Director, Creator & Community
About the Role
We're looking for a Director, Creator & Community to join our growing Creator team at Diamond.
As creator marketing continues to evolve, we're helping brands move beyond individual influencer campaigns to build more connected, long-term relationships with creators and their communities. From integrated influencer activations to always-on ambassador programs and scalable UGC content production, our work brings together creativity, culture, and measurable business impact.
In this role, you'll lead the strategy and execution of creator marketing programs across a portfolio of clients, bringing together traditional influencer marketing, creator partnerships, community development, and content at scale.
Reporting into the AVP, Creator & Social, you'll independently manage client programs, lead and mentor direct reports, and collaborate across disciplines to deliver strong work. You'll also contribute to the continued evolution of Diamond's creator marketing capabilities, particularly in creator communities, ambassador programs, and UGC. Working alongside other senior team members.
We're looking for someone who combines strategic thinking, strong relationship-building skills, and the operational expertise to bring ambitious programs to life.
What You'll Do
Own End-to-End Influencer & Creator Marketing Campaigns
- Develop and execute influencer and creator marketing strategies across assigned client accounts, from integrated brand campaigns to always-on programs.
- Oversee end-to-end influencer activations, including strategic planning, creator selection, partnership development, content strategy, execution, and measurement.
- Identify the right mix of influencers, UGC creators, ambassadors, and advocates to support campaign objectives and audience needs.
- Guide creator-led storytelling and content development that feels authentic to both the creator and the brand.
- Collaborate with strategy, creative, social, and paid media teams to integrate creator partnerships into broader marketing initiatives.
- Ensure campaigns deliver against client objectives, timelines, budgets, and performance KPIs.
Build & Grow Creator Communities
- Develop and manage long-term creator communities and ambassador programs that foster meaningful relationships between brands and creators.
- Design and scale creator networks, including programs involving 50+ active ambassadors, advocates, and content creators.
- Establish strategies for creator recruitment, onboarding, engagement, recognition, retention, and community growth.
- Create opportunities for creators to connect with brands and one another, building relationships that extend beyond individual campaign partnerships.
- Develop ongoing engagement strategies, incentive structures, and activation opportunities that strengthen brand affinity and advocacy.
- Identify opportunities to evolve campaign-based creator relationships into sustained partnerships and communities.
Develop Scalable Creator Programs
- Develop integrated creator programs that bring together influencers, UGC creators, ambassadors, and community voices across the marketing funnel.
- Build always-on creator strategies and scalable UGC production models that support organic social, paid media, and owned channels.
- Define creator roles, content requirements, and partnership structures based on campaign and business objectives.
- Establish repeatable processes for creator sourcing, content development, approvals, licensing, and performance optimization.
- Partner with paid media and social teams to understand how creator content performs and identify opportunities to improve creative effectiveness.
- Explore new platforms, technologies, and partnership models that help brands scale content production and engagement.
Manage Client Relationships & Program Delivery
- Serve as a senior day-to-day strategic lead across assigned client accounts, confidently guiding recommendations, campaign development, and execution.
- Independently manage complex creator programs, balancing strategic ambition with operational excellence.
- Oversee program budgets, scopes, timelines, resourcing, and delivery to ensure quality and profitability.
- Establish meaningful KPIs and measurement frameworks across influencer campaigns, creator content, community growth, advocacy, and business impact.
- Translate campaign and program performance into actionable insights and recommendations.
- Build trusted client relationships through proactive thinking, clear communication, and a deep understanding of business objectives.
Lead, Mentor & Collaborate
- Manage, mentor, and develop direct reports, providing clear direction, constructive feedback, and opportunities for professional growth.
- Support junior and senior team members in strengthening their strategic thinking, creator marketing expertise, and client management skills.
- Oversee workload management, priorities, and quality of delivery within assigned teams and accounts.
- Collaborate with fellow Directors, Senior Director, and senior leadership to share best practices, improve processes, and strengthen ways of working.
- Contribute to new business opportunities, strategic proposals, and the continued growth of Diamond's Creator & Social practice.
- Stay ahead of emerging creator platforms, cultural trends, technologies, and industry developments to bring forward new opportunities for clients.
What You Bring
- 7–10+ years of experience in influencer marketing, creator marketing, brand partnerships, or related disciplines, ideally within an agency environment.
- Proven experience developing and managing traditional influencer campaigns, integrated creator activations, and always-on programs.
- Experience building or managing creator communities, ambassador networks, or long-term creator partnership programs.
- Strong understanding of the evolving creator landscape, including influencers, UGC creators, brand advocates, and creator-led paid media.
- Demonstrated ability to manage complex programs involving multiple creators, content streams, stakeholders, and deliverables.
- Experience managing and mentoring direct reports, supporting team development, and independently owning client relationships.
- Strong strategic capabilities, with the ability to translate audience insights and business objectives into compelling creator programs.
- Working knowledge of paid social, content licensing, usage rights, and creator content performance.
- Strong operational and commercial skills, including budgeting, resourcing, program profitability, and process development.
- Experience with creator marketing platforms, campaign management tools, and performance reporting systems.
- A genuine passion for creators, culture, community-building, and the evolving role of creator marketing.
What Success Looks Like
- You're independently managing assigned client accounts and delivering strong influencer and creator marketing programs.
- You've developed or grown creator communities that create sustained value for brands and meaningful experiences for participating creators.
- You're building scalable UGC and always-on programs that consistently deliver quality content and measurable results.
- Clients trust your strategic recommendations and feel confident in your ability to lead complex programs.
- Your direct reports are supported, developing their skills, and taking greater ownership of their work.
- You're collaborating effectively with fellow Directors & Sr Director contributing to the continued evolution of Diamond's Creator & Social practice.
