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Dig Insights

Director of Qualitative Research

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Job type: Full-time
Apply by: Oct 22, 2026
Posting language: English
Posted: Sep 22, 2026

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Original job description

Dig Insights unites strategy, human understanding, and technology to help brands move decisively, in a world that won’t wait. We work with insights and marketing professionals at some of the world’s most well-loved brands, powering their brand and innovation decision-making. Dig One is our agile technology platform, used by our people and our clients, to deliver smarter and faster decisions.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

Director of Qualitative Research / Senior Moderator – About this role

Working closely with the Analyst, Managers and VP on their team, the Director of Qualitative Research / Senior Moderator provides essential support to their team to help execute and deliver client projects. The Director of Qualitative Research has approx. 7 + years' experience in a research role and is responsible for developing the research report including strategic insights/research findings to their VP. The Director of Qualitative Research has demonstrated their research skills and knowledge, and client service capabilities in their previous role(s). They can be relied on for project updates, recommendations on additional analysis required, working with other Dig team members to develop solutions to any project related problems and troubleshoot any issues that arise. In addition, they should possess strategic and consultative skills as a researcher. The Qualitative Director at Dig is encouraged to take part in our company’s exciting culture and enjoy this dynamic stage in their career.

Your primary responsibilities will include, but are not limited to:

Executing all aspects of a qualitative research project from start to finish. This includes:

Project design, reviewing and lending a strategic eye to guides, and overseeing logistics such as recruitment and survey/platform programming.
Moderation of one-on-one IDIs, focus groups and online qualitative methodologies both in-person and online.
Performing analysis, writing reports, and presenting results.
Participate in research design and writing draft proposals.
Performing secondary research to support primary research-based implications.
Overseeing project management and ensuring timely, quality deliverables according to project design.
Managing field suppliers to ensure that projects are delivered on time and on budget.
Contributing to client meetings as an active participant in delivering superior client service.
Mentoring junior staff.
Act as key contact in support of Vice-President, Qualitative Research.

Experience, Skills and Requirements:

7 + years of direct and relevant experience.
University Degree and/or Post-Graduate Certificate in a relevant field (Market Research, Business Insights, Marketing, or other).
Solid English communication skills, both written and oral are required (French skills/ other languages are a plus!).
Excellent skills in Microsoft Office Suite are required.
Able to work within a fast-paced dynamic environment.
Ability to meet tight deadlines, while maintaining close attention to detail.
Ability to work independently and with a team.
Ability to work outside of normal office hours (e.g., evening focus groups).
Entrepreneurial, proactive and solutions-oriented.
Enjoys having conversations with others, naturally inquisitive and open to frequent travel to Canada & US.

Work Perks:

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices.
Unlimited vacation policy.
Reimbursement for health and wellness classes/memberships and continuous learning.
RRSP / 401K employer matching program.
Offices in Toronto and Chicago located steps to public transportation in the downtown core.
Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com & www.upsiide.com

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGTBQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

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More about this job

Responsibilities

The Director of Qualitative Research is responsible for executing all aspects of qualitative research projects, including design, moderation, analysis, and reporting. They also provide strategic support to the Vice-President, manage project logistics, and mentor junior staff members.

Requirements

Candidates must have 7+ years of relevant experience and a university degree or post-graduate certificate in a related field. Strong English communication skills, proficiency in Microsoft Office, and the ability to work in a fast-paced, collaborative environment are required.

Skills

Qualitative research
Moderation
Project management
Strategic insights
Report writing
Client service
Research design
Mentoring
Data analysis
Secondary research
Communication
Microsoft Office Suite
Consultative skills
Problem solving

Benefits

Unlimited vacation policy
Health and wellness reimbursement
RRSP / 401K employer matching program
Hybrid-remote work environment

Visa sponsorship

Not detected in the job text

Keywords

Qualitative Research
Market Research
Moderation
IDIs
Focus Groups
Project Management
Strategic Insights
Data Analysis
Client Service
Business Insights
Marketing
Microsoft Office Suite
Research Design
Consulting
Field Management
Secondary Research
Agile Technology
CPG
QSR
Retail
Financial Services
Telecommunications

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