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MR
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dentsu

Supervisor, Planning

Toronto, ON, Canada

The salary range for this position is $70k-77k. · Full-time

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Job details

Pay: The salary range for this position is $70k-77k.
Job type: Full-time
Experience: A minimum of 3 years of media planning experience focused on All Media Channels and a minimum of 1year experience leading a team.
Posting language: English
Posted: Nov 2, 2026

Original job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Planning Supervisor is responsible for developing a high-performing team and providing guidance on client and media planning strategy. The Planning Supervisor will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team’s planning strategy and execution.

Accountabilities:

Manages, coaches, and develops a team across media planning deliverables through the planning and campaign process to improve and achieve client goals.

Coaches team to develop planning strategies that maximize media dollars and media efficiency.

Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.

Grows the sophistication of the team’s media knowledge, expanding into data and technology.

Identifies development areas in team members to help achieve and drive their performance goals for the year.

Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.

Facilitates the implementation of quality control processes and systems across client groups.

Briefs partner agencies on strategic implementation needs and roles of specific communication channels.

Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.

Participates and presents in new business efforts for the Canadian Network.

Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.

Qualifications:

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

A minimum of 3 years of media planning experience focused on All Media Channels and a minimum of 1year experience leading a team.

Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.

Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.

Advanced knowledge of Media Planning and Research Tools:

Ability to instill confidence and manage expectations with internal and external stakeholders.

Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.

Strong negotiation, presentation and people skills.

Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.

Excellent written and verbal communication skills. • Must be able to collaborate with cross-functional teams and multiple stakeholders.

Additional information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is $70k-77k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

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More about this job

Responsibilities

The Planning Supervisor manages and develops a team to execute media planning strategies that achieve client business goals. They oversee the entire planning process, collaborate with cross-functional teams, and ensure high-quality standards across all digital platforms.

Requirements

Candidates must have a post-secondary degree or diploma in a relevant field and at least 3 years of media planning experience. A minimum of 1 year of team leadership experience and advanced proficiency in media planning tools and MS Office are required.

Skills

Media planning
Team leadership
Data analysis
Campaign management
Bid management
Optimization
Strategic planning
Budget management
Presentation skills
Negotiation
MS Office
Excel
Communication skills
Stakeholder management
Quality control

Benefits

Medical
Dental
RRSP
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Digital Platforms
eCommerce
Campaign Activation
Data-driven
Media Buying
DSP
Pivot Tables
VLOOKUP
Performance Marketing
Strategic Implementation
Client Relations
Media Efficiency
Reporting
Business Performance

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