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Added 11 mins ago
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Gestionnaire de produits, Composants de matériel roulant (RSC) / Rolling Stock Components (RSC) Product Manager
Wabtec
Montreal, QC
- Full-time
Added 11 mins ago
IT Investment Planning & Financial Strategy Manager
Innovation and New Technology
Winnipeg, MB
Reporting to the Executive Director, the IT Investment Planning and Financial Strategy Manager provides strategic leadership and expert advice related to IT investment planning, financial…
Added 26 mins ago
WG
Supply Chain Coordinator
Western Global
Winnipeg, MB · Greater Winnipeg Metropolitan Area
- Full-time
Producing regular reporting for stock items at min-max levels and recommending order levels based on data driven forecasts.
Added 26 mins ago
Front End - Supervisor Front End II
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Fort McMurray, AB
The Front-End Supervisor is responsible to ensure a superior customer service experience by coaching, and developing friendly, well-trained staff. The Supervisor will supervise the…
Added 26 mins ago
System Architect - Krembil Centre for Neuroinformatics
CAMH
Toronto, ON
The Integrated Youth Services (IYS) data platform is a federated, bilingual, pan-Canadian learning health system that brings together integrated youth services networks and hubs across the…
Added 26 mins ago
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Consultant(e) en intégration (Bilingue) - Integration Consultant (Bilingual)
ADP
Toronto, ON · Montreal, QC · Etobicoke, Ontario
- Full-time
ADP Canada is a leading provider of payroll, HR, talent, time management, and benefits administration solutions. We are committed to helping organizations simplify workforce management throu
Added 26 mins ago
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Manager, Lifecycle Marketing and Personalization
Definity Insurance Company
Toronto, ON
- Full-time
Reporting to the AVP, Digital Marketing & Operations, the Manager, Lifecycle Marketing & Personalization is responsible for developing and executing B2B lifecycle marketing strategies that…
Added 26 mins ago
G&
District Sales Manager
Grand & Toy
Vaughan, ON
- Full-time
Lead, coach, and drive growth across one of the industry’s most important markets. We're looking for a dynamic District Sales Manager to lead and develop a team of sales representatives…
Added 26 mins ago
UO
Project Lead , Paediatrics
University of Calgary
Calgary, AB
- Full-time
Reporting to the Research Program Manager and Principal Investigator, this position provides senior-level, independent coordination and technical leadership for large, multi-site, pan…
Added 39 mins ago
CA
Accounting Manager
Coles Associates Ltd
Charlottetown, PE
- Full-time
You will oversee project accounting, billing, collections, payroll coordination, reconciliations, reporting, and month-end and year-end preparation, including complete records for our…
Added 41 mins ago
GE
Operations Supervisor - Afternoons
GFL Environmental Inc.
Toronto, ON
- Full-time
Reporting directly to the Toronto Branch Manager or the site designate, the Operations Supervisor is responsible for the supervision of all operating and maintenance staff to assure safe…
Added 41 mins ago
RI
Quality Assurance Manager
Richardson International
Barrhead, AB
- Full-time
We currently have an opportunity for a Quality Assurance Manager at our Barrhead, AB location. Reporting to the Director of Operations, Richardson Oilseed Products, the Quality Assurance…
Added 41 mins ago
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Customer Service Manager
TRIPLE EIGHT TRANSPORT INC.
Abbotsford, BC
- $80,000 to $90,000 CAD / year
Triple Eight Transport Inc. is seeking a results-driven Customer Service Manager to lead the Customer Service and Account Management teams, strengthen customer relationships, and drive…
Added 41 mins ago
SL
Manager, Expense Management
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
The Manager, Expense Management, a key member of the RA&S Expense Management team, will be responsible for allocating expenses by product group for operating expenses, providing analysis to…
Added 56 mins ago
Controls Supervisor
JENOPTIK AG
Barrie, ON
The Controls Supervisor is responsible for driving standardization, technical excellence, and consistent project execution within the Controls Department. Reporting directly to the…
Added 56 mins ago
CT
Associate Manager, Loyalty Program
Canadian Tire Corporation
Toronto, ON
- Full-time
Lead loyalty research and insights: Partner with Research & Insights to shape recurring and ad hoc member research, competitive reviews and performance reporting, translating findings into…
Added 56 mins ago
Senior Audit Manager, Compliance Audit
Scotiabank
Toronto, ON
The Senior Audit Manager is a dynamic, innovative, and trusted advisor who uses data to deliver industry leading assurance and insights to keep the Bank and our customers safe.
Added 56 mins ago
Senior Manager, Investments Client Growth & Engagement
Scotiabank
Toronto, ON
The Senior Manager, Investments Client Growth and Engagement, will shape the strategy, planning and execution of key multi-channel short-term and long-term strategic initiatives that drive…
Added 56 mins ago
Manager, Investments Client Growth and Engagement
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Toronto, ON
The Manager, Investments Client Growth and Engagement, will design and execute short term and long term strategic initiatives that drive growth across our retail investment business.…
Added 56 mins ago
Senior Analyst, SFP Product Programs
Scotiabank
Toronto, ON
The Senior Analyst, SFP Product Programs, executes and monitors complex operational activities across Scotia Financial Planning (SFP) product programs and solutions. Working within…
Added 56 mins ago
Sales Planning & Strategy Manager
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Toronto, ON
The Sales Planning and Strategy Manager leads the sales planning and strategy for the Canadian retail grocery business, connecting cross-functional partners to translate approved commercial…
Added 56 mins ago
Digital Content Coordinator
University of Toronto
Toronto, ON
Reporting to the Manager, Marketing, Communications and Strategic Initiatives, the Digital Content Coordinator will play a key role in the planning, implementation and evaluation of social…
Added 56 mins ago
Sourcing Specialist
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ON · Mississauga, ON
Reporting to the Procurement Manager the Sourcing Specialist will:
Added 56 mins ago
CG
People Business Partner
Credit Genie
Toronto, ON
- $140,000 to $170,000 USD / year
- Full-time
Partner with leaders to set clear performance expectations, strengthen management practices, and connect talent and reward decisions to business priorities. Use reliable people data and…
Added 56 mins ago
BT
Audit & Accounting Manager
Baker Tilly Canada
Vancouver, BC
- Full-time
We are looking for an Audit & Accounting Manager to join our team - a role where your expertise will drive meaningful outcomes and your ambition will help shape what comes next. Here,…

Dig Insights

Manager, ABM & Paid Digital

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
Posting language: English
Posted: Oct 27, 2026

Original job description

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. We’ve been around for 16+ years, and we’ve taken our expertise in innovation insights and turned it into a technology-driven, predictive model for consumer brands.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

About this role

We're looking for a highly organized, strategic marketer to own our account-based marketing and paid digital programs end-to-end. As Manager, ABM & Paid Digital, you'll be the connector between our marketing team, our sales organization, and our external paid media agency. You'll set the direction for how we use paid channels to drive brand awareness and engagement with priority accounts, then make sure it gets executed well, on time, and with measurable impact on pipeline.

In this role, you will own the relationship with our external agency partner, including briefing, prioritization, and timelines, while holding both internal and agency teams accountable to deliverables. You will manage the end-to-end project flow of ABM campaigns, from kickoff and creative briefs through launch, optimization, and wrap-up, and project manage the ABM and paid digital strategy, including target account tiers, segmentation, and campaign sequencing. Working with the agency, you will set ABM goals tied to account warmth, pipeline, and revenue targets, and you will coordinate with content and subject matter experts to ensure campaigns are supported by relevant messaging and assets. You will also partner with marketing operations on lifecycle programs, segmentation, lead flow, and data integrity so that ABM activity connects cleanly to the funnel.

This is a role for someone who thrives on the strategic side of ABM: turning strategy into briefs, timelines, and deliverables across many moving parts, then closing the loop with clear reporting on what worked. You'll work closely with sales leadership, content, marketing operations, and our agency partner, and report into the SVP, Marketing & Brand Strategy.

Primary responsibilities

Responsibilities will include, but are not limited to:

ABM & Paid Digital Strategy

Run the ABM and paid digital strategy, aligned to business goals and sales priorities.
Align target account tiers with the right level of investment and personalization for each.
Maintain the target account list in collaboration with commercial leadership.
Balance ABM and brand awareness investment, and make recommendations on budget allocation and channel mix.
Monitor the lifecycle, identifying opportunities to improve engagement and conversion across the account journey.

Agency & Program Management

Serve as the primary point of contact for our external paid media and ABM agency, managing day-to-day communication.
Write clear briefs, define inputs and targeting requirements, and manage timelines across internal teams and agency partners.
Review agency work and performance, give direction, and hold partners accountable to agreed deliverables and outcomes.
Run the operating rhythm for ABM programs: kickoffs, status check-ins, retrospectives, and planning cycles.
Act as a continuous feedback loop, bringing sales and BD learnings together with campaign and content output.

Measurement, Reporting & Insights

Monitor KPIs for ABM, paid digital, and lifecycle effectiveness.
Maintain dashboards and reporting frameworks that show marketing's impact on pipeline and account engagement.
Analyze campaign and account-level data to identify trends, gaps, and opportunities for optimization.
Translate performance into clear recommendations, to be presented to commercial leaders.
Work with commercial operations to ensure accurate tracking and campaign data integrity.

Lifecyle Marketing

Partner with commercial operations on lead scoring, lifecycle stages, segmentation, and nurture programs so they align with ABM priorities.
Provide input on lifecycle strategy and sequencing for priority accounts and segments.

Cross-Functional Collaboration

Partner with commercial leadership on account targeting, handoff, and follow-up.
Collaborate with content, design, and internal SMEs to ensure smooth campaign execution.

Experience, skills, and requirements

You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
You've managed external agency relationships and know how to brief, direct, and hold partners accountable.
You're an exceptional project manager who stays organized across many concurrent campaigns, stakeholders, and deadlines.
You're comfortable with data and can turn campaign performance into clear insights and recommendations for senior audiences.
You've worked with marketing automation and CRM platforms like HubSpot, Propensity, Clay, or Salesforce.
You're proactive, collaborative, and confident working with sales leadership.
Bonus: experience with ABM platforms, paid social and programmatic advertising, or building pipeline-focused dashboards.

Work Perks:

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
Unlimited vacation policy
Reimbursement for health and wellness classes/memberships and continuous learning
RRSP / 401K employer matching program
Offices in Toronto and Chicago, located steps to public transportation in the downtown core
Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com.

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

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More about this job

Responsibilities

Own the account-based marketing and paid digital strategy, including target account tiers, campaign sequencing, agency coordination, and end-to-end program execution. Monitor campaign and account performance, maintain reporting and data integrity, and use insights to improve engagement, pipeline impact, and alignment with sales and lifecycle programs.

Requirements

Candidates should have 4–5 years of B2B marketing experience, including hands-on experience in ABM, paid digital, demand generation, or lifecycle marketing, and experience managing external agencies. They should be highly organized, comfortable analyzing performance data and presenting recommendations, familiar with marketing automation or CRM platforms such as HubSpot, Propensity, Clay, or Salesforce, and confident collaborating with sales leadership.

Skills

Account-Based Marketing
Paid Digital Marketing
Demand Generation
Lifecycle Marketing
Agency Management
Project Management
Campaign Strategy
Campaign Optimization
Budget Allocation
Channel Mix Planning
Performance Measurement
Data Analysis
Dashboard Reporting
Marketing Automation
CRM Platforms
Cross-Functional Collaboration

Benefits

Hybrid-Remote Work Environment
Unlimited Vacation
Health and Wellness Reimbursement
RRSP / 401(k) Employer Matching
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Account-Based Marketing
Paid Digital
B2B Marketing
Demand Generation
Lifecycle Marketing
Target Account Tiers
Account Segmentation
Campaign Sequencing
Paid Media
Brand Awareness
Pipeline
Revenue Targets
Agency Management
Creative Briefs
Campaign Optimization
KPI Monitoring
Marketing Dashboards
Account Engagement
Lead Scoring
Lead Flow
Nurture Programs
Marketing Automation
HubSpot
Propensity
Clay
Salesforce
Paid Social
Programmatic Advertising
Data Integrity
Commercial Operations

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