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Added 13 mins ago
UO
Employer Relations Specialist, Haskayne School of Business
University of Calgary
Calgary, AB
- Volunteer
…is a member of the Student Services team and reports to the Manager, Career & Life Design. The scope of the Career and Life Design team focuses primarily on: 1) career advising, 2) career…
Added 44 mins ago
PM
Paid Social Manager
Publicis Media
Toronto, ON
- Full-time
Working under the direction of and in collaboration with the Social Media Director, the Social Media Manager leads a team in the conception and delivery of innovative, well-targeted,…
Added 44 mins ago
M
Senior Account Manager, SEM
Monks
Toronto, ON
- Full-time
Passion for crunching numbers, analyzing data, and navigating Excel/Google sheet spreadsheets
Added 44 mins ago
M
Manager, Product Management - Media Solutions
Mastercard
Toronto, ON
- Full-time
…end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business…
Added 59 mins ago
B
QA Analyst
BMO
Toronto, ON · BMOPLACE
- Full-time
Defines and develops marketing campaign strategies that strengthen the BMO brand, maximize revenue and optimize the customer experience. Works collaboratively with business/groups on the…
Added 1 hour ago
MC
Chef de l’engagement du client / Customer Engagement Manager
Merck Canada
Kirkland, QC
- Full-time
…Cross-Functional Project Management, Customer Engagement, Digital Marketing, Integrated Marketing, Marketing Activation, Marketing Analytics, Marketing Campaigns, Marketing Channels, Media…
Added 1 hour ago
GF
District Sales Manager
Gordon Food Service - Canada
Winnipeg, MB
- Full-time
…opportunities with customers. Reports, analyzes and communicates data regarding the achievement of goals. Oversees and monitors training activities for direct reports and participates in…
Added 1 hour ago
S
Creative Strategist
Santevia
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
The Creative Strategist is a data-driven role at the heart of Santevia's customer acquisition. You will own the creative testing roadmap for paid social, which means turning customer…
Added 1 hour ago
TH
MERCHANDISING SPECIALIST - LIVE GOODS
The Home Depot Canada
Toronto, ON
- Full-time
…The specialist is responsible for maintaining and managing data accuracy as it relates to article listings, supplier base and marketing activity. This role manages communications with…
Added 1 hour ago
TH
spécialiste, Marchandisage
The Home Depot Canada
Toronto, ON
- Full-time
…The specialist is responsible for maintaining and managing data accuracy as it relates to article listings, supplier base and marketing activity. This role manages communications with…
Added 1 hour ago
TL
Performance Marketing Manager
The Leadership Agency
Toronto, ON
- Full-time
myRocky is scaling its paid acquisition efforts and looking for a Performance Marketing Manager to take hands-on ownership of campaign strategy, execution, and optimization. Reporting to…
Added 1 hour ago
WN Territory Manager - Edmonton
Factors Group of Nutritional Companies
Edmonton, AB
Reporting: Prepare regular reports and updates on sales performance, market trends, and client interactions. Utilize data and analytics to drive informed decision-making and strategic…
Added 1 hour ago
M
Director, Marketing & Growth
Minga
Kelowna, BC
- Full-time
Someone who wants to help build what's next, take real ownership, and grow with us along the way. We're looking for a data-obsessed, commercially minded, and creative Director, Marketing &…
Added 1 hour ago
Lifecycle Marketing Specialist
Zen Educate
Vancouver, BC
Hi, I'm Gerald, Senior Lifecycle Marketing Manager at Zen Educate. I'm looking for a Lifecycle Marketing Specialist to help us build lifecycle programs that create compounding growth by…
Added 1 hour ago
CI
eCommerce Site Specialist
Carters Inc.
Mississauga, ON
- Full-time
Work directly with site marketing manager to gain a deeper understanding of site analytics
Added 1 hour ago
CI
Manager, Site Merchandising
Carters Inc.
Mississauga, ON
- Full-time
The Manager Site Merchandising is responsible for enhancing the online shopping experience to drive customer engagement, improve conversion rates, and optimize revenue across the company’s…
Added 1 hour ago
A
Chef principal, Publicité numérique chez les détaillants - St-Laurent, QC
Abbott
Montreal, QC
- Full-time
Ce poste se situe à la croisée du marketing, des ventes, du numérique et de la gestion de la relation client. Le titulaire du poste sera responsable de la stratégie globale d’expansion du…
Added 1 hour ago
S
Senior Account Manager
SoTalent
Toronto, ON
- Full-time
Utilize sales data, market insights, and business analytics to identify growth opportunities and improve account performance.
Added 1 hour ago
A
Senior Analyst, Fund Reporting
Aviso
Toronto, ON
- $83,000 to $100,000 CAD / year
- Full-time
Participate in the production process for all fund financial statement information and financial data for all regulatory filings including but not limited to fund financial statements and…
Added 1 hour ago
A
Product Owner - Asset Management, Temporary
Aviso
Toronto, ON
- Full-time
We are looking to fill an opening for a Product Owner to join the Client Experience, Marketing, and Communications (CXMC) team for 12 months.
Added 1 hour ago
D
Senior Revenue Operations Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
We're hiring a Senior Revenue Operations Manager to own the systems our go-to-market runs on. You'll sit on the internal marketing team as the operator behind the Marketing and Sales teams,…
Added 1 hour ago
D
Senior Marketing Operations Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
We're hiring a Senior Marketing Operations Manager to own the systems our go-to-market runs on. You'll sit on the internal marketing team as the operator behind the Marketing and Sales…
Added 1 hour ago
1
Senior GTM Program Manager
1Password
Remote, Canada
- Full-time
- Remote
…trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today.…
Added 1 hour ago
RB
Manager, Digital Product Marketing - RBC Direct Investing
Royal Bank of Canada
Toronto, ON
- Full-time
As Manager, Digital Product Marketing, you will be a key product marketer on the Digital Marketing team, responsible for the web experience and content transformation of RBC Direct…
Added 1 hour ago
AG
Senior Analyst, Marketing Science
Adelphi Group
Toronto, ON
- Full-time
As a Senior Analyst, Marketing Science, you have a background in data analysis, statistics, econometrics, performance marketing, digital analytics, media planning/strategy, or something…

Dig Insights

Manager, ABM & Paid Digital

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
Posting language: English
Posted: Oct 27, 2026

Original job description

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. We’ve been around for 16+ years, and we’ve taken our expertise in innovation insights and turned it into a technology-driven, predictive model for consumer brands.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

About this role

We're looking for a highly organized, strategic marketer to own our account-based marketing and paid digital programs end-to-end. As Manager, ABM & Paid Digital, you'll be the connector between our marketing team, our sales organization, and our external paid media agency. You'll set the direction for how we use paid channels to drive brand awareness and engagement with priority accounts, then make sure it gets executed well, on time, and with measurable impact on pipeline.

In this role, you will own the relationship with our external agency partner, including briefing, prioritization, and timelines, while holding both internal and agency teams accountable to deliverables. You will manage the end-to-end project flow of ABM campaigns, from kickoff and creative briefs through launch, optimization, and wrap-up, and project manage the ABM and paid digital strategy, including target account tiers, segmentation, and campaign sequencing. Working with the agency, you will set ABM goals tied to account warmth, pipeline, and revenue targets, and you will coordinate with content and subject matter experts to ensure campaigns are supported by relevant messaging and assets. You will also partner with marketing operations on lifecycle programs, segmentation, lead flow, and data integrity so that ABM activity connects cleanly to the funnel.

This is a role for someone who thrives on the strategic side of ABM: turning strategy into briefs, timelines, and deliverables across many moving parts, then closing the loop with clear reporting on what worked. You'll work closely with sales leadership, content, marketing operations, and our agency partner, and report into the SVP, Marketing & Brand Strategy.

Primary responsibilities

Responsibilities will include, but are not limited to:

ABM & Paid Digital Strategy

Run the ABM and paid digital strategy, aligned to business goals and sales priorities.
Align target account tiers with the right level of investment and personalization for each.
Maintain the target account list in collaboration with commercial leadership.
Balance ABM and brand awareness investment, and make recommendations on budget allocation and channel mix.
Monitor the lifecycle, identifying opportunities to improve engagement and conversion across the account journey.

Agency & Program Management

Serve as the primary point of contact for our external paid media and ABM agency, managing day-to-day communication.
Write clear briefs, define inputs and targeting requirements, and manage timelines across internal teams and agency partners.
Review agency work and performance, give direction, and hold partners accountable to agreed deliverables and outcomes.
Run the operating rhythm for ABM programs: kickoffs, status check-ins, retrospectives, and planning cycles.
Act as a continuous feedback loop, bringing sales and BD learnings together with campaign and content output.

Measurement, Reporting & Insights

Monitor KPIs for ABM, paid digital, and lifecycle effectiveness.
Maintain dashboards and reporting frameworks that show marketing's impact on pipeline and account engagement.
Analyze campaign and account-level data to identify trends, gaps, and opportunities for optimization.
Translate performance into clear recommendations, to be presented to commercial leaders.
Work with commercial operations to ensure accurate tracking and campaign data integrity.

Lifecyle Marketing

Partner with commercial operations on lead scoring, lifecycle stages, segmentation, and nurture programs so they align with ABM priorities.
Provide input on lifecycle strategy and sequencing for priority accounts and segments.

Cross-Functional Collaboration

Partner with commercial leadership on account targeting, handoff, and follow-up.
Collaborate with content, design, and internal SMEs to ensure smooth campaign execution.

Experience, skills, and requirements

You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
You've managed external agency relationships and know how to brief, direct, and hold partners accountable.
You're an exceptional project manager who stays organized across many concurrent campaigns, stakeholders, and deadlines.
You're comfortable with data and can turn campaign performance into clear insights and recommendations for senior audiences.
You've worked with marketing automation and CRM platforms like HubSpot, Propensity, Clay, or Salesforce.
You're proactive, collaborative, and confident working with sales leadership.
Bonus: experience with ABM platforms, paid social and programmatic advertising, or building pipeline-focused dashboards.

Work Perks:

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
Unlimited vacation policy
Reimbursement for health and wellness classes/memberships and continuous learning
RRSP / 401K employer matching program
Offices in Toronto and Chicago, located steps to public transportation in the downtown core
Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com.

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

Apply About employer

More about this job

Responsibilities

Own the account-based marketing and paid digital strategy, including target account tiers, campaign sequencing, agency coordination, and end-to-end program execution. Monitor campaign and account performance, maintain reporting and data integrity, and use insights to improve engagement, pipeline impact, and alignment with sales and lifecycle programs.

Requirements

Candidates should have 4–5 years of B2B marketing experience, including hands-on experience in ABM, paid digital, demand generation, or lifecycle marketing, and experience managing external agencies. They should be highly organized, comfortable analyzing performance data and presenting recommendations, familiar with marketing automation or CRM platforms such as HubSpot, Propensity, Clay, or Salesforce, and confident collaborating with sales leadership.

Skills

Account-Based Marketing
Paid Digital Marketing
Demand Generation
Lifecycle Marketing
Agency Management
Project Management
Campaign Strategy
Campaign Optimization
Budget Allocation
Channel Mix Planning
Performance Measurement
Data Analysis
Dashboard Reporting
Marketing Automation
CRM Platforms
Cross-Functional Collaboration

Benefits

Hybrid-Remote Work Environment
Unlimited Vacation
Health and Wellness Reimbursement
RRSP / 401(k) Employer Matching
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Account-Based Marketing
Paid Digital
B2B Marketing
Demand Generation
Lifecycle Marketing
Target Account Tiers
Account Segmentation
Campaign Sequencing
Paid Media
Brand Awareness
Pipeline
Revenue Targets
Agency Management
Creative Briefs
Campaign Optimization
KPI Monitoring
Marketing Dashboards
Account Engagement
Lead Scoring
Lead Flow
Nurture Programs
Marketing Automation
HubSpot
Propensity
Clay
Salesforce
Paid Social
Programmatic Advertising
Data Integrity
Commercial Operations

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