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Added 10 mins ago
Senior Visualization Professional
Capgemini
Mississauga, ON
- Ensure data quality, consistency, and reporting performance.
Added 24 mins ago
GC
Analyst, Fund Operations
Guardian Capital Group
Toronto, ON
- Full-time
Reporting to the Senior Manager Fund Analyst the main responsibility of this position is to support all fund operations for Guardian Capital LP, overseeing administrative responsibilities…
Added 55 mins ago
V
Head of National Accounts & Institutional Sales, Vanguard Canada
Vanguard
Toronto, ON
- Full-time
…procedures per established Vanguard standards as required. Sets performance standards, reviews performance, provides feedback, and recommends wage increases in accordance with all…
Added 1 hour ago
A
Radiochemistry Analyst
ALS
Burlington, ON
- Full-time
The Radiochemistry Analyst is a technical leadership role responsible for establishing, developing, validating, and implementing radiochemical analytical methods within a newly developed…
Added 1 hour ago
AG
Business Intelligence Analyst
ATCO Group
Edmonton, AB
- Full-time
ATCO is looking for a Business Intelligence Analyst to join our Finance team and play a key role in transforming complex data into meaningful insights. Reporting to the Senior Manager,…
Added 1 hour ago
T
Senior Information Security Analyst
TD
Toronto, ON
- Full-time
The Senior Information Security Analyst will be responsible for managing information between multiple technical teams, the CSOC, ASR and ITS, LOB TS when appropriate.
Added 2 hours ago
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Modelling / Forecasting Senior Analyst (Quants)
TD
Toronto, ON
- Full-time
Added 2 hours ago
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Business Intelligence Analyst
ATCO
Edmonton, AB
- Full-time
ATCO is looking for a Business Intelligence Analyst to join our Finance team and play a key role in transforming complex data into meaningful insights. Reporting to the Senior Manager,…
Added 3 hours ago
Program Manager and Analyst, HR Transformation
Electronic Arts
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Reporting to the Senior Director, PE Technology Systems, you will bring together business insight, data, and emerging technology to help shape how work gets done across People Experience.…
Added 3 hours ago
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Fraud, Waste and Abuse Operations Lead Analyst - 12 Months Contract - Express Scripts Canada
Express Scripts Canada
Mississauga, ON
- Full-time
Job Title: Fraud, Waste and Abuse Operations Lead Analyst
Added 3 hours ago
KC
Senior Analyst, CMHC
KV Capital
AB · Edmonton, AB
- Full-time
Competitive total compensation package, including performance-based and long-term incentives
Added 3 hours ago
PB
Strategic Finance Manager
Pacific Blue Cross
Burnaby, BC
- Full-time
Working closely with Finance, business partners, project teams, and senior executives, you will provide strategic financial leadership across forecasting, business-case development,…
Added 3 hours ago
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Predictive Insights Business Analyst
TC Energy
Calgary, AB
- Full-time
As a Business Analyst on the Predictive Insights team, this role connects operational needs with technology delivery by translating business requirements, data needs, and process challenges…
Added 4 hours ago
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Sr. Financial Analyst, Global FP&A
''
Toronto, ON
- Full-time
We are seeking a Senior Financial Analyst, Global FP&A, to join McCain’s Global Financial Planning & Analysis team. Reporting to the Director, Global FP&A, this role plays an important part…
Added 4 hours ago
Senior Financial Analyst (Grants)
Toronto Community Housing or Toronto Seniors Housing
Toronto, ON
Reporting to the Manager, Treasury, the Senior Financial Analyst, Grants will serve as the finance lead for the centralized grants function and support senior management and act as the…
Added 4 hours ago
BG
Financial Analyst
Brandt Group of Companies
Calgary, AB
- Full-time
The Financial Analyst is responsible for supporting business decision-making through financial planning, analysis, and reporting. This role prepares forecasts, analyzes variances, develops…
Added 4 hours ago
KR
Junior Finance Controller
Kassen Recruitment
Mississauga, ON
- $95,000 to $100,000 CAD / year
- Full-time
The role is particularly well suited to someone at the Senior Accountant, Senior Financial Analyst, or Assistant Finance Manager level who is ready to broaden their responsibilities and…
Added 5 hours ago
E
FP&A senior analyst - Close to Downtown Montreal
Exceleris
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Reporting to the FP&A Manager, the Senior FP&A Analyst supports budgeting, forecasting, and financial planning in a multi-entity, multi-currency environment. The role also includes monthly…
Added 5 hours ago
V
Head of National Accounts & Institutional Sales, Vanguard Canada
Vanguard
Toronto, ON
- Full-time
…procedures per established Vanguard standards as required. Sets performance standards, reviews performance, provides feedback, and recommends wage increases in accordance with all…
Added 5 hours ago
T
Business Reporting Analyst
TEEMA
Burnaby, BC
- $40 to $60 CAD / hour
- Contract
…comfortable working independently with business groups and senior stakeholders - asking the right questions, gathering information, analyzing complex data, and turning it into clear,…
Added 5 hours ago
T
Compliance Business Oversight Analyst II (5535)
TD
Toronto, ON
- Full-time
Participate in personal performance management and development activities, including cross training within own team
Added 5 hours ago
CO
Senior Financial Analyst/ ERP Support Analyst (1 Year Contract)
City of Markham
Markham, ON
- $102,464 to $143,867 CAD / year
- Contract
The City of Markham is seeking a Senior Financial Analyst/ERP Support Analyst within the Financial Planning Division of the Finance Department. Reporting to the Senior Manager, this dual…
Added 5 hours ago
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Analyst, Corporate Banking, Energy - Calgary, AB
Scotiabank - Global Banking and Markets
Calgary, AB
- Full-time
Analyst, Corporate Banking, Energy – Calgary, AB
Added 5 hours ago
D
Senior Analyst, Media Effectiveness
dentsu
Toronto, ON
- Full-time
The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across…
Added 5 hours ago
SC
Senior Business Analyst
Strathcona County
Sherwood Park, AB
- Full-time
The Senior Business Analyst (Business Analyst II) plays a crucial role within the Business Relationship and Project Management Branch, supporting the Business Relationship Management Lead…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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