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Added 2 hours ago
Media Specialist
SALT XC
Toronto, ON
The Media Specialist will work across an exciting mix of clients in the CPG, Retail & Banking industries providing day to day support to the wider media team, with a focus on implementation…
Added 8 hours ago
BT
Accounting Technician
Baker Tilly Canada
Winnipeg, MB
- Full-time
…strong relationships. From audit and tax to consulting and specialist advisory services, we help clients navigate complexity and seize opportunity with…
Added 11 hours ago
NB
Director Fiduciary Services
National Bank of Canada
Montreal, QC
- Full-time
Our team works proactively, collaboratively, and with agility to deliver a distinctive and expert client experience. We are recognized for our professionalism, people-first approach, and…
Added 14 hours ago
BT
Full-Stack Developer (1-Year Contract)
Baker Tilly Canada
Vancouver, BC
- Contract
We are seeking a Full-Stack Developer with a strong passion for user experience, modern interface design, and application development. The successful candidate will be responsible for…
Added 20 hours ago
NB
Banking Advisor
National Bank of Canada
Kitchener, ON
- Full-time
Required skills: Brand Ambassadorship, Client-focused, Detail-oriented, Digital literacy, Driving Results, Empathy, Learning Agility, Oral Communication, Teamwork
Added 22 hours ago
CT
Retail Advisor - Part Time
Clutch Technologies Inc.
Halifax, NS
- Part-time
Clutch is Canada’s largest online used car retailer, delivering a seamless, hassle-free car-buying experience to drivers everywhere. Customers can browse hundreds of cars from the comfort…
Added 22 hours ago
Q
Power Systems Specialist III
Qualus
Bolton, ON
- Full-time
Perform updates to client electrical drawings including one lines, wiring diagrams, and schematics –with AutoCAD or Bluebeam (PDF Markups).
Added 1 day ago
BT
Full-Stack Developer (1-Year Contract)
Baker Tilly Canada
Vancouver, BC
- Contract
We are seeking a Full-Stack Developer with a strong passion for user experience, modern interface design, and application development. The successful candidate will be responsible for…
Added 1 day ago
CI
Client Transaction Specialist
Colliers International
Toronto, ON
- Full-time
Serve as the primary point of contact and escalation lead for regional platinum accounts, ensuring a premium, consistent client experience
Added 1 day ago
RB
Mortgage Specialist Assistant
Royal Bank of Canada
AB · EDMONTON, Alberta
- Full-time
As a Mortgage Specialist assistant you will support a top producing Mortgage Specialist in meeting sales objectives and related activities by providing value added administrative service…
Added 1 day ago
C
Client Engagement Associate
CIBC
Gibsons, BC
- Full-time
…to support clients with their everyday banking needs. As a Client Engagement Associate, you'll be the first line of support - answering questions, assisting with transactions, guiding…
Added 1 day ago
MC
Level 2 3 Network Administrator & Projects Specialist (35949)
Myticas Consulting
Ottawa, ON
- Full-time
Due to continued client growth and several new customer onboardings, they are looking to add an experienced Level 2/3 Network Administrator & Projects Specialist to their Professional…
Added 1 day ago
BT
Accounting Technician
Baker Tilly Canada
Winnipeg, MB
- Full-time
…strong relationships. From audit and tax to consulting and specialist advisory services, we help clients navigate complexity and seize opportunity with…
Added 1 day ago
RB
Client Advisor
Royal Bank of Canada
Thunder Bay, ON
- Full-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…
Added 1 day ago
RB
Banking Advisor
Royal Bank of Canada
Swift Current No. 137, SK · SWIFT CURRENT, Saskatchewan
- Full-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…
Added 1 day ago
C
Client Engagement Associate, 20h/week - Montreal-Pie IX & Jean-Talon
CIBC
Montreal, QC
- Part-time
…to support clients with their everyday banking needs. As a Client Engagement Associate, you'll be the first line of support - answering questions, assisting with transactions, guiding…
Added 1 day ago
SP
Paid Media Specialist
StellarMettle Placements
Canada
- Part-time
We are seeking an experienced Paid Media Specialist to manage advertising campaigns for consumer and direct-to-consumer (DTC) brands. This role will own an assigned portfolio of client…
Added 1 day ago
BL
Marketing & Business Development Specialist
BC Legal Management Association
Surrey, BC
- Other
We are seeking a dynamic Marketing and Business Development Specialist to lead the planning and execution of our firm-wide marketing strategy across digital and print channels, as well as…
Added 1 day ago
A
SMB Renewals Specialist (Outbound Sales Representative)
Accenture
St. Catharines, ON
- Full-time
We’re looking for a customer-focused, results-driven SMB Renewals Specialist to support our small and medium-sized business customers. In this role, you’ll manage subscription renewals,…
Added 1 day ago
R
Banking Advisor
RBC
Regina, SK
- Full-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…
Added 1 day ago
R
Banking Advisor
RBC
Swift Current, SK
- Full-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…
Added 1 day ago
R
Mortgage Specialist Assistant
RBC
AB
- Full-time
As a Mortgage Specialist assistant you will support a top producing Mortgage Specialist in meeting sales objectives and related activities by providing value added administrative service…
Added 1 day ago
GV
Spécialiste, équipe de croissance des patients
Groupe Vision
Montreal, QC
- Full-time
…maximisez les occasions de prise de rendez-vous et offrez une expérience patient…
Added 1 day ago
RB
Banking Advisor
Royal Bank of Canada
Regina, SK
- Full-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…
Added 1 day ago
RB
Client Advisor
Royal Bank of Canada
Melfort, SK
- Part-time
This unique position calls on your client-focused sales expertise and natural problem-solving skills to maximize each client interaction. Specifically, you help clients with their everyday…

Directive

Account Strategist, Commerce (Remote Canada) - Future Opening

Remote, Canada

Remote

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Experience: 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

Overview

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping Ads (feed-driven Google, Bing, TikTok, Meta) and general paid search and paid social activations focusing on both DTC and B2B customer generation.

This role is built for someone who understands that B2B commerce is structurally different from DTC but still plays a key role in customer generation.

The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

Role and Responsibilities

Strategic Ownership of Client Accounts

The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.

Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)

Shopping Practice Leadership

Own how feeds and Shopping campaigns work for B2B catalogs.

Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization

Paid Social & Paid Search Practice Leadership

Own client outcomes on Google, Microsoft, Meta, TikTok, and beyond!

Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok that drive both DTC revenue and B2B account acquisition, with budget allocation tied to margin and customer lifetime value rather than platform ROAS alone
Design audience and targeting architecture for B2B buyers, including CRM and first-party list activation, customer match, account-based audiences, and lookalike strategy that separates new customer acquisition from existing account reorders
Direct creative strategy and testing roadmaps with Specialists and the design team, using product catalog ads, dynamic creative, and video to move buyers from discovery to purchase or quote request
Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes (orders, quote requests, pipeline, new accounts) so clients can see true incremental impact beyond last-click reporting

Client Communication

You are the senior point of contact on assigned accounts.

Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
Diagnose, don't sell. Discovery is consultative.

Methodology Contribution

You help build the Directive Commerce playbook.

Document repeatable frameworks from client engagements
Contribute to audit deliverables, sales enablement, and internal training
Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

Goals

NSM Attainment: 100% across owned accounts
CSAT scores > 4.5 for owned accounts
Account retention rate > 90%
At least one documented methodology contribution per quarter

What You Offer

4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
Strong written and verbal communication, including comfort presenting to C-suite buyers
Comfort working inside a consultative sales motion and contributing to audit and proposal work

What We Offer:

Compensation for this role includes a competitive base salary

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Account Strategist owns the strategy, roadmap, and revenue outcomes for assigned B2B client accounts across shopping, paid search, and paid social channels. They are responsible for leading client communication, directing specialist execution, and contributing to the development of the agency's commerce methodology.

Requirements

Candidates must have 4+ years of experience in paid media with at least 2 years focused on shopping feeds or Amazon. Strong proficiency in feed management tools and the ability to present strategic insights to C-suite stakeholders are required.

Skills

Paid media
Shopping ads
Feed management
Paid search
Paid social
B2B marketing
Account strategy
Data analysis
Feedonomics
GoDataFeed
Amazon Seller Central
Google Ads
Microsoft Advertising
Meta Ads
TikTok Ads
Client management

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Headspace membership
Physical therapy
Virtual workouts
One Medical membership
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual company retreat

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Performance Marketing
Shopping Ads
Paid Search
Paid Social
Feedonomics
GoDataFeed
Amazon Seller Central
Amazon Vendor Central
Google Ads
Microsoft Advertising
Meta
TikTok
LinkedIn
Account-Based Marketing
Customer Lifetime Value
Attribution
Ecommerce
CRM
Strategy
Analytics
Consulting
Performance Max
DTC
B2B Manufacturers
Distributors
Revenue Growth
Client Retention
Digital Agency
DiscoverabilityOS

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