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Added 30 mins ago
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Asset Liability Management (ALM) Senior Financial Analyst
Canadian Tire Corporation
Oakville, ON · Toronto, ON
- Full-time
The Asset Liability Management (ALM) Senior Financial Analyst is responsible for supporting the organization's balance sheet management activities through the analysis and monitoring of…
Added 45 mins ago
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Winter Co-op 2027 - Business Technology
Manulife
Toronto, ON
- Full-time
As a Business Technology Co-op, you’ll gain hands-on experience at the intersection of business and technology, supporting initiatives that drive digital transformation and operational…
Added 45 mins ago
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Financial Analyst
Acosta
Toronto, ON
- Full-time
The Financial Analyst plays a key role in supporting financial planning, forecasting, reporting, and business decision-making across the organization. This position is responsible for…
Added 1 hour ago
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Content Associate, Data
Clarity
Vancouver, BC
- $100,000 to $130,000 CAD / year
- Full-time
Professional experience writing about business, finance, or investing, ideally as a journalist, analyst, researcher, or in-house writer.
Added 2 hours ago
AC
D365 F&O Functional Analyst
Aston Carter
Richmond, BC
- Full-time
The D365 F&O Functional Analyst is responsible for the day-to-day administration, support, and continuous improvement of the Dynamics 365 Finance & Operations platform. This role manages…
Added 2 hours ago
CI
Analyste Junior E3 / Junior E3 Analyst
Calian in Space & Technology
Montreal, QC
- Full-time
At Calian, we do not use Artificial Intelligence (AI) to screen or evaluate candidates. AI tools may support backend administrative tasks, but they do not influence hiring decisions. All…
Added 3 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 3 hours ago
DS
Business analyst, informatics
DAMAS SUPERMARKET LTD.
Ottawa, ON
- From $45.13 CAD / hour
- Full-time
- On-site
Document technical requirements to ensure that products, processes and solutions meet business requirements
Added 4 hours ago
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Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
Added 4 hours ago
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Optimization & Process Engineering Analyst Co-op (16 Month Term)
CIBC
Toronto, ON
- Full-time
…interview; however, allocation will ultimately be made based on business…
Added 4 hours ago
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Allocation Analyst (Merchandising Career Path - January 2027)
The TJX Companies, Inc.
Mississauga, ON · CAN Home Office Mississauga ON
- $52,230 to $73,122 CAD / year
- Full-time
Our Off-Price business model is unlike any other retailer, so we’ll make sure you have the right classroom and on-the-job training to give you a head start on a long-term career in…
Added 4 hours ago
DI
Information systems analyst - computer systems
DPMSYSTEMS IT CONSULTING SERVICES
Vancouver, BC
- From $46.5 CAD / hour
- Full-time
- Contract
- On-site
Document technical requirements to ensure that products, processes and solutions meet business requirements
Added 5 hours ago
SI
Building Maintenance Mechanic
Saputo Inc.
Mississauga, ON
- Full-time
Observ JR64178 IT Senior Analyst, Power BI Development – Enterprise Analytics Saint-Laurent, QC Saint-Laurent Quebec Canada Mississauga, ON Mississauga Ontario Canada Enterprise…
Added 6 hours ago
SM
RQ11531 – Scrum Master – Intermediate
S M Software Solutions Inc
Toronto, ON
- Internship
Experience in DevOps Environments: Previous experience as a Scrum Master and Business Analyst within a DevOps setting, bridging the gap between development and operations teams.
Added 6 hours ago
SM
Decision Support Analyst Decision Support
St. Michael's Hospital
Toronto, ON
- Full-time
Demonstrated proficiency in utilizing statistical and business intelligence tools such as SAS, SQL, Python, and Tableau.
Added 7 hours ago
SA
Financial Analyst
Southern Alberta Institute of Technology (SAIT)
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
The Financial Analyst will foster and build collaborative, supportive relationships with operational personnel within the portfolio to gain a comprehensive understanding of business needs…
Added 7 hours ago
TT
CNC Machining Centre Programmer
Titan Trailers Industries Limited - UK
Tillsonburg, ON
- Full-time
Opportunity to support the build of the best trailers in the business
Added 7 hours ago
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Co-op or Recent Graduates - CNC Programmers
Titan Trailers Industries Limited - UK
Tillsonburg, ON
- Full-time
Opportunity to support the build of the best trailers in the business
Added 7 hours ago
PI
Senior Director Product Marketing – Competitive and Sales Enablement
Ping Identity
Canada
- Full-time
…and Sales Enablement will lead the development of competitive intelligence programs and enablement tools. To empower our sales teams to win more against the competition, you will own the…
Added 8 hours ago
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Director, Product Management
OpenText
Mississauga, ON
- Full-time
Own the vision, strategy, roadmap, and business outcomes for the OpenText Communications portfolio.
Added 8 hours ago
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Director, Product Management
OpenText
Waterloo, ON
- Full-time
Own the vision, strategy, roadmap, and business outcomes for the OpenText Communications portfolio.
Added 8 hours ago
AC
Analyste Comptable
Aston Carter
Montreal, QC
- $36 to $43 CAD / hour
- Full-time
Job Title: Accounting Analyst Job Description
Added 8 hours ago
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Analyste Financier Principal
Aston Carter
Montreal, QC
- $80,000 to $108,000 CAD / year
- Full-time
We are seeking a highly analytical, business-oriented Senior
Added 8 hours ago
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Director, Product Management
OpenText
Richmond Hill, ON
- Full-time
Own the vision, strategy, roadmap, and business outcomes for the OpenText Communications portfolio.
Added 8 hours ago
Senior Commercial Operations Analyst
Diligent Corporation
Vancouver, BC
We are seeking a highly analytical, hands on Senior Commercial Operations Analyst to join the GTM Operations team. This role will serve as a key execution and analytical partner within…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Apply About employer

More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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