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Added 9 mins ago
D
Senior Demand Generation Strategist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our…
Added 23 mins ago
OM
Campaign Manager, Social
Omnicom Media
Toronto, ON
- Full-time
As a Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit,…
Added 23 mins ago
Recruiter (Vancouver)
Pacific Coastal Airlines
Richmond, BC
Use multiple sourcing channels including online platforms, social media, employee referrals, industry connections, and aviation schools
Added 23 mins ago
T
Segment Marketing Manager
TechInsights
Ottawa, ON
- Full-time
TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the…
Added 39 mins ago
CO
Growth Coordinator
City of Saint John
Saint John, NB
- Full-time
Develop and coordinate social media plans with the Communications Department on matters related to Growth, , the Night Market, events, and other growth initiatives;
Added 39 mins ago
TE
Communications Advisor
TC Energy
Calgary, AB
- Full-time
Reporting to the Senior Manager of Canadian Business Communications, the Communications Advisor will focus primarily on internal communications that help employees connect their work to…
Added 39 mins ago
GF
Group Fitness Instructor - BODYATTACK - Toronto Bloor and Bay
GoodLife Fitness
Toronto, ON
- Part-time
Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.
Added 54 mins ago
GD
DYNAMITE - Assistant Manager - Carrefour de L'Estrie
Groupe Dynamite
Sherbrooke, QC
- Full-time
Social Media Skills, Mobile Device Skills, Microsoft Office (Outlook, Word, Excel) or Open-Office
Added 54 mins ago
ND
Marketing Manager, Retention & Lifecycle
No Days Wasted®
Toronto, ON
- Full-time
We win by getting people to try NDW. You make sure they come back. As Retention & Lifecycle Manager, you own every customer after their first order. You are obsessed with our customers and…
Added 54 mins ago
GD
GARAGE - Assistant Manager - Square One Shopping Centre
Groupe Dynamite
Mississauga, ON
- Full-time
Social Media Skills, Mobile Device Skills, Microsoft Office (Outlook, Word, Excel) or Open-Office
Added 54 mins ago
SENIOR PROJECT MANAGER (Community Infrastructure)
City of Toronto
Toronto, ON
The Senior Project Manager will lead complex initiatives that plan, secure, deliver, sustain and evaluate equitable community infrastructure, including community spaces, hubs, community…
Added 54 mins ago
GD
DYNAMITE - Assistant Manager - Promenades St-Bruno
Groupe Dynamite
Saint-Bruno-de-Montarville, QC · St-Bruno-de-Montarville, QC
- Full-time
Social Media Skills, Mobile Device Skills, Microsoft Office (Outlook, Word, Excel) or Open-Office
Added 1 hour ago
ND
Communications Specialist
Nch’ḵay̓ Development Corporation
West Vancouver, BC
- Full-time
Create compelling written and visual content for social media, websites, newsletters, presentations, speeches, video scripts, and corporate communications.
Added 1 hour ago
S
Nurse Educator Clinical Prevention Services
Sanya’k̓ula
Vancouver, BC
- Full-time
…inherent in all aspects of this position. Reporting to the Manager, Public Health, the Nurse Educator works collaboratively within the program of education to undertake curriculum…
Added 1 hour ago
Recruiter (Vancouver)
Pacific Coastal Airlines
Richmond, BC
Use multiple sourcing channels including online platforms, social media, employee referrals, industry connections, and aviation schools
Added 1 hour ago
GF
Performance Coach - HYROX - Vaughan Assembly Park
GoodLife Fitness
Vaughan, ON
- Part-time
Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.
Added 1 hour ago
R
Communications Officer (English Services) (Telework/Hybrid)
Radio-Canada
Montreal, QC
- Full-time
…audiences including chat notes, community page posts, pitches, social media content, and newsletters, as well as involvement in and understanding of…
Added 1 hour ago
R
Communications Officer (English Services) (Telework/Hybrid)
Radio-Canada
Halifax, NS
- Full-time
Supporting social media strategies by creating, editing, and posting creative social media content for established and emerging platforms. This may require photography and basic design…
Added 1 hour ago
Digital Content Coordinator
University of Toronto
Toronto, ON
Reporting to the Manager, Marketing, Communications and Strategic Initiatives, the Digital Content Coordinator will play a key role in the planning, implementation and evaluation of social…
Added 2 hours ago
SC
Starbucks Supervisor (83456003)
Sodexo Canada Ltd
Abbotsford, BC
- Full-time
Follow us on social media to see first-hand what we are all about!
Added 2 hours ago
IG
Associate Delegate Relations Manager
Informa Group Plc.
Toronto, ON
- Full-time
…impact? Join Informa Connect as an Associate Delegate Relations Manager (ADRM) and play a key part in delivering world-class events, conferences, and training solutions across a range of…
Added 2 hours ago
AG
Campaign Manager, Social
Adelphi Group
Toronto, ON
- Full-time
As a Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit,…
Added 2 hours ago
TS
Christmas Kettle Campaign Assistant Coordinator
The Salvation Army in Canada
London, ON
- Full-time
…provide support to the Kettle Coordinator, Community Engagement Manager, and other members of the London Community Services management team on a temporary basis during the Christmas…
Added 2 hours ago
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Gestionnaire des opérations | Operations Manager
Bloom | Digital Marketing Agency
Montreal, QC
- Full-time
…plateformes propriétaires de facturation, de suivi budgétaire média, d'intelligence d'affaires et de gestion des connaissances), superviserez la gouvernance des comptes SaaS et l'accès à…
Added 2 hours ago
TH
Specialist, Paid Social
The Home Depot Canada
Toronto, ON
- Full-time
We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta,…

Dig Insights

Manager, ABM & Paid Digital

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
Posting language: English
Posted: Oct 27, 2026

Original job description

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. We’ve been around for 16+ years, and we’ve taken our expertise in innovation insights and turned it into a technology-driven, predictive model for consumer brands.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

About this role

We're looking for a highly organized, strategic marketer to own our account-based marketing and paid digital programs end-to-end. As Manager, ABM & Paid Digital, you'll be the connector between our marketing team, our sales organization, and our external paid media agency. You'll set the direction for how we use paid channels to drive brand awareness and engagement with priority accounts, then make sure it gets executed well, on time, and with measurable impact on pipeline.

In this role, you will own the relationship with our external agency partner, including briefing, prioritization, and timelines, while holding both internal and agency teams accountable to deliverables. You will manage the end-to-end project flow of ABM campaigns, from kickoff and creative briefs through launch, optimization, and wrap-up, and project manage the ABM and paid digital strategy, including target account tiers, segmentation, and campaign sequencing. Working with the agency, you will set ABM goals tied to account warmth, pipeline, and revenue targets, and you will coordinate with content and subject matter experts to ensure campaigns are supported by relevant messaging and assets. You will also partner with marketing operations on lifecycle programs, segmentation, lead flow, and data integrity so that ABM activity connects cleanly to the funnel.

This is a role for someone who thrives on the strategic side of ABM: turning strategy into briefs, timelines, and deliverables across many moving parts, then closing the loop with clear reporting on what worked. You'll work closely with sales leadership, content, marketing operations, and our agency partner, and report into the SVP, Marketing & Brand Strategy.

Primary responsibilities

Responsibilities will include, but are not limited to:

ABM & Paid Digital Strategy

Run the ABM and paid digital strategy, aligned to business goals and sales priorities.
Align target account tiers with the right level of investment and personalization for each.
Maintain the target account list in collaboration with commercial leadership.
Balance ABM and brand awareness investment, and make recommendations on budget allocation and channel mix.
Monitor the lifecycle, identifying opportunities to improve engagement and conversion across the account journey.

Agency & Program Management

Serve as the primary point of contact for our external paid media and ABM agency, managing day-to-day communication.
Write clear briefs, define inputs and targeting requirements, and manage timelines across internal teams and agency partners.
Review agency work and performance, give direction, and hold partners accountable to agreed deliverables and outcomes.
Run the operating rhythm for ABM programs: kickoffs, status check-ins, retrospectives, and planning cycles.
Act as a continuous feedback loop, bringing sales and BD learnings together with campaign and content output.

Measurement, Reporting & Insights

Monitor KPIs for ABM, paid digital, and lifecycle effectiveness.
Maintain dashboards and reporting frameworks that show marketing's impact on pipeline and account engagement.
Analyze campaign and account-level data to identify trends, gaps, and opportunities for optimization.
Translate performance into clear recommendations, to be presented to commercial leaders.
Work with commercial operations to ensure accurate tracking and campaign data integrity.

Lifecyle Marketing

Partner with commercial operations on lead scoring, lifecycle stages, segmentation, and nurture programs so they align with ABM priorities.
Provide input on lifecycle strategy and sequencing for priority accounts and segments.

Cross-Functional Collaboration

Partner with commercial leadership on account targeting, handoff, and follow-up.
Collaborate with content, design, and internal SMEs to ensure smooth campaign execution.

Experience, skills, and requirements

You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
You've managed external agency relationships and know how to brief, direct, and hold partners accountable.
You're an exceptional project manager who stays organized across many concurrent campaigns, stakeholders, and deadlines.
You're comfortable with data and can turn campaign performance into clear insights and recommendations for senior audiences.
You've worked with marketing automation and CRM platforms like HubSpot, Propensity, Clay, or Salesforce.
You're proactive, collaborative, and confident working with sales leadership.
Bonus: experience with ABM platforms, paid social and programmatic advertising, or building pipeline-focused dashboards.

Work Perks:

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
Unlimited vacation policy
Reimbursement for health and wellness classes/memberships and continuous learning
RRSP / 401K employer matching program
Offices in Toronto and Chicago, located steps to public transportation in the downtown core
Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com.

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

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More about this job

Responsibilities

Own the account-based marketing and paid digital strategy, including target account tiers, campaign sequencing, agency coordination, and end-to-end program execution. Monitor campaign and account performance, maintain reporting and data integrity, and use insights to improve engagement, pipeline impact, and alignment with sales and lifecycle programs.

Requirements

Candidates should have 4–5 years of B2B marketing experience, including hands-on experience in ABM, paid digital, demand generation, or lifecycle marketing, and experience managing external agencies. They should be highly organized, comfortable analyzing performance data and presenting recommendations, familiar with marketing automation or CRM platforms such as HubSpot, Propensity, Clay, or Salesforce, and confident collaborating with sales leadership.

Skills

Account-Based Marketing
Paid Digital Marketing
Demand Generation
Lifecycle Marketing
Agency Management
Project Management
Campaign Strategy
Campaign Optimization
Budget Allocation
Channel Mix Planning
Performance Measurement
Data Analysis
Dashboard Reporting
Marketing Automation
CRM Platforms
Cross-Functional Collaboration

Benefits

Hybrid-Remote Work Environment
Unlimited Vacation
Health and Wellness Reimbursement
RRSP / 401(k) Employer Matching
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Account-Based Marketing
Paid Digital
B2B Marketing
Demand Generation
Lifecycle Marketing
Target Account Tiers
Account Segmentation
Campaign Sequencing
Paid Media
Brand Awareness
Pipeline
Revenue Targets
Agency Management
Creative Briefs
Campaign Optimization
KPI Monitoring
Marketing Dashboards
Account Engagement
Lead Scoring
Lead Flow
Nurture Programs
Marketing Automation
HubSpot
Propensity
Clay
Salesforce
Paid Social
Programmatic Advertising
Data Integrity
Commercial Operations

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