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Added 42 mins ago
V
Sr Manager, Enterprise Architecture
Vale
Canada
- Full-time
We are seeking a Senior Manager, Enterprise Architecture, to join our Information Technology organization, based in Toronto/Sudbury, ON.
Added 53 mins ago
D
Project Manager : AI, Data & Analytics (AIDA) - Toronto
Deloitte
Toronto, ON
- Full-time
…integrate with enterprise data and systems. We are looking for a senior project management leader who can bring structure, discipline and transparency to how these solutions move from idea…
Added 53 mins ago
TU
Advisor, Communication Operations
The University of British Columbia
Vancouver, BC
- $7,158.42 to $10,292.25 CAD / month
- Full-time
The Advisor, Communication Operations reports to the Senior Manager, Community Safety Operations and works closely with the UBC Community Safety leadership, as well as internal and external…
Added 53 mins ago
R
Senior Manager, Forecast Delivery, Personal and Commercial Operations- EN
RBC
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- Full-time
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Added 1 hour ago
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Added 1 hour ago
Dental Assistant Clinic Manager
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Added 1 hour ago
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Added 1 hour ago
CR
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- Full-time
…our Regional and National teams, who will provide guidance, support, and mentorship. Their expertise and insights will help you reach your full potential as a Culinary…
Added 1 hour ago
BM
Revenue Manager - Year-Round - Full-Time
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- Full-time
The Revenue Manager is responsible for maximizing revenue across Blue Mountain's core business units; including but not limited to mountain operations, summer attractions, lodging and food…
Added 1 hour ago
AA
Responsable d'Acceptation Client / Customer Acceptance Manager
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- Full-time
Responsable d'acceptation Clien / Customer Acceptance Manager
Added 1 hour ago
CE
Heavy Equipment Technician - Lead Hand
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Coordinate with the Branch Manager and Parts and Service Coordinator on workflow, parts ordering, and equipment readiness.
Added 1 hour ago
A
Client Care Coordinator
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- Full-time
In this role, you will manage the customer intake process, support clinical screenings, and drive store performance through effective schedule management. Reporting to the Senior Area…
Added 1 hour ago
A
Client Care Coordinator
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- Full-time
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Added 1 hour ago
O&
Assistant General Manager - Lulu Bar
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Toronto, ON
- $55,000 to $60,000 CAD / year
- Full-time
…company! You’re a key team player reporting to the General Manager. You’re involved in many aspects the restaurant including maintaining and encouraging high performing teams, upholding our…
Added 1 hour ago
LH
Internal Program Manager, Artificial Intelligence
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Montreal, QC
- Full-time
The Internal Program Manager, Artificial Intelligence coordinates the adoption and day-to-day operations of AI platforms and tools used internally (e.g., Claude, ChatGPT, GitHub Copilot,…
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Branch Manager
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- Full-time
The Branch Manager is responsible for providing support, training, follow-up, and operational oversight to contribute to the success of the branch while ensuring sales objectives are met.…
Added 1 hour ago
7
Senior Data Analyst, GTM Operations
7shifts
Remote, Canada
- $100,000 to $150,000 CAD / year
- Full-time
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As the Senior Data Analyst at 7shifts, you’ll be the analytical partner to our Go-to-Market and Finance teams. Reporting to our Manager, Data & Analytics, you’ll work alongside analysts,…
Added 2 hours ago
SM
Strategic Partnerships & Business Development Manager
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Added 2 hours ago
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Property Accountant
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Added 2 hours ago
CC
Sr. Specialist, Relay for Life Youth
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- Full-time
Reporting to Manager of Relay for Life Youth (RFLY), Signature Programs, the Relay for Life Youth Sr. Specialist will assist in leading growth and expansion of Relay for Life Youth by…
Added 2 hours ago
CS
Culinary Manager
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…our Regional and National teams, who will provide guidance, support, and mentorship. Their expertise and insights will help you reach your full potential as a Culinary…
Added 2 hours ago
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Added 2 hours ago
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Senior Product Manager, Digital Banking
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Vancouver, BC
- Full-time
As a Senior Product Manager in the Digital Banking team, you will lead the strategy and delivery of high-impact, member-facing digital products that advance Vancity’s retail digital…
Added 2 hours ago
RB
Senior Manager, Forecast Delivery, Personal and Commercial Operations
Royal Bank of Canada
Toronto, ON
- Full-time
The Senior Manager, Forecast Delivery leads the strategic development and delivery of forecasting capabilities within Workforce Management Optimization (WMO). You will be a key…
Added 2 hours ago
SDM, AWS Builder Acceleration Service Care Center
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dentsu

Director, Digital Strategy

Vancouver, BC, Canada

The salary range for this position is $100k-115k. · Full-time

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Job details

Pay: The salary range for this position is $100k-115k.
Job type: Full-time
Experience: 8+ years of progressive experience in digital media strategy, communications planning, digital transformation or integrated media, ideally across agency and/or client environments.
Posting language: English
Posted: Oct 20, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Director, Digital Strategy is the senior strategic digital lead for the client account. The role defines how digital channels work together across the customer journey to support the client’s brand and business goals, and ensures digital thinking is embedded from the brief onward rather than added once activation begins.This is a client-facing leadership role focused on vision, integration and decision-making. The Director turns audience, cultural, platform, business and measurement signals into a focused digital strategy, clear priorities and practical roadmaps. The role brings choiceful recommendations, constructive challenge and a future-facing point of view.

The Director will work alongside Client Leadership and Planning, while partnering closely with the Digital Manager, channel specialists and Media Effectiveness. The Digital Manager and specialists remain responsible for in-platform strategy, buying, account structure, bidding, pacing, optimization, trafficking and quality assurance. The Director sets the strategic direction and ensures the work adds up to one connected digital proposition.

What Success Looks Like

The client can clearly articulate the digital channel strategy, the role of each channel and how the ecosystem supports business growth.
Digital strategy develops at the same pace as the broader media strategy and shapes investment, audience and measurement decisions from the outset.
The client receives concise, decisive recommendations that clarify what matters now, what comes next and why.
Testing, measurement and learning lead to visible changes in strategy, investment and activation.
First-party data, audience and innovation opportunities progress through practical, phased roadmaps with clear ownership and dependencies.
The account operates as one integrated client leadership, planning, digital activation and measurement team.

Key Accountabilities

Digital channel strategy and integration

Own the account’s digital channel strategy and roadmap, connecting business objectives, audience needs, customer journey, channel roles, investment priorities and measurement
Partner with Client Leadership and Planning from the brief onward so digital strategy is developed as part of the core media response, not as a downstream activation layer.
Define how paid Search, Social, Programmatic, Display, Video and other relevant digital channels work together across the funnel, while channel specialists determine the detailed in-platform approach.
Translate complex inputs into a focused set of priorities, choices and actions the client and team can understand and deliver.

Audience, innovation and growth agenda

Develop audience and segmentation strategies that connect broad media audiences, platform signals, app and loyalty opportunities, and first-party data ambitions.
Identify opportunities to improve brand impact, acquisition, engagement, loyalty and media effectiveness, and convert them into sequenced recommendations with clear expected value.
Bring a forward-looking point of view on changing consumer behaviour, platform evolution, AI-enabled media and emerging digital opportunities, distinguishing useful innovation from novelty.
Create a visible innovation agenda for the client that links new opportunities to real business questions, readiness and measurable outcomes.

Measurement, testing and learning

With Media Effectiveness and channel leads, define the learning agenda and ensure each priority has a clear business question, hypothesis, success measure and decision rule.
Connect reach, attention, engagement, conversion, efficiency and incrementality evidence to the business question being answered.
Turn reporting and specialist input into concise recommendations on what to continue, change, stop, scale or test next.
Ensure learning is applied back into audience, channel, investment and creative decisions, creating a continuous strategy-to-learning cycle.

First-party data and connected capabilities

Lead the media strategy and use-case components of the first-party data and audience maturity roadmap, in partnership with Media Effectiveness, CRM, loyalty, app, privacy, data and technology stakeholders.
Break complex ambitions into practical phases with explicit ownership, dependencies, decision points and realistic timelines.
First party data connecting to business strategy

Client leadership and team development

Present the digital strategy and roadmap in senior meetings, annual planning, business reviews and critical transformation workstreams.
Coach the Digital Manager, planners and specialists to connect platform recommendations to the wider strategy and communicate with greater clarity and confidence.
Establish clear ways of working and decision rights across Client Leadership, Planning, Digital Activation, Media Effectiveness and specialist partners.

Qualifications

8+ years of progressive experience in digital media strategy, communications planning, digital transformation or integrated media, ideally across agency and/or client environments.
Post-secondary degree or diploma in Media, Advertising, Marketing, Business, Strategy, Analytics or a related field
Demonstrated experience building full-funnel digital channel strategies that connect business goals, audiences, channel roles, investment and measurement.
Strong understanding of the strategic roles and interdependencies of paid Search, Social, Programmatic, Display and Video. Current platform fluency is required; deep hands-on buying or platform-operations expertise is not the core requirement.
Experience translating audience, platform, analytics, research and business signals into a clear strategic point of view and actionable roadmap.
Practical understanding of first-party data, CRM, app and loyalty use cases, including the organizational and measurement dependencies required to activate them.
Experience shaping learning agendas and working with measurement specialists to turn evidence into decisions.
Exceptional client leadership, storytelling and communication skills, with the ability to simplify complexity and make decisive recommendations.
Experience leading cross-functional teams and influencing outcomes without relying solely on formal authority.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $100k-115k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

Vancouver

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Director, Digital Strategy is responsible for defining and leading the digital channel strategy to support client business goals across the customer journey. They will partner with internal teams to translate complex data and audience signals into actionable roadmaps and decisive recommendations.

Requirements

Candidates must have 8+ years of progressive experience in digital media strategy, communications planning, or digital transformation. A post-secondary degree in a relevant field such as Marketing, Business, or Analytics is required.

Skills

Digital strategy
Media planning
Digital transformation
Full-funnel strategy
Client leadership
Data analysis
First-party data
Audience segmentation
Marketing strategy
Communication skills
Strategic planning
Cross-functional leadership
Measurement and analytics
Innovation management
Platform strategy

Benefits

Medical
Dental
RRSP
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Digital Strategy
Media Strategy
Digital Transformation
Full-funnel
Paid Search
Social Media
Programmatic
Display Advertising
Video Advertising
First-party Data
CRM
Loyalty
AI-enabled Media
Analytics
Media Effectiveness
Client Leadership
Strategic Roadmap
Audience Segmentation
Marketing
Advertising
Business Strategy
Data-driven
Innovation
Measurement
Cross-functional Team Leadership

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