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Added 1 hour ago
A
Radiochemistry Analyst
ALS
Burlington, ON · CAN - ON - Burlington (Norjohn Court)
- Full-time
The Senior Analyst will have overall accountability for the technical, quality, and production aspects of radiochemistry services, including method development and accreditation, commercial…
Added 1 hour ago
A
Senior Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
…plans and executes the engineering activities assigned by the Technical Lead and/or Technical Manager, resolves routine and complex technical issues, and seeks guidance primarily for…
Added 1 hour ago
A
Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
AtkinsRéalis is currently seeking an intermediate Piping Stress Analyst to join the Candu Energy Inc. engineering team in Mississauga, Ontario.
Added 3 hours ago
AH
IT Customer Support II
Alberta Health Services
Calgary, AB · Greater Calgary Metropolitan Area
- Temporary
The Customer Support II (CSII) Deskside Analyst position provides technical support for computing devices, printer devices, peripherals, deskside applications, mobility devices and other…
Added 3 hours ago
TC
Senior Financial Analyst/ ERP Support Analyst (1 Year Contract)
The Corporation of the City of Markham
Markham, ON
- $102,464 to $143,867 CAD / year
- Full-time
- Temporary
The City of Markham is seeking a Senior Financial Analyst/ERP Support Analyst within the Financial Planning Division of the Finance Department. Reporting to the Senior Manager, this dual…
Added 3 hours ago
A
Senior Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
…plans and executes the engineering activities assigned by the Technical Lead and/or Technical Manager, resolves routine and complex technical issues, and seeks guidance primarily for…
Added 3 hours ago
A
Senior Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
…plans and executes the engineering activities assigned by the Technical Lead and/or Technical Manager, resolves routine and complex technical issues, and seeks guidance primarily for…
Added 3 hours ago
A
Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
AtkinsRéalis is currently seeking an intermediate Piping Stress Analyst to join the Candu Energy Inc. engineering team in Mississauga, Ontario.
Added 3 hours ago
A
Piping Stress Analyst Engineer
AtkinsRéalis
Mississauga, ON
- Full-time
AtkinsRéalis is currently seeking an intermediate Piping Stress Analyst to join the Candu Energy Inc. engineering team in Mississauga, Ontario.
Added 4 hours ago
K
Associate Director - Cloud Technology Advisor
Kyndryl
Calgary, AB · BC
- Full-time
Mentor consultants, architects, and technical specialists.
Added 4 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
The Software Analyst contributes to the design, development, integration, and testing of low- to medium-complexity operationally critical and safety-critical software systems within the…
Added 4 hours ago
HR
Software Analyst
Hitachi Rail
Toronto, ON
- Full-time
The Software Analyst contributes to the design, development, integration, and testing of low- to medium-complexity operationally critical and safety-critical software systems within the…
Added 6 hours ago
M
Senior Data Analyst I, Product
Mistplay
Toronto, ON
- Full-time
The Senior Data Analyst I, Product within Mistplay's Data department will play a crucial role in enhancing Mistplay's business performance through insightful analysis and driving analytics…
Added 7 hours ago
TA
Technical Product Manager (Insurance)
Tiger Analytics Inc.
Remote, Canada
- Full-time
- Remote
Communicate product strategy, progress, and outcomes to senior leadership and key stakeholders.
Added 8 hours ago
Senior Visualization Professional
Capgemini
Mississauga, ON
- Act as the technical and functional lead for Power BI initiatives.
Added 9 hours ago
IE
Senior Analyst, Financial Reporting
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
The Senior Analyst, Financial Reporting is responsible for supporting IMAX Corporation’s financial reporting, consolidation, technical accounting, and financial analysis activities. This…
Added 9 hours ago
PC
Senior Business Systems Engineer - 1751 - 175325 - 175490
Piper Companies
ON · Durham, ON
- Full-time
Keywords: Senior Business Systems Engineer, Business Systems Analyst, ERP Engineer, ERP Administrator, NetSuite, Oracle ERP, SAP, Microsoft Dynamics, Workday, Enterprise Applications,…
Added 9 hours ago
A
Radiochemistry Analyst
ALS
Burlington, ON
- Full-time
The Senior Analyst will have overall accountability for the technical, quality, and production aspects of radiochemistry services, including method development and accreditation, commercial…
Added 10 hours ago
T
Senior Information Security Analyst
TD
Toronto, ON
- Full-time
The Senior Information Security Analyst will be responsible for managing information between multiple technical teams, the CSOC, ASR and ITS, LOB TS when appropriate.
Added 10 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Calgary, AB
- Full-time
Added 10 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Calgary, AB
- Full-time
Added 10 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Montreal, QC
- Full-time
Added 10 hours ago
PC
Senior Technical Support Analyst / Analyste principal(e) du soutien technique
Parkland Corporation
Montreal, QC
- Full-time
Added 11 hours ago
PE
Senior Settlements Analyst
Pattern Energy
Toronto, ON
- Full-time
As a member of Pattern Energy's Energy Settlements team, the Senior Settlement Analyst will serve as a subject matter expert for CAISO market settlements. This role is responsible for…
Added 11 hours ago
TE
Predictive Insights Business Analyst
TC Energy
Calgary, AB
- Full-time
As a Business Analyst on the Predictive Insights team, this role connects operational needs with technology delivery by translating business requirements, data needs, and process challenges…

dentsu

Senior Analyst, Media Effectiveness

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Experience: 3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Posting language: English
Posted: Oct 6, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.

Key Responsibilities

Reporting & Analytics

Lead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.
Analyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.
Support the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.
Conduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.
Apply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.
Monitor market trends and competitive activity to identify opportunities and inform strategic recommendations.

Dashboard Development & Data Management

Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.
Partner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.
Extract, transform, validate, and harmonize data from multiple marketing and media platforms.
Monitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.

Stakeholder Collaboration

Collaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.
Present performance updates, insights, and recommendations to both technical and non-technical audiences.
Translate complex analytical findings into clear business recommendations that support client decision-making.

Qualifications

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.
3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.
Strong SQL skills with experience working across multiple data sources.
Experience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.
Knowledge of statistical analysis methods, including regression analysis and hypothesis testing.
Strong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.
Experience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.
Strong communication skills with the ability to translate complex data into actionable business insights.

Preferred

Experience with incrementality testing, experimentation frameworks, or media effectiveness measurement.
Knowledge of Bayesian analysis, causal inference, or marketing science methodologies.
Experience with Python or R for analysis and automation.
Exposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.
Experience working with first-party data and privacy-centric measurement solutions.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Senior Analyst is responsible for measuring and evaluating media performance across various digital platforms to deliver actionable insights. They will lead campaign reporting, design dashboards, and conduct statistical analyses to support data-driven decision-making for clients.

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess 3-5+ years of experience in marketing or media analytics. Proficiency in SQL, cloud-based data environments, and statistical methodologies is required for this role.

Skills

SQL
Google Ads
DV360
SA360
Meta
Pinterest
TikTok
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
Regression Analysis
Hypothesis Testing
Data Visualization
Marketing Analytics

Visa sponsorship

Not detected in the job text

Keywords

Media Effectiveness
Marketing Analytics
SQL
BigQuery
Azure
Snowflake
Regression Analysis
Hypothesis Testing
Looker Studio
Tableau
Power BI
Google Ads
DV360
SA360
GA4
Adobe Analytics
Incrementality Testing
Experimentation
Data Engineering
Attribution
Conversion Tracking
Python
R
Marketing Mix Modeling
Bayesian Analysis
Causal Inference
Business Intelligence
Data Visualization
Performance Reporting
Digital Media

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