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Added 1 hour ago
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Radiochemistry Analyst
ALS
Burlington, ON · CAN - ON - Burlington (Norjohn Court)
- Full-time
The Senior Analyst will have overall accountability for the technical, quality, and production aspects of radiochemistry services, including method development and accreditation, commercial…
Added 1 hour ago
A
Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
AtkinsRéalis is currently seeking an intermediate Piping Stress Analyst to join the Candu Energy Inc. engineering team in Mississauga, Ontario.
Added 4 hours ago
A
Senior Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
…independently with minimal supervision, plans and executes the engineering activities assigned by the Technical Lead and/or Technical Manager, resolves routine and complex technical issues,…
Added 4 hours ago
A
Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
AtkinsRéalis is currently seeking an intermediate Piping Stress Analyst to join the Candu Energy Inc. engineering team in Mississauga, Ontario.
Added 4 hours ago
A
Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
AtkinsRéalis is currently seeking an intermediate Piping Stress Analyst to join the Candu Energy Inc. engineering team in Mississauga, Ontario.
Added 4 hours ago
K
Associate Director - Cloud Technology Advisor
Kyndryl
Calgary, AB · BC
- Full-time
Ensure quality, consistency, and adherence to delivery best practices.
Added 4 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
The Software Analyst contributes to the design, development, integration, and testing of low- to medium-complexity operationally critical and safety-critical software systems within the…
Added 4 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
The Software Analyst contributes to the design, development, integration, and testing of low- to medium-complexity operationally critical and safety-critical software systems within the…
Added 8 hours ago
T
Bilingual Senior Analyst, Channels and AI Enablement - Tangerine
Tangerine
Toronto, ON
- Full-time
…call/chat deflection, first contact resolution, adoption and quality measures) by consolidating data from agreed sources, identifying trends, and producing concise insights and…
Added 8 hours ago
Senior Visualization Professional
Capgemini
Mississauga, ON
…point of contact for business stakeholders, architects, data engineering teams, and offshore delivery teams, ensuring scalable, high-quality, and business-focused analytics…
Added 9 hours ago
A
Radiochemistry Analyst
ALS
Burlington, ON
- Full-time
The Senior Analyst will have overall accountability for the technical, quality, and production aspects of radiochemistry services, including method development and accreditation, commercial…
Added 11 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Calgary, AB
- Full-time
Added 11 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Calgary, AB
- Full-time
Added 11 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Montreal, QC
- Full-time
Added 11 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Montreal, QC
- Full-time
Added 11 hours ago
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Predictive Insights Business Analyst
TC Energy
Calgary, AB
- Full-time
As a Business Analyst on the Predictive Insights team, this role connects operational needs with technology delivery by translating business requirements, data needs, and process challenges…
Added 12 hours ago
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Analyste fonctionnel(le) senior / Senior Functional Analyst
Nöord Technologies
Montreal, QC
- Full-time
…moves into an industrialization phase, they are looking for a Senior Functional Analyst to strengthen their analysis…
Added 12 hours ago
Senior Finance Analyst - Energy Construction
Kiewit
Calgary, AB
As a Sr. Finance Analyst, you will lead a team of finance professionals. You and your team will support multiple projects in accounting and finance related functions. You’ll serve as a…
Added 13 hours ago
PC
Technical Support Analyst / Analyste du soutien technique
Parkland Corporation
Calgary, AB
- Full-time
Added 13 hours ago
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Technical Support Analyst / Analyste du soutien technique
Parkland Corporation
Montreal, QC
- Full-time
Added 13 hours ago
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Business Reporting Analyst
TEEMA
Burnaby, BC
- $40 to $60 CAD / hour
- Contract
…comfortable working independently with business groups and senior stakeholders - asking the right questions, gathering information, analyzing complex data, and turning it into clear,…
Added 14 hours ago
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Senior Analyst, Media Effectiveness
dentsu
Toronto, ON
- Full-time
The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across…
Added 14 hours ago
CT
Business Analyst, Real Estate and Construction Data
Canadian Tire Corporation
Toronto, ON
- $68,000 to $75,000 CAD / year
- Full-time
The Business Analyst, Real Estate and Construction Data is responsible for translating complex construction and financial forecasting data into clear, actionable insights while supporting…
Added 15 hours ago
BS
Senior Technology Risk Analyst
Brainhunter Systems Ltd
Toronto, ON
- Contract
Brainhunter is currently seeking the services of a “Senior Technology Risk Analyst” for a contract opportunity with one of our Valued Clients.
Added 15 hours ago
MM
Quality Analyst Senior
Modine Manufacturing Company
Calgary, AB
- Full-time
At Modine, we are engineering a cleaner, healthier world. Building on more than 100 years of excellence in thermal management, we provide trusted systems and solutions that improve air…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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