Senior Manager, Insights (Qualitative)

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. We’ve been around for 16+ years, and we’ve taken our expertise in innovation insights and turned it into a technology-driven, predictive model for consumer brands.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

About this role 

We are looking for a highly capable Senior Manager, Insights (Qualitative) to support the delivery of qualitative research projects and work closely with Directors, Managers, and Analysts across the team.

The Senior Manager, Insights (Qualitative) will contribute across the research process, including project design, fieldwork, analysis, and reporting. The successful candidate will bring strong project management, analytical, writing, and communication skills, as well as some experience moderating qualitative research.

Primary responsibilities 

Responsibilities will include, but are not limited to:

• Executing qualitative projects across design, fieldwork, analysis, and reporting 
• Managing project timelines, deliverables, and internal workflows 
• Moderating using live and asynchronous methodologies 
• Drafting screeners, discussion guides, and other research materials 
• Reviewing online research platform programming and related materials 
• Monitoring fieldwork, identifying issues, and supporting timely solutions 
• Analyzing and synthesizing findings into clear, actionable insights 
• Developing research reports and presentations 
• Applying AI tools to support analysis and deliverables 
• Attending and actively contributing to internal and client meetings 

Experience, skills, and requirements 

• 5+ years of relevant qualitative research experience 
• University degree and/or post-graduate certificate in a relevant field 
• Experience managing qualitative research projects across multiple stages of the research process 
• Experience moderating live and asynchronous qualitative research 
• Strong analytical and synthesis skills and report-writing ability 
• Clear, timely, and effective communication skills 
• Experience with online research platform programming and management 
• Comfort using AI tools and incorporating them into research workflows 
• Extensive experience with Microsoft Office, particularly PowerPoint and Word 
• Collaborative, proactive, and solutions-oriented approach 
• Intellectually curious and empathetic 
• Strong attention to detail and ability to manage competing priorities 
• French and/or other language skills are an asset 
• Willingness to travel occasionally within North America 

Work Perks:

• A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
• Unlimited vacation policy
• Reimbursement for health and wellness classes/memberships and continuous learning
• RRSP / 401K employer matching program
• Offices in Toronto and Chicago, located steps to public transportation in the downtown core
• Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com.

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.