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Added 13 mins ago
CO
Growth Coordinator
City of Saint John
Saint John, NB
- Full-time
Assist in the delivery of the City Market Strategic Plan and work with the City Market Manager to support the daily operations of the City Market, and Night Market;
Added 13 mins ago
T
Senior Manager, Executive Communications
TD
Toronto, ON
- Full-time
We are looking for a seasoned, motivated communicator to lead the communications strategy and delivery of Group Head (Canadian Personal & Small Business Bank) executive communications, by…
Added 13 mins ago
GT
Program Manager
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- Full-time
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Added 13 mins ago
IO
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- Full-time
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Added 13 mins ago
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Added 14 mins ago
Environmental Project Manager, Transportation & Municipality Specialist
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…development projects across Western Canada. As a Environmental Project Manager, Transportation & Municipality Specialist you'll lead some of the region's most complex environmental…
Added 28 mins ago
BC
Lead Electrical Engineer
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- Full-time
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Added 28 mins ago
TP
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- Full-time
Lead, coach, and manage the performance of direct reports while building capability in continuous improvement, problem solving, change management, project delivery, and data-driven decision…
Added 28 mins ago
KB
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- Full-time
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Added 28 mins ago
GS
Scrum Master / Project & Delivery leader
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Toronto, ON
- Contract
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Added 28 mins ago
L
Tech Vendor Management Manager
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- Full-time
…partners with business and technology stakeholders to ensure strategic suppliers deliver strong performance, value and business outcomes. You will lead supplier governance, monitor…
Added 28 mins ago
O
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- $100,000 to $125,000 CAD / year
- Full-time
Influential Matrix Leader: You drive organizational alignment and cross-functional project execution through strategic relationship-building and clear communication rather than direct…
Added 28 mins ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
…2009 and currently employs nearly 350 people. As part of its strategic plan, the Group aims to accelerate its national and international…
Added 28 mins ago
FH
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- Full-time
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Added 28 mins ago
TL
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Lead other strategic initiatives and special projects as requested.
Added 28 mins ago
CO
Senior Communications Specialist
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- Full-time
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Added 28 mins ago
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Senior Revenue Enablement Specialist, Digital
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- $90,000 to $100,000 CAD / year
- Full-time
…skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical…
Added 28 mins ago
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Added 28 mins ago
FB
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Added 28 mins ago
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Added 43 mins ago
PH
Project Manager, Technology Systems Implementation (IT Network)
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- Full-time
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Added 43 mins ago
TI
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Added 43 mins ago
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Communications Specialist
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Added 43 mins ago
RB
Vice President, Global Investment Banking (Syndicated & Leveraged Finance)
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- Full-time
Our Investment Banking division provides underwriting of equity and debt capital as well as strategic M&A advisory services for leading corporations, institutions, and governments…
Added 43 mins ago
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Dig Insights

Manager, ABM & Paid Digital

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
Posting language: English
Posted: Oct 27, 2026

Original job description

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. We’ve been around for 16+ years, and we’ve taken our expertise in innovation insights and turned it into a technology-driven, predictive model for consumer brands.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

About this role

We're looking for a highly organized, strategic marketer to own our account-based marketing and paid digital programs end-to-end. As Manager, ABM & Paid Digital, you'll be the connector between our marketing team, our sales organization, and our external paid media agency. You'll set the direction for how we use paid channels to drive brand awareness and engagement with priority accounts, then make sure it gets executed well, on time, and with measurable impact on pipeline.

In this role, you will own the relationship with our external agency partner, including briefing, prioritization, and timelines, while holding both internal and agency teams accountable to deliverables. You will manage the end-to-end project flow of ABM campaigns, from kickoff and creative briefs through launch, optimization, and wrap-up, and project manage the ABM and paid digital strategy, including target account tiers, segmentation, and campaign sequencing. Working with the agency, you will set ABM goals tied to account warmth, pipeline, and revenue targets, and you will coordinate with content and subject matter experts to ensure campaigns are supported by relevant messaging and assets. You will also partner with marketing operations on lifecycle programs, segmentation, lead flow, and data integrity so that ABM activity connects cleanly to the funnel.

This is a role for someone who thrives on the strategic side of ABM: turning strategy into briefs, timelines, and deliverables across many moving parts, then closing the loop with clear reporting on what worked. You'll work closely with sales leadership, content, marketing operations, and our agency partner, and report into the SVP, Marketing & Brand Strategy.

Primary responsibilities

Responsibilities will include, but are not limited to:

ABM & Paid Digital Strategy

Run the ABM and paid digital strategy, aligned to business goals and sales priorities.
Align target account tiers with the right level of investment and personalization for each.
Maintain the target account list in collaboration with commercial leadership.
Balance ABM and brand awareness investment, and make recommendations on budget allocation and channel mix.
Monitor the lifecycle, identifying opportunities to improve engagement and conversion across the account journey.

Agency & Program Management

Serve as the primary point of contact for our external paid media and ABM agency, managing day-to-day communication.
Write clear briefs, define inputs and targeting requirements, and manage timelines across internal teams and agency partners.
Review agency work and performance, give direction, and hold partners accountable to agreed deliverables and outcomes.
Run the operating rhythm for ABM programs: kickoffs, status check-ins, retrospectives, and planning cycles.
Act as a continuous feedback loop, bringing sales and BD learnings together with campaign and content output.

Measurement, Reporting & Insights

Monitor KPIs for ABM, paid digital, and lifecycle effectiveness.
Maintain dashboards and reporting frameworks that show marketing's impact on pipeline and account engagement.
Analyze campaign and account-level data to identify trends, gaps, and opportunities for optimization.
Translate performance into clear recommendations, to be presented to commercial leaders.
Work with commercial operations to ensure accurate tracking and campaign data integrity.

Lifecyle Marketing

Partner with commercial operations on lead scoring, lifecycle stages, segmentation, and nurture programs so they align with ABM priorities.
Provide input on lifecycle strategy and sequencing for priority accounts and segments.

Cross-Functional Collaboration

Partner with commercial leadership on account targeting, handoff, and follow-up.
Collaborate with content, design, and internal SMEs to ensure smooth campaign execution.

Experience, skills, and requirements

You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
You've managed external agency relationships and know how to brief, direct, and hold partners accountable.
You're an exceptional project manager who stays organized across many concurrent campaigns, stakeholders, and deadlines.
You're comfortable with data and can turn campaign performance into clear insights and recommendations for senior audiences.
You've worked with marketing automation and CRM platforms like HubSpot, Propensity, Clay, or Salesforce.
You're proactive, collaborative, and confident working with sales leadership.
Bonus: experience with ABM platforms, paid social and programmatic advertising, or building pipeline-focused dashboards.

Work Perks:

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
Unlimited vacation policy
Reimbursement for health and wellness classes/memberships and continuous learning
RRSP / 401K employer matching program
Offices in Toronto and Chicago, located steps to public transportation in the downtown core
Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com.

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

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More about this job

Responsibilities

Own the account-based marketing and paid digital strategy, including target account tiers, campaign sequencing, agency coordination, and end-to-end program execution. Monitor campaign and account performance, maintain reporting and data integrity, and use insights to improve engagement, pipeline impact, and alignment with sales and lifecycle programs.

Requirements

Candidates should have 4–5 years of B2B marketing experience, including hands-on experience in ABM, paid digital, demand generation, or lifecycle marketing, and experience managing external agencies. They should be highly organized, comfortable analyzing performance data and presenting recommendations, familiar with marketing automation or CRM platforms such as HubSpot, Propensity, Clay, or Salesforce, and confident collaborating with sales leadership.

Skills

Account-Based Marketing
Paid Digital Marketing
Demand Generation
Lifecycle Marketing
Agency Management
Project Management
Campaign Strategy
Campaign Optimization
Budget Allocation
Channel Mix Planning
Performance Measurement
Data Analysis
Dashboard Reporting
Marketing Automation
CRM Platforms
Cross-Functional Collaboration

Benefits

Hybrid-Remote Work Environment
Unlimited Vacation
Health and Wellness Reimbursement
RRSP / 401(k) Employer Matching
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Account-Based Marketing
Paid Digital
B2B Marketing
Demand Generation
Lifecycle Marketing
Target Account Tiers
Account Segmentation
Campaign Sequencing
Paid Media
Brand Awareness
Pipeline
Revenue Targets
Agency Management
Creative Briefs
Campaign Optimization
KPI Monitoring
Marketing Dashboards
Account Engagement
Lead Scoring
Lead Flow
Nurture Programs
Marketing Automation
HubSpot
Propensity
Clay
Salesforce
Paid Social
Programmatic Advertising
Data Integrity
Commercial Operations

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