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Added 6 mins ago
Software Development Engineer , Customer Service Technologies
Amazon
Vancouver, BC
…work closely with applied scientists, product managers, and senior engineers to turn ambiguous customer problems into technical designs and ship them to production. The ideal candidate…
Added 21 mins ago
SL
Senior Risk Business Analyst
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
The Senior Risk Business Analyst will make a meaningful contribution to Sun Life’s Corporate Risk Operations team by combining business analysis expertise and business-facing support for…
Added 36 mins ago
EN
Senior Forward Deployed Engineer (10570) Toronto, Canada
Extreme Networks
Toronto, ON
- Full-time
Title of position: Senior Forward Deployed Engineer
Added 36 mins ago
B
Software Engineer
Broadcom
Ottawa, ON
- $76,300 to $122,000 CAD / year
- Full-time
As a Senior Software Engineer, you will design, develop, and deliver software and firmware for ultra-high-performance datacenter-scale solutions. We are looking for candidates who thrive in…
Added 36 mins ago
BT
Director, Talent Acquisition & Workforce Strategy
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Winnipeg, MB
- Full-time
Leveraging technology, automation and analytics to improve recruiting outcomes and efficiency.
Added 36 mins ago
A
Senior Machine Learning Operations Developer: AI/ML Platform
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Vancouver, BC · Toronto, ON · Montreal, QC · AMER - Canada - Ontario - Toronto - University Ave
- Full-time
26WD100499, Senior Machine Learning Operations Developer: AI/ML Platform
Added 1 hour ago
Senior Specialist, Software Engineering (Middleware-AZURE)
CMHC - SCHL
Ottawa, ON · Toronto, ON · Montreal, QC
Join the Technology and Business Transformation team, in the Senior Specialist, Software Engineering (Middleware-AZURE) position, where the next generation of cloud-based solutions is being…
Added 1 hour ago
DO
Program Manager Reporting
Department of Energy and Economic Diversification
Perth South, ON
- Full-time
…expertise in business intelligence, data analytics, reporting automation and data visualisation, with the ability to develop sophisticated dashboards and reporting solutions across complex…
Added 1 hour ago
TI
Manager, Enterprise Risk Management
Teranet Inc.
Toronto, ON
- $140,400 to $152,100 CAD / year
- Full-time
…property and data solutions, as well as practice management automation to thousands of customers in the real estate, financial services, government, utilities, and legal…
Added 1 hour ago
E
Bilingual - Sr Talent Acquisition Specialist (French + English)
Epiroc
Mississauga, ON
- $95,912 to $126,870 CAD / year
- Full-time
Bilingual Senior HR Specialist – Talent Acquisition
Added 1 hour ago
Principal Software Engineer
Questrade Financial Group
Toronto, ON
As a Principal Software Engineer, you will be the senior technical authority on this platform. You will set architectural direction, raise the engineering bar, and stay close to the code.…
Added 1 hour ago
M
Network Engineer
Moneris
Toronto, ON
- Full-time
This role offers the opportunity to work across enterprise networking, security, and automation initiatives supporting mission-critical payment processing platforms. You will lead technical…
Added 1 hour ago
S
Développeur Logiciel R&D Senior / Senior R&D Software Developer
Syntronic
Montreal, QC
- Full-time
As a Senior R&D Software Developer, your main responsibilities will include the technical design, development and evolution of a software product, as well as technical leadership and…
Added 1 hour ago
S
Senior Flight Software Developer
Syntronic
Brampton, ON
- Full-time
We are looking for a Senior Flight Software Developer to design, implement, maintain, and test safety-critical, real-time software for complex robotic and aerospace systems. This role will…
Added 1 hour ago
S
Architecte Logiciel Embarqué / Embedded Software Architect
Syntronic
Montreal, QC
- Full-time
…life-saving healthcare innovations, and next-gen industrial automation. Our projects are diverse, impactful, and at the forefront of technological innovation. Be a part of something…
Added 1 hour ago
M
Associate Marketing Manager, Acquisition & Retention, Affinity Markets
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance.
Added 1 hour ago
P
Trading Operations Analyst
Purpose
Toronto, ON
- Full-time
…outcomes. The Trading Operations Analyst works closely with the Senior Trading Operations Analyst, building deep knowledge of the post-trade function while developing a working…
Added 1 hour ago
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Access Governance Coordinator
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- Contract
Identify opportunities to improve reporting, processes, and automation.
Added 1 hour ago
MS
Project Manager – Capital Markets
MSZ Systems
Toronto, ON
- Contract
We are seeking an experienced, AI-forward Associate Director / Senior Program Manager to lead strategic AI-enabled transformation initiatives within Capital Markets.
Added 1 hour ago
OH
IT Specialist
O'Dell HVAC Group
Waterloo, ON
- Full-time
We are seeking an IT Specialist to join our team. Reporting to the Senior Vice President, Operations and Performance, you will play a key role in supporting and maintaining the…
Added 1 hour ago
AW
Senior Engineer, Project Development
Agilus Work Solutions
Richmond Hill, ON
- Full-time
Agilus by Synergie is recruiting for a Senior Engineer, Project Development in the oil & gas industry in Richmond Hill, Ontario.
Added 1 hour ago
Senior Product Manager, Intelligence
Braze
Toronto, ON
We’re hiring a Senior Product Manager for Braze’s Intelligence team.
Added 2 hours ago
V
GTM Growth Lead
Validere
Calgary, AB · Toronto, ON
- Full-time
…decisions by streamlining operations with integrated data, automation, and predictive…
Added 2 hours ago
UH
Senior Data Science Analyst
University Health Network
Toronto, ON
- Contract
Establish and maintain MLOps best practices, including model versioning, pipeline automation, experiment tracking, and reproducible workflows.
Added 2 hours ago
SR
Senior Tax Manager
Swim Recruiting
Vancouver, BC
- $130,000 to $170,000 CAD / year
- Full-time
Reporting directly to the VP, Tax, this is a hands-on Senior Manager position combining corporate tax compliance, tax accounting and provisions with international tax, business partnering,…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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