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Added 4 mins ago
E
Marketing Analyst
Edelman
Toronto, ON
- Full-time
…native platforms and business intelligence tools, and supporting campaign reports and insights that inform marketing strategy and…
Added 18 mins ago
TS
Customer Marketing Manager - Broad-based GTM
TMA Systems
Canada
- Full-time
· Collaborate with Growth/Marketing Ops on campaign execution and measurement
Added 18 mins ago
SL
Marketing Coordinator
St. Lawrence College
ON · Ontario, Canada
- Full-time
…interpreting market, enrollment, and competitive data to inform campaign direction. Demonstrated project management experience, including ability to lead cross-functional campaign execution…
Added 1 hour ago
TH
Marketing Cloud (Agentforce Marketing) Specialist, Askuity division
The Home Depot
Toronto, ON
- Full-time
Lead the implementation, management, and continuous optimization of email campaigns, triggered journeys, and automation in Salesforce Marketing Cloud.
Added 4 hours ago
M(
[C] Email Marketing Cloud Specialist
MLSE (Maple Leaf Sports & Entertainment Partnership)
Toronto, ON · Scotiabank Arena
- Full-time
…stakeholders towards best practices. You will be accountable for campaign quality, operational efficiency, and improving the return on marketing…
Added 7 hours ago
Loyalty Marketing Specialist
Nestle Operational Services Worldwide SA
Montreal, QC
Lead end-to-end campaign and project delivery, including planning, briefing, budgeting, timeline management, stakeholder alignment, execution, and post-campaign analysis
Added 10 hours ago
FV
Demand Generation Associate
Forum Ventures
Remote, Canada
- $90,000 to $110,000 CAD / year
- Full-time
- Remote
Turn campaign content and case studies into assets reps can use in follow-up, adapting our existing messaging for new industries and use cases.
Added 13 hours ago
KB
Product Growth Marketing Manager, Lifecycle & GTM Systems
KidKare by MinuteMenu
Canada
- Full-time
Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation.
Added 13 hours ago
K(
Retention Marketing Specialist
KITS.COM (TSX:KITS)
Vancouver, BC
- Full-time
…retention, lifecycle, or CRM marketing - with hands-on email and SMS campaign execution, or an adjacent background in analytics, growth, or e-commerce with hands-on lifecycle exposureYou…
Added 13 hours ago
Web Manager
Movable Ink
Toronto, ON
Support campaign launches with landing page builds, form integrations, and UTM/tag management
Added 15 hours ago
UC
Digital Marketing & Email Designer
Uniqlo Canada
Toronto, ON
- $26 CAD / hour
- Full-time
Work cross-functionally with site, store, and global teams to align on campaign and product assets
Added 16 hours ago
WA
Senior Marketing Specialist
WSA Americas
Burlington, ON
- Full-time
Project and Campaign Management: Coordinate and manage multiple marketing projects and campaigns simultaneously, maintaining project plans, timelines, deliverables, approval processes, and…
Added 16 hours ago
ED
Customer Data Analyst - EN 055
Export Development Canada | Exportation et développement Canada
Remote, Canada
- Full-time
- Remote
…customer and prospect data management, marketing analytics, campaign measurement, data quality and governance, automation, application development, and the delivery of customer…
Added 17 hours ago
AC
Marketing & Content Manager
American Capital Group
Heart's Content, NL
- Full-time
Strong campaign development skills across email, SMS, and LinkedIn
Added 17 hours ago
ED
Customer Data Analyst - EN 055
Export Development Canada | Exportation et développement Canada
Ottawa, ON
- $65,172 to $86,898 CAD / year
- Full-time
…customer and prospect data management, marketing analytics, campaign measurement, data quality and governance, automation, application development, and the delivery of customer…
Added 17 hours ago
D
Senior Analyst, Media Effectiveness
dentsu
Toronto, ON
- Full-time
Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Added 18 hours ago
FA
Full Stack Developer (AI-Native)
Forum Asset Management
Toronto, ON
- Full-time
Forum Asset Management – Full Stack Developer (AI-Native)
Added 18 hours ago
LC
Electrical Technician
LNG Canada
Kitimat, BC
- Full-time
Electrical Technicians will report to the Electrical, Instrument and Automation Maintenance Team Leads and be responsible for the maintenance and overhaul of process, utilities, and marine…
Added 18 hours ago
R
Strategic Operations Manager - Partnerships
Relay
Toronto, ON
- Full-time
Administer and optimize CRM workflows, data hygiene, and automation relevant to the A&B channel (e.g., Salesforce, HubSpot).
Added 18 hours ago
VC
Product Growth Marketing Manager, Lifecycle & GTM Systems
Valsoft Corporation
Remote, Canada
- Full-time
- Remote
Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation.
Added 20 hours ago
BB
Director, Marketing Technology Consulting
Bond Brand Loyalty
Canada
- $135,000 to $185,000 CAD / year
…martech ecosystems - including customer data platforms, marketing automation, personalization engines, loyalty platforms, and AI-enabled engagement…
Added 21 hours ago
BB
Director, Marketing Technology Consulting
Bond Brand Loyalty
Canada
- $135,000 to $185,000 CAD / year
- Full-time
…martech ecosystems - including customer data platforms, marketing automation, personalization engines, loyalty platforms, and AI-enabled engagement…
Added 23 hours ago
Director, Integrated Marketing
Kensington
Toronto, ON
Added 23 hours ago
(Internal) Director, Integrated Marketing
Range Group - Job Postings
Toronto, ON
Added 1 day ago
TI
Digital Marketing & Automation Manager - Bravo Insurance Services Ltd.
The InsureBC Group
Vancouver, BC
- Full-time
We are looking for a hands-on,forward-thinking Digital Marketing & Automation Manager to step into anestablished role and take it to the next level. This is not a greenfieldposition - we…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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