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Added 10 mins ago
SG
Associate Director – Non-Bank Financial Institutions, New York City, Denver or Toronto
S&P Global
Toronto, ON
- Full-time
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so…
Added 1 hour ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…compliance with business policies, documented procedures and data quality…
Added 1 hour ago
HT
CNC Machinist - Rotational Shifts only + Benefits package + Paid time off +Shift Premium+ RRSP benefits
Husky Technologies
Bolton, ON
- Full-time
…and scrap events. Communicate as required with Team Leader, Quality Analyst and Programming support on findings and correct…
Added 2 hours ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
IMAX is seeking a Business Analyst to bridge business functions, technology teams, data teams, project management, and senior leadership in defining and delivering technology-enabled…
Added 3 hours ago
AI
Business analyst project manager
Accenture Infrastructure & Capital Projects Inc.
Richmond Hill, ON · Toronto, ON
- $95,000 to $103,000 CAD / year
- Full-time
- Hybrid
Develop quality management and quality assurance standards
Added 3 hours ago
S
Research Analyst (SRI) - Evaluative Clinical Sciences - Regular Full-Time 2026-18941 (2026-18941)
Sunnybrook
Toronto, ON
- Full-time
…energetic and experienced individual for a full-time Research Analyst position under the supervision of Dr. Jennifer Rabin. The successful candidate will join a diverse, multidisciplinary…
Added 3 hours ago
CI
Analyst Intern (Nuclear)
Calian in Space & Technology
Ottawa, ON
- Internship
Our Nuclear Analyst Interns will play a key technical role in the performance of various projects within the Calian Nuclear team. These Analysts Interns will support technical projects in…
Added 3 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 3 hours ago
CO
IS Business Analyst
City of Vernon, BC
BC · British Columbia, Canada
- Full-time
Excellent organizational, writing and editorial skills, attention to detail, accuracy, clarity and quality
Added 6 hours ago
LH
Financial Analyst
Lifemark Health Group
Toronto, ON
- $75,000 to $85,000 CAD / year
- Temporary
We are seeking a highly skilled and motivated Financial Analyst to join our finance team and play a key role in driving accurate financial reporting and strategic financial planning.
Added 7 hours ago
AR
Business systems analyst
Actfast Restoration & Repairs LTD.
Surrey, BC
- From $43 CAD / hour
- Full-time
- Contract
- On-site
Conduct reviews to assess quality assurance practices, software products and information systems
Added 7 hours ago
C
Systems analyst
CloudLabs
Mississauga, ON
- From $110,000 CAD / year
- Full-time
- On-site
Conduct reviews to assess quality assurance practices, software products and information systems
Added 7 hours ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…compliance with business policies, documented procedures and data quality…
Added 7 hours ago
HT
CNC Machinist - Rotational Shifts only + Benefits package + Paid time off +Shift Premium+ RRSP benefits
Husky Technologies
Bolton, ON
- Full-time
…and scrap events. Communicate as required with Team Leader, Quality Analyst and Programming support on findings and correct…
Added 7 hours ago
T
Actuarial Analyst III - Capital
TD
Toronto, ON · Montreal, QC
- Full-time
Reporting to the Manager, Capital, the main responsibilities of the Actuarial Analyst III are:
Added 7 hours ago
BM
Sr Warehouse Associate
Baylis Medical Technologies
ON · Mississauga, ON
- Full-time
Work closely with the Inventory and Warehouse Analyst to help maintain sufficient product levels and minimize customer back orders
Added 9 hours ago
AI
Analyst, business methods
Armour Insurance Brokers Ltd
Mississauga, ON
- From $46 CAD / hour
- Full-time
- On-site
Develop quality management and quality assurance standards
Added 9 hours ago
SM
RQ11518 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 9 hours ago
SM
RQ11619 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 9 hours ago
SM
RQ11611 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a highly experienced Senior Business Analyst with extensive expertise in business requirements gathering, business process reengineering, Agile methodologies, user story…
Added 9 hours ago
SM
RQ11612 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 9 hours ago
SM
RQ11714 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
We are seeking a Senior Business Analyst / Procurement Writer with strong writing, communication, public-sector procurement, and project coordination skills. The successful candidate will…
Added 9 hours ago
JF
Business systems analyst
JACK FILLED FOREIGN EXCHANGE INC
Scarborough, ON
- From $45.5 CAD / hour
- Full-time
- On-site
Conduct reviews to assess quality assurance practices, software products and information systems
Added 12 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
The Software Analyst contributes to the design, development, integration, and testing of low- to medium-complexity operationally critical and safety-critical software systems within the…
Added 12 hours ago
CL
Business intelligence analyst - Information technology (IT)
CHARGER LOGISTICS INC
Cambridge, ON
- From $48 CAD / hour
- Full-time
- On-site
Conduct reviews to assess quality assurance practices, software products and information systems

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Apply About employer

More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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