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Direct Response Media Group Inc

Senior Data Analyst

Oakville, ON, Canada

Pay: $80,000 to $100,000 CAD / year
Experience: 5+ years of experience in data analytics, marketing performance, or revenue operations, managing client first-party data.
Posting language: English
Posted: Sep 29, 2026

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Original job description

WHO WE ARE

DRMG is a Fun, Family, and entrepreneurial-oriented company where every person in the company supports the overall success of the organization. Your work matters here and we need more people like you who can communicate well, build great relationships, and thrive in a complex and fast-paced environment.

DRMG (Direct Response Media Group) has been helping businesses of all sizes boost sales and brand recognition through Targeted Direct Mail Campaigns for more than 20 years.

We are Canada’s leading Direct Mail company delivering a wide range of neighbourhood mail, including our widely recognized Money Saver brand to over 175 million homes annually. We are also a Canada Post Expert Partner, and their largest shared mail customer.

OUR PURPOSE

Helping Canadians save, businesses grow, and neighbourhoods thrive!

OUR CORE VALUES

We Practice Ferocious Client Service
We Treat People Right
We Know How To Have A Good Time
We Are In This To WIN!
The Team Is The Heart Of Everything
We Contribute To Our Communities

SUMMARY

The Senior Data Analyst (Revenue Operations) contributes to the growth of Direct Response Media Group (DRMG) and affiliated companies, including Dollco Print Solutions, by leveraging operational metrics and client first-party data to drive sales, marketing, and revenue strategies. The Senior Data Analyst owns the end-to-end analytics lifecycle for 20–30 key client accounts, managing data intake, targeting, matchback analysis, and performance reporting in collaboration with partners like Canada Post. Collaborating across BI, Engineering, Sales, and Marketing, the Senior Data Analyst translates data into actionable recommendations while ensuring compliance with Canadian privacy laws.

Posting Status: This posting is for a new role.

AS A SENIOR DATA ANALYST, YOU WILL MAKE YOUR IMPACT BY:

Owning the intake, cleaning, de-duplication, and structuring of client first-party data across Google Sheets, Excel, and database formats.
Designing and executing matchback analysis connecting direct mail and print marketing exposure to client-reported sales, conversions, and revenue outcomes.
Developing, standardizing, and maintaining repeatable reporting frameworks, dashboards, and visualizations to communicate performance metrics consistently.
Ensuring all handling, storage, and processing of client first-party and customer PII complies with PIPEDA, Law 25, and CASL.
Translating campaign results and internal operational metrics into clear, executive-ready performance narratives and insight decks.

YOU CAN EXCEL AS A SENIOR DATA ANALYST IF YOU HAVE:

Bachelor’s Degree in a quantitative or business field such as Statistics, Mathematics, Computer Science, Marketing Analytics, or Business Administration.
5+ years of experience in data analytics, marketing performance, or revenue operations, managing client first-party data.
Strong hands-on proficiency in SQL, Google Sheets, Excel, and BI tools (Oracle Analytics Cloud, Tableau, Power BI, Data Studio).
Experience executing matchback or attribution analysis connecting direct response marketing to client revenue outcomes.
Knowledge of PIPEDA, CASL, and Canadian privacy laws applied to customer data handling and cloud workspaces.

WHAT’S IN IT FOR YOU

Compensation: The expected salary range for this position is $80,000 - $100,000 per year.
The opportunity to be a part of a collaborative, fast-paced environment with a team that consistently provides a high level of service to clients and internal departments.
Involvement with a team that demonstrates integrity, respect, and trust as part of our core values which we practice every day - WE TREAT PEOPLE RIGHT!
A culture of transparency, where team members are involved in important conversations and encouraged to bring new innovative ideas to the team. We believe in our team members’ skills and abilities!
A high level of collaboration with a team that is eager to help you succeed in your role and grow in your career. - THE TEAM IS THE HEART OF EVERYTHING!
A fun working environment with the opportunity to participate in our cultural activities, including seasonal campaigns to give back to our community, team lunches, and online trivia - WE KNOW HOW TO HAVE A GOOD TIME & WE CONTRIBUTE TO OUR COMMUNITIES!
We offer a hybrid work model designed to foster collaboration and team connection. You will spend a portion of your week in our Oakville office (alongside Eddie & Sophie, our office dogs!) and a portion working remotely, based on role requirements and team needs.
A health care spending account for you and your family, and paid time-off. We want our team to be happy and healthy!
Gain meaningful work experience working with a passionate Canadian organization that has proudly been serving Canadian businesses for over 20 years - WE PRACTICE FEROCIOUS CLIENT SERVICE!

DRMG uses AI-enabled tools to help sort applications based on job-related criteria. All candidates are reviewed by a member of our People & Culture team before a final decision is made.

DRMG is an equal-opportunity employer that fosters an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation. We thank all applicants for their interest in DRMG. While only those selected for an interview will be contacted, any candidate who participates in an interview will be notified of the hiring decision within 45 days of their final interview.

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More about this job

Responsibilities

The Senior Data Analyst manages the end-to-end analytics lifecycle for key client accounts, including data intake, targeting, and matchback analysis. They collaborate across departments to translate operational metrics and client data into actionable revenue strategies and performance narratives.

Requirements

Candidates must hold a Bachelor's degree in a quantitative or business field and possess at least 5 years of experience in data analytics or revenue operations. Proficiency in SQL, BI tools, and knowledge of Canadian privacy laws like PIPEDA and CASL are required.

Skills

SQL
Google Sheets
Excel
Oracle Analytics Cloud
Tableau
Power BI
Data Studio
Matchback analysis
Attribution analysis
Data analytics
Marketing performance
Revenue operations
PIPEDA compliance
CASL compliance
Data visualization
Performance reporting

Benefits

Health care spending account
Paid time-off
Hybrid work model

Visa sponsorship

Not detected in the job text

Keywords

Data Analytics
Revenue Operations
Direct Mail
Marketing Analytics
SQL
BI Tools
Matchback Analysis
Attribution Analysis
PIPEDA
CASL
Law 25
Performance Reporting
Data Visualization
First-party Data
Oracle Analytics Cloud
Tableau
Power BI
Google Sheets
Excel
Customer PII
Direct Response Marketing
Operational Metrics
Database Management
Client Account Management
Marketing Strategy

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