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Added 41 mins ago
NT
Director of Brands
Nature's Touch Inc.
ON
- Full-time
Lead integrated consumer campaigns across paid, owned, earned, and shopper channels
Added 1 hour ago
H
Customer Support Specialist
Haystack
Canada
- $65,000 CAD / year
- Full-time
A strong aptitude for live, front-facing problem-solving and building relationships through video and digital channels.
Added 1 hour ago
HG
Sales & Operations Manager (Branch Manager)
HUAYEE GROUP CANADA INC.
Mississauga, ON
- Full-time
We have a powerful, centralized digital marketing and online lead-generation team based at our overseas headquarters, which continuously channels fresh, high-quality local leads to Canada.…
Added 4 hours ago
HG
Head of Marketing
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- Full-time
Lead brand strategy and execution across paid, earned, and owned channels.
Added 4 hours ago
NS
Marketing Manager
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Toronto, ON
- Full-time
Role Description The Marketing Manager will lead the development and execution of marketing strategies that elevate Noaza Studios’ brand and drive qualified inquiries from couples and…
Added 10 hours ago
M
Director, Brand
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Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
…leadership role within the Manulife Canada Segment marketing team. The Director will lead the execution of integrated campaigns that bring our brand to life through bold ideas, standout…
Added 12 hours ago
P
Senior Analyst, Marketing Science
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Lead a small team of Analysts and draw from wider Data Analytics resources within the organization, including Data Engineering
Added 12 hours ago
Senior Member Experience Advisor (MAC)
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We are currently seeking a Senior Member Experience Advisor (MAC) to join our team.
Added 13 hours ago
R
Executive Producer, Publishing (English Services) (On-Site)
Radio-Canada
Toronto, ON
- Full-time
CBC News is seeking an Executive Producer of Publishing to lead the team responsible for curating CBCNews.ca and the CBC News app, strengthening digital story packaging and guiding…
Added 13 hours ago
B
Personal Banker
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- Full-time
…Works collaboratively within the branch and through various channels with BMO partners to deliver the desired customer experience and achieve overall business…
Added 13 hours ago
M
Manager, Product Management - Media Solutions
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- Full-time
Experience in optimizing digital media campaigns across multiple channels (e.g., social, display, search, video, etc.).
Added 14 hours ago
AC
Digital Experience Developer, Campaign Operations
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- Full-time
We are looking for a Digital Experience Developer to join the Digital Production team and take ownership of the development and delivery of promotional digital experiences across email, web…
Added 14 hours ago
AC
Digital Copywriter
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- Full-time
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Added 14 hours ago
MC
Chef de l’engagement du client / Customer Engagement Manager
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- Full-time
…Development, Cross-Functional Project Management, Customer Engagement, Digital Marketing, Integrated Marketing, Marketing Activation, Marketing Analytics, Marketing Campaigns, Marketing…
Added 14 hours ago
TL
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- Full-time
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Added 14 hours ago
CI
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Mississauga, ON
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Added 14 hours ago
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Added 15 hours ago
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Vice President, Business Markets Ontario North East
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Added 15 hours ago
AG
Senior Analyst, Marketing Science
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- Full-time
Lead a small team of Analysts and draw from wider Data Analytics resources within the organization, including Data Engineering
Added 15 hours ago
WC
In-House Videographer & Video Editor
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Work with the Social Media Lead and marketing team to bring content ideas to life.
Added 15 hours ago
D
Gestionnaire, Médias
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- Full-time
Added 15 hours ago
RI
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…potential to grow your responsibilities and help build and lead a future marketing…
Added 16 hours ago
Senior Analyst, Activation
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…this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM…
Added 16 hours ago
Manager, Activation
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Toronto, ON
…this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM…

Dig Insights

Manager, ABM & Paid Digital

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
Posting language: English
Posted: Oct 27, 2026

Original job description

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. We’ve been around for 16+ years, and we’ve taken our expertise in innovation insights and turned it into a technology-driven, predictive model for consumer brands.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company.

About this role

We're looking for a highly organized, strategic marketer to own our account-based marketing and paid digital programs end-to-end. As Manager, ABM & Paid Digital, you'll be the connector between our marketing team, our sales organization, and our external paid media agency. You'll set the direction for how we use paid channels to drive brand awareness and engagement with priority accounts, then make sure it gets executed well, on time, and with measurable impact on pipeline.

In this role, you will own the relationship with our external agency partner, including briefing, prioritization, and timelines, while holding both internal and agency teams accountable to deliverables. You will manage the end-to-end project flow of ABM campaigns, from kickoff and creative briefs through launch, optimization, and wrap-up, and project manage the ABM and paid digital strategy, including target account tiers, segmentation, and campaign sequencing. Working with the agency, you will set ABM goals tied to account warmth, pipeline, and revenue targets, and you will coordinate with content and subject matter experts to ensure campaigns are supported by relevant messaging and assets. You will also partner with marketing operations on lifecycle programs, segmentation, lead flow, and data integrity so that ABM activity connects cleanly to the funnel.

This is a role for someone who thrives on the strategic side of ABM: turning strategy into briefs, timelines, and deliverables across many moving parts, then closing the loop with clear reporting on what worked. You'll work closely with sales leadership, content, marketing operations, and our agency partner, and report into the SVP, Marketing & Brand Strategy.

Primary responsibilities

Responsibilities will include, but are not limited to:

ABM & Paid Digital Strategy

Run the ABM and paid digital strategy, aligned to business goals and sales priorities.
Align target account tiers with the right level of investment and personalization for each.
Maintain the target account list in collaboration with commercial leadership.
Balance ABM and brand awareness investment, and make recommendations on budget allocation and channel mix.
Monitor the lifecycle, identifying opportunities to improve engagement and conversion across the account journey.

Agency & Program Management

Serve as the primary point of contact for our external paid media and ABM agency, managing day-to-day communication.
Write clear briefs, define inputs and targeting requirements, and manage timelines across internal teams and agency partners.
Review agency work and performance, give direction, and hold partners accountable to agreed deliverables and outcomes.
Run the operating rhythm for ABM programs: kickoffs, status check-ins, retrospectives, and planning cycles.
Act as a continuous feedback loop, bringing sales and BD learnings together with campaign and content output.

Measurement, Reporting & Insights

Monitor KPIs for ABM, paid digital, and lifecycle effectiveness.
Maintain dashboards and reporting frameworks that show marketing's impact on pipeline and account engagement.
Analyze campaign and account-level data to identify trends, gaps, and opportunities for optimization.
Translate performance into clear recommendations, to be presented to commercial leaders.
Work with commercial operations to ensure accurate tracking and campaign data integrity.

Lifecyle Marketing

Partner with commercial operations on lead scoring, lifecycle stages, segmentation, and nurture programs so they align with ABM priorities.
Provide input on lifecycle strategy and sequencing for priority accounts and segments.

Cross-Functional Collaboration

Partner with commercial leadership on account targeting, handoff, and follow-up.
Collaborate with content, design, and internal SMEs to ensure smooth campaign execution.

Experience, skills, and requirements

You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.
You've managed external agency relationships and know how to brief, direct, and hold partners accountable.
You're an exceptional project manager who stays organized across many concurrent campaigns, stakeholders, and deadlines.
You're comfortable with data and can turn campaign performance into clear insights and recommendations for senior audiences.
You've worked with marketing automation and CRM platforms like HubSpot, Propensity, Clay, or Salesforce.
You're proactive, collaborative, and confident working with sales leadership.
Bonus: experience with ABM platforms, paid social and programmatic advertising, or building pipeline-focused dashboards.

Work Perks:

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
Unlimited vacation policy
Reimbursement for health and wellness classes/memberships and continuous learning
RRSP / 401K employer matching program
Offices in Toronto and Chicago, located steps to public transportation in the downtown core
Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com.

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

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More about this job

Responsibilities

Own the account-based marketing and paid digital strategy, including target account tiers, campaign sequencing, agency coordination, and end-to-end program execution. Monitor campaign and account performance, maintain reporting and data integrity, and use insights to improve engagement, pipeline impact, and alignment with sales and lifecycle programs.

Requirements

Candidates should have 4–5 years of B2B marketing experience, including hands-on experience in ABM, paid digital, demand generation, or lifecycle marketing, and experience managing external agencies. They should be highly organized, comfortable analyzing performance data and presenting recommendations, familiar with marketing automation or CRM platforms such as HubSpot, Propensity, Clay, or Salesforce, and confident collaborating with sales leadership.

Skills

Account-Based Marketing
Paid Digital Marketing
Demand Generation
Lifecycle Marketing
Agency Management
Project Management
Campaign Strategy
Campaign Optimization
Budget Allocation
Channel Mix Planning
Performance Measurement
Data Analysis
Dashboard Reporting
Marketing Automation
CRM Platforms
Cross-Functional Collaboration

Benefits

Hybrid-Remote Work Environment
Unlimited Vacation
Health and Wellness Reimbursement
RRSP / 401(k) Employer Matching
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Account-Based Marketing
Paid Digital
B2B Marketing
Demand Generation
Lifecycle Marketing
Target Account Tiers
Account Segmentation
Campaign Sequencing
Paid Media
Brand Awareness
Pipeline
Revenue Targets
Agency Management
Creative Briefs
Campaign Optimization
KPI Monitoring
Marketing Dashboards
Account Engagement
Lead Scoring
Lead Flow
Nurture Programs
Marketing Automation
HubSpot
Propensity
Clay
Salesforce
Paid Social
Programmatic Advertising
Data Integrity
Commercial Operations

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