates planning, reporting and analytical delivery across Operations Finance Business Partners and…
Added 1 hour ago
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Sr. Manager, Enterprise Consolidation, Planning & SG&A
Maple Leaf Foods Inc.
Mississauga, ON
- Full-time
- Hybrid
…SG&A budgeting, forecasting, long-range planning, management reporting and analytical delivery. The role directs the Enterprise Consolidation & Planning and SG&A Managers, reviews and…
Added 2 hours ago
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Chief Sales & Marketing Officer
Fortive
Remote, Canada
- Full-time
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and…
Added 2 hours ago
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Principal Cloud Architect
Fortive
Remote, Canada
- Full-time
Lead assessment and execution of cloud migration and modernization initiatives, including legacy system re-platforming
Added 2 hours ago
F
HR & AI Systems Architect
Fortive
Remote, Canada
- Full-time
…for shaping and evolving Fortive’s HR technology ecosystem. Reporting to the Director of HR Technology (Engineering & Platform), this position sits at the intersection of HR systems,…
Added 2 hours ago
F
Senior Director of Product - Strategy and Growth
Fortive
Canada
- Full-time
- On-site
…growth activity and external technology relationships. You will lead the identification, evaluation, and execution of acquisition targets, technology partnerships, and strategic alliances…
Added 3 hours ago
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Project Manager (Mining)
JobsMedia.io
Montreal, QC
- Full-time
Our client, a recognized company in the mining sector, is looking for a Project Director to lead the planning, execution and delivery of large-scale mining projects, from the design phase…
Added 3 hours ago
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Director of Finance
Lopes Limited
Sudbury, ON
- Full-time
Forecasting and Performance: Lead forecasting and financial reporting, while coaching department leaders to manage spend, understand results, and take corrective action
Added 4 hours ago
AI
Telemarketer
All in One Marketing Pro
Abbotsford, BC
- Full-time
…include digital and growth marketing, social media marketing, lead generation, advertising, business consulting, and project management, supported by expertise in SEO, Google Ads, Meta Ads,…
Added 4 hours ago
GE
Assistant Controller
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
Reporting to the Chief Financial Officer, the Assistant Controller will play a key role in overseeing daily accounting operations, financial reporting, internal controls, and financial…
Added 5 hours ago
GC
Content Producer
Game Companies
Montreal, QC
- Full-time
Sprint Planning & Status Reporting: Own the sprint schedules for the character team. Maintain clear visibility on asset readiness metrics and escalate potential timeline risks to the Lead…
Added 5 hours ago
A
Field Service Technician
ABB
Coquitlam, BC
- Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 5 hours ago
GC
Responsable des Communications - Communication Manager
Game Companies
Montreal, QC
- Full-time
Reporting to the Regional Communications Director, the Communications Manager leads the implementation of Gameloft Montreal’s communications strategy and promotes the studio’s brand image…
Added 6 hours ago
T
Dynamics/Sharepoint Architect
TEKsystems
Toronto, ON
- $125 to $145 CAD / hour
- Contract
…Information Management System (CIMS) upgrade. The role will lead and validate the on-premises modernization of Microsoft Dynamics CRM and SharePoint, including related SQL Server, SSRS,…

Dentist

Senior Paid Media Analyst

Toronto, ON, Canada

Full-time

Apply on workforcenow.adp.com About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

Job Title: Senior Paid Media Analyst

Department: Digital Marketing

Reports To: Senior Director, Digital Marketing & Platforms

Location: Downtown Toronto, Ontario (4 Days Onsite)

Employment Type: Permanent Full-Time

About 123Dentist

At 123Dentist, we are one of Canada’s largest and fastest-growing dental support organizations, supporting more than 500 clinics and 10,000 team members across the country. Our Digital Marketing team plays a key role in attracting new patients to our clinics across the network.

About the Role

The Senior Paid Media Analyst is a cornerstone member of our Digital team, responsible for the paid media performance of our dental clinics, groups, and brands across Canada. Reporting to the Senior Director, Digital Marketing & Platforms, you will work with the Regional Marketing, Creative, and Analytics teams to plan and execute paid media across search, social, programmatic, and local channels for both 123 Corporate and Legacy clinics.

You will manage and optimize our core paid search program at scale while diversifying our media investment: evaluating, piloting, and scaling new channels such as paid social, programmatic display and video, and local paid programs, with every dollar measured against patient acquisition outcomes.

This role is AI-native by design. Beyond using AI for basic tasks like drafting ad copy, you will design, build, and share AI-assisted workflows, from account audits and anomaly detection to reporting and campaign build-outs, so the team can manage more accounts and channels with greater speed, accuracy, and consistency.

What You’ll Do

Create, maintain, and monitor the health of paid media accounts across Google, Meta, and new channels, and set standards for account structure, naming conventions, and tracking across the network
Conduct keyword, audience, and website research, and optimize targeting, bidding, and campaigns using bid management tools, automated bidding strategies, and data modeling
Make strategic campaign and budget allocation recommendations to maximize the effectiveness of existing campaigns
Lead the evaluation, business case, and onboarding of new paid media programs and vendors, including paid social, programmatic display, video, and connected TV
Design and run structured tests of local and hyper-local paid programs, with clear hypotheses and success criteria
Recommend media mix and budget allocation across channels, using incrementality testing and performance data to shift investment toward the highest-return programs
Design, build, and maintain AI-assisted workflows (e.g. LLM tools, agents, Google Ads scripts) that automate account audits, search term mining, budget pacing, reporting, and campaign build-outs across hundreds of accounts
Document and share workflows with the team, measure the time saved and quality gained, and keep human review and our data privacy, patient information, and responsible AI guidelines in place
Monitor campaign results and tie cross-channel performance to patient acquisition outcomes such as calls, bookings, and new patients
Collaborate with Regional Marketing, Creative, Analytics, and external agencies and media partners, and provide paid media input on clinic reports, budget planning, and forecasting

What You Bring

Degree in Business, Marketing, or relevant industry experience
4 years of experience managing Google Ads, including multi-account or multi-location portfolios
3 years of experience managing paid campaigns across Meta Ads and at least one additional channel, such as programmatic (DSP), YouTube/CTV, or TikTok
Demonstrated experience building AI-assisted workflows or automations (e.g. LLM tools, AI agents, Google Ads scripts, Zapier/Make, Apps Script, or Python) with measurable efficiency gains; candidates will be asked to present an example
Fluency with AI tools (e.g. Claude, ChatGPT, Gemini) well beyond content generation, including prompt design, building custom assistants or agents, and connecting AI to data sources
Google Ads and Meta Ads certifications
Strong analytics skills, including Google Analytics and data modeling, and the ability to explain complex data to non-technical audiences
A test-and-learn mindset, with experience designing experiments (A/B, geo-holdout, incrementality)
Experience with Google GA4, Google Ads, Google Tag Manager, Meta Business Manager, HubSpot (CRM), CallRail, and Asana (or equivalents), and with Google Workspace
Solid understanding of performance marketing and online customer acquisition for multi-location brick-and-mortar businesses
Strong communication, judgment, and organizational skills, with curiosity about marketing and emerging technology
An asset: programmatic platform certification (e.g. Display & Video 360, The Trade Desk), experience with Looker Studio, BigQuery, or Google Ads Editor, healthcare or dental industry experience, and working proficiency in French

What Sets You Apart

You are a self-starting, enthusiastic, and driven professional with a data-driven mindset and a test-and-learn approach to new channels. You are detail-oriented, adaptable, and comfortable in a fast-paced environment, and you communicate effectively with stakeholders and agencies. You are curious about emerging technology and eager to build AI-assisted ways of working that help the whole team do more.

Why Join 123Dentist?

Be part of one of Canada’s largest dentist-led dental support organizations
Manage paid media across hundreds of accounts for clinics, groups, and brands nationwide
Build AI-assisted workflows that shape how the Digital team operates
Grow your career as we expand into new channels such as paid social, programmatic, and local

Apply on workforcenow.adp.com About employer

More about this job

Responsibilities

The Senior Paid Media Analyst at 123Dentist will manage paid media accounts across Google, Meta and new channels, optimize bidding and budgets, and test new programs. The role also builds AI-assisted workflows to automate audits, reporting and campaign build-outs.

Requirements

123Dentist needs candidates with four years managing Google Ads and three years across Meta and at least one other channel. Candidates must show AI-assisted automation with measurable gains, strong analytics and experiment-design skills, and a business or marketing degree or relevant experience.

Skills

Google Ads
Meta Ads
Meta Business Manager
Google Analytics
GA4
Google Tag Manager
Google Ads scripts
Google Ads Editor
Display & Video 360
The Trade Desk
YouTube
Connected TV
TikTok
HubSpot
CallRail
Asana
Google Workspace
Looker Studio
BigQuery
Python
Apps Script
Zapier
Make
LLM tools
Prompt design

Keywords

paid media
Google Ads
Meta Ads
paid social
programmatic display
DSP
YouTube
CTV
TikTok
search marketing
bid management
AI workflows
Google Ads scripts
Google Analytics
GA4
Google Tag Manager
HubSpot
CallRail
Asana
incrementality testing

Seniority

Senior

Licences and certifications

Google Ads certification
Meta Ads certification

Tools

Google Ads
Meta Ads
Google Analytics
Google Tag Manager
HubSpot
CallRail
Asana
Google Ads Editor
Looker Studio
BigQuery

Languages

English

Fields of study

Business
Marketing

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Work requirements

Jobs in Canada