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Added 7 hours ago
UO
Facility & Space Plan Analyst
University of Alberta
Edmonton, AB
- Full-time
The Facility & Space Planning Analyst serves as a critical hybrid resource within the Space Planning & Stewardship (SPS) unit. The position splits its focus between technical data analytics…
Added 14 hours ago
E
Marketing Analyst
Edelman
Toronto, ON
- Full-time
Edelman is seeking a Marketing Analyst Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search,…
Added 14 hours ago
ND
Software Asset Management Analyst (Temp)
NTT DATA North America
Burnaby, BC
- Temporary
We are currently seeking a Software Asset Management Analyst (Temp) to join our team in Burnaby, Victoria, Kelowna or Prince George, British Columbia (CA-BC), Canada (CA).
Added 15 hours ago
ECommerce Brand Advocate Analyst
The Home Depot
Canada
The Brand Advocate Program allows Home Depot’s largest supplier partners to invest in having an assigned Analyst who works with that vendor to optimize their eCommerce and interconnected…
Added 15 hours ago
Analyst Online Customer Experience (Contract) – Future Opportunities
The Home Depot
Canada
Position Overview: We are seeking an analytical, customer-obsessed Analyst to own the online shopping experience for an assigned category portfolio on HomeDepot.ca. This role is accountable…
Added 17 hours ago
UO
Research Financial Analyst
University of Waterloo
Waterloo, ON
- Full-time
The Research Financial Analyst (RFA) is responsible for the financial administration and management of a portfolio of research accounts for a specific group of researchers. These…
Added 19 hours ago
RB
Desktop Publisher
Royal Bank of Canada
Toronto, ON
- Full-time
Liaison between Publishing, analyst teams and SAs to ensure the product is completed in a timely manner.
Added 1 day ago
SF
Digital Expansion Analyst - Simplii Financial
Simplii Financial
Toronto, ON
- Full-time
…of how that commitment comes to life. As a Digital Expansion Analyst, you'll contribute to the execution and optimization of personalized, data-driven marketing campaigns and client…
Added 1 day ago
AC
Marketing & Content Manager
American Capital Group
Heart's Content, NL
- Full-time
Work closely with design tools (Canva, Adobe, Figma) to develop branded assets
Added 1 day ago
D
Senior Analyst, Media Effectiveness
dentsu
Toronto, ON
- Full-time
The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across…
Added 1 day ago
C
Digital Expansion Analyst - Simplii Financial
CIBC
Toronto, ON
- Full-time
…of how that commitment comes to life. As a Digital Expansion Analyst, you'll contribute to the execution and optimization of personalized, data-driven marketing campaigns and client…
Added 1 day ago
CM
Service Desk Analyst FTC 2026-7036
Cambridge Memorial Hospital
Cambridge, ON
- Other
As a key member of the Information Management Technology (IMT) team, the Service Desk Analyst is responsible for providing 1st level and 2nd level support for IT Services to Cambridge…
Added 1 day ago
N
People Operations Analyst/Analyste aux opérations des personnes
Nuvei
Remote, Canada
- Remote
Title: People Operations Analyst - 12 MONTH CONTRACT
Added 1 day ago
N
People Operations Analyst/Analyste aux opérations des personnes
Nuvei
Montreal, QC
- Full-time
Title: People Operations Analyst - 12 MONTH CONTRACT
Added 2 days ago
R
2027 Winter – GRM, AI Business Analyst Intern – Innovation & AI Centre of Excellence (4 Months)
RBC
Toronto, ON
- Full-time
…- using professional design and video editing tools (e.g., Adobe Creative Suite, After Effects, Final Cut Pro, Figma, or equivalent), with a strong aesthetic sensibility and an eye for…
Added 2 days ago
R
2027 Winter – GRM, AI Business Analyst Intern – Innovation & AI Centre of Excellence (4 Months)
RBC
Toronto, ON
- Full-time
…- using professional design and video editing tools (e.g., Adobe Creative Suite, After Effects, Final Cut Pro, Figma, or equivalent), with a strong aesthetic sensibility and an eye for…
Added 2 days ago
NF
Verification Agent
NorthLake Financial ULC
Barrie, ON
- Full-time
Intermediate skill set in Microsoft 365 & Adobe
Added 2 days ago
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Junior Business Analyst, Corporate Banking (Contract) - Toronto, ON
Scotiabank - Global Banking and Markets
Toronto, ON
- Full-time
Junior Business Analyst, Credit Analytics Group (CAG) (Contract) – Toronto, ON
Added 2 days ago
SL
Senior Data Analyst
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
Reporting to the Manager of RA&S Marketing Analytics, the Senior Data Analyst, you will play a key role in this transformation. You will lead analytics from business-question definition…
Added 2 days ago
Junior Business Analyst, Corporate Banking (Contract) - Toronto, ON
Scotiabank
Toronto, ON
Junior Business Analyst, Credit Analytics Group (CAG) (Contract) – Toronto, ON
Added 2 days ago
AN
Technical Analyst- Licensing Advisor
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Edmonton, AB
- Full-time
Manage the full renewal lifecycle for software and hardware licenses including Adobe, Foxit, Bluebeam, Fortinet, and Meraki; proactively reach out to clients ahead of renewal windows with…
Added 2 days ago
M
Personalization & Experimentation Analyst
Manulife
Toronto, ON · Waterloo, ON
- Full-time
The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target.…
Added 2 days ago
RB
2027 Winter – GRM, AI Business Analyst Intern – Innovation & AI Centre of Excellence (4 Months)
Royal Bank of Canada
Toronto, ON
- Full-time
…- using professional design and video editing tools (e.g., Adobe Creative Suite, After Effects, Final Cut Pro, Figma, or equivalent), with a strong aesthetic sensibility and an eye for…
Added 2 days ago
IF
Senior Data Analyst, Power BI Developer, 14-month temporary mandate
Intact FC
Montreal, QC
- Full-time
The successful candidate will work as a senior Data Analyst, Power BI Developer within the Lab team and will collaborate closely with the AI and Operations teams. Through their expertise,…
Added 2 days ago
Senior Client Solutions Analyst - Real Estate Banking - Calgary, Alberta
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The Sr. Client Solutions Analyst “Sr. CSA” provides credit and administrative support to the Real Estate Banking team for the development and maintenance of a portfolio of loan and deposit…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Apply About employer

More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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