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Added 2 hours ago
BT
Spanish Bilingual Service Desk Analyst
Buchanan Technologies
Charlottetown, PE
- Full-time
Participate in training, coaching, and skill development activities
Added 2 hours ago
UO
Business Analyst
University of Prince Edward Island
Charlottetown, PE
- Full-time
The University of Prince Edward Island is seeking a Business Analyst to support strategic finance initiatives focused on process improvement, system enhancement, and digital transformation.…
Added 4 hours ago
GI
business analyst - computer systems
G9SIGMA INC.
Toronto, ON
- From $46 CAD / hour
- Full-time
- On-site
Develop and implement policies and procedures throughout the software development life cycle
Added 5 hours ago
T
Program Manager, Carrier Operations & Governance
Twilio
Remote, Canada
- Full-time
- Remote
Join Twilio as a Program Manager, Carrier Operations & Governance - a tech-forward business analyst and program manager within a brand-new function built from the ground up to reshape how…
Added 6 hours ago
JI
Planification et analyse financières/Financial Planning and Analysis - Analyste de données/Data Analyst
JAM Industries
Baie-D'Urfé, QC
- Full-time
Collaborate with the Business Intelligence team on the development and continuous improvement of the company’s data lake, data models, and dashboards.
Added 6 hours ago
M
Morningstar Development Program - Credit Analyst (North American Financial Institutions Ratings Group)
Morningstar
Toronto, ON
- Full-time
…perspectives they bring to our company. We built the Morningstar Development Program (MDP) to prepare recent graduates for a strong start to their careers at Morningstar DBRS. Throughout…
Added 7 hours ago
BO
Canada | Toronto | Global Technology Summer Analyst - Software Engineer | 2027
Bank of America
Toronto, ON
- Volunteer
Our Global Technology Summer Analyst Program provide you with a unique experience based on your interests, development opportunities and current business needs. Analyst positions support…
Added 8 hours ago
UO
Analyst II, Systems (Applications)
University of the Fraser Valley
Abbotsford, BC
- Full-time
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Added 8 hours ago
SI
Financial Analyst - Calgary, AB
Strad Inc
Calgary, AB
- Full-time
Title Financial Analyst - Calgary, AB Reports to Controller Post Date 2026-10-05 Division Strad Canada Department Finance Location or Area Calgary, AB Country Canada Subordinates N/A Safety…
Added 8 hours ago
NA
Technical Systems Analyst, Student Systems
Northern Alberta Institute of Technology
St. Catharines, ON · Main Campus
- Full-time
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Added 8 hours ago
KT
Cyber Security Analyst
koundinyasa Technology Services
Montreal, QC · Urban agglomeration of Montreal, QC
- Full-time
Work closely with IT, DevOps, and development teams to strengthen system security.
Added 8 hours ago
RV
Clinical Applications Analyst
Royal Victoria Regional Health Centre
Barrie, ON
- Full-time
…analytical, and organized to fill the role of Clinical Applications Analyst. This role involves working closely with internal programs and departments to determine business needs and the…
Added 9 hours ago
M
Commercial Transactions Analyst (Crude Oil / NGL)
Manpower
Calgary, AB
- Contract
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Mobile Application Store Analyst
Government of Alberta
AB
The Citizen Experience branch within DDD is accountable for supporting ministry programs through the planning, development, delivery and operations of user-centered common platform…
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Sales & Pricing Analyst - Brampton, ON
Victaulic
Brampton, ON · Toronto, ON · Ontario - Toronto
- Full-time
We're looking for a Sales & Pricing Analyst to join our team in Brampton, ON.
Added 10 hours ago
T
Senior Business Systems Analyst (Treasury Technology)
TD
Toronto, ON
- Full-time
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Vertage
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Added 10 hours ago
Planification et analyse financières/Financial Planning and Analysis - Analyste de données/Data Analyst
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QC · Baie D'urfe, QC
Collaborate with the Business Intelligence team on the development and continuous improvement of the company’s data lake, data models, and dashboards.
Added 10 hours ago
PX
Data Scientist (Machine Learning and AI)
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Toronto, ON
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Participate in the development of project plans to establish appropriate workload expectations and schedules.
Added 10 hours ago
AE
Financial Planning Analyst (FP&A)
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Toronto, ON
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Added 10 hours ago
BP
Market Risk Analyst – Fixed Income Structured Products
BNP Paribas
Montreal, QC
- Full-time
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Added 10 hours ago
T
Information Security Analyst (Detection Engineer)
TD
Toronto, ON
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…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 10 hours ago
T
Information Security Analyst II ( Social Engineer Threat Analyst)
TD
Toronto, ON
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…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 10 hours ago
C
Infrastructure DevOps Analyst
Citi
Mississauga, ON
- Full-time
We are seeking a highly skilled and experienced Senior DevOps Engineer with a strong focus on Python development to join our dynamic Technology team. In this intermediate-level position,…
Added 11 hours ago
SI
Quality Assurance Analyst
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Canada
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Contribute to improving QA processes, standards, and automation practices.

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Apply About employer

More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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