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Added 9 mins ago
CH
Program Lead, Ottawa – Eastern Ontario
Canada Homestay Network
Ottawa, ON
- Full-time
…managing client partnerships, and shaping the overall program and business…
Added 9 mins ago
TA
Vice President, People and Culture
Thorek/Scott and Partners
Toronto, ON
- Full-time
…shaping and executing talent initiatives that supports the business objectives, culture, and long-term growth. Working closely with business leaders across the organization, this individual…
Added 10 mins ago
LC
Integration & Value Hub Advisor
LNG Canada
Calgary, AB
- Full-time
We are Canada’s first large-scale LNG export facility. With Phase 1 now operating, we’ve moved from project to business - and we are advancing Phase 2 that will double our size and help…
Added 24 mins ago
C
Director, Client Onboarding & Service - Bilingual
CIBC
Montreal, QC
- Full-time
Business Partnership - Partner closely with sales, relationship management, and internal stakeholders to provide onboarding and implementation insights, support client solutions, and…
Added 24 mins ago
B
Senior Manager, Business Risk
BMO
Toronto, ON · FCP
- Full-time
Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.
Added 24 mins ago
A
Information Technology - Senior Technical Product Manager/Product Manager, Omni Technology
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- Full-time
Partner closely with application and enterprise architecture teams, middleware/API teams, and business leadership to ensure integration across eCommerce platforms, SAP ECC, modern DOM…
Added 24 mins ago
TI
Director of Paid Media
The Influence Agency
Toronto, ON
- Full-time
● Strong understanding of full-funnel paid media strategy across lead generation, e-commerce, brand awareness, customer acquisition and other business objectives
Added 24 mins ago
D
Marketing Operations Analyst
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Canada
- Full-time
You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.
Added 24 mins ago
TC
Specialist, Travel Media Relations
Tourism Calgary
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- Full-time
Proactively identify, vet and host targeted leisure travel media in Canadian and U.S. markets in alignment with the earned travel media strategy.
Added 24 mins ago
FC
Financial Analyst Sr
Fidelity Canada
Mississauga, ON · Toronto, ON
- Full-time
Partner with colleagues in Emerging Distribution channels as well as Finance colleagues across the organization on all business cases, product and pricing related manners, competitive…
Added 39 mins ago
S
Team Lead, Sales - Hazardous & Industrial Waste Management
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AB · Clairmont, AB
- Other
…costs, reduce greenhouse gas (GHG) emissions, and exceed their business, safety, and environmental goals. We go beyond expectations - mitigating risks, reducing financial obligations, and…
Added 55 mins ago
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Représentant(e) des ventes, nouvelles affaires - Marché intermédiaire/Mid-Market Account Executive - New Business
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Montreal, QC
- Full-time
Added 55 mins ago
AC
Manager, Enterprise Data Platform & Governance
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Added 55 mins ago
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PCM Program Manager 3
BC Hydro
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- Full-time
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Added 55 mins ago
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Senior Consultant (Nationwide Position)
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- Full-time
Identify and attract business development opportunities within practice; identify key clients / business areas, growth strategy, and capture strategy.
Added 55 mins ago
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Manager, Supply Chain & Innovation
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- Full-time
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Added 55 mins ago
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Director, AI Governance and Enablement
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Toronto, ON · Greater Toronto Area, Canada
- $125,000 to $145,000 CAD / year
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Added 1 hour ago
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Senior Education Strategist
iA Financial Group
Calgary, AB
- Full-time
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Added 1 hour ago
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Solutions Architect
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- Full-time
We're looking for a Solutions Architect to partner with some of the world's most recognized brands and help them unlock the full power of the Adobe ecosystem. In this highly visible role,…
Added 1 hour ago
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Senior Relationship Manager
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- Full-time
Provide insights and recommendations that contribute to business strategy and portfolio performance.
Added 1 hour ago
BG
Sr. Director, Financial Planning & Analysis
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Winnipeg, MB
- Full-time
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Added 1 hour ago
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…to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That…
Added 1 hour ago
F/
Territory Relationship Specialist
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- Full-time
…corporation, we provide financing, knowledge resources and business management software to over 103,000 customers…
Added 1 hour ago
MF
Summer Intern 2027 - Asset Management Operations Technology)
Mackenzie Financial Corporation
Toronto, ON · Greater Toronto Area, ON
- Other
Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.
Added 1 hour ago
Sr. Product Manager (Bilingual - French/English), Alexa Canada
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…making Alexa continuously smarter. This role is equal parts business strategy, product definition, and program delivery. You will need to thrive and deliver results in a highly ambiguous,…

Directive

Account Strategist, Commerce (Remote Canada) - Future Opening

Remote, Canada

Remote

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Experience: 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

Overview

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping Ads (feed-driven Google, Bing, TikTok, Meta) and general paid search and paid social activations focusing on both DTC and B2B customer generation.

This role is built for someone who understands that B2B commerce is structurally different from DTC but still plays a key role in customer generation.

The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

Role and Responsibilities

Strategic Ownership of Client Accounts

The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.

Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)

Shopping Practice Leadership

Own how feeds and Shopping campaigns work for B2B catalogs.

Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization

Paid Social & Paid Search Practice Leadership

Own client outcomes on Google, Microsoft, Meta, TikTok, and beyond!

Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok that drive both DTC revenue and B2B account acquisition, with budget allocation tied to margin and customer lifetime value rather than platform ROAS alone
Design audience and targeting architecture for B2B buyers, including CRM and first-party list activation, customer match, account-based audiences, and lookalike strategy that separates new customer acquisition from existing account reorders
Direct creative strategy and testing roadmaps with Specialists and the design team, using product catalog ads, dynamic creative, and video to move buyers from discovery to purchase or quote request
Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes (orders, quote requests, pipeline, new accounts) so clients can see true incremental impact beyond last-click reporting

Client Communication

You are the senior point of contact on assigned accounts.

Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
Diagnose, don't sell. Discovery is consultative.

Methodology Contribution

You help build the Directive Commerce playbook.

Document repeatable frameworks from client engagements
Contribute to audit deliverables, sales enablement, and internal training
Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

Goals

NSM Attainment: 100% across owned accounts
CSAT scores > 4.5 for owned accounts
Account retention rate > 90%
At least one documented methodology contribution per quarter

What You Offer

4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Experience with B2B clients or high-SKU catalog environments
Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
Strong written and verbal communication, including comfort presenting to C-suite buyers
Comfort working inside a consultative sales motion and contributing to audit and proposal work

What We Offer:

Compensation for this role includes a competitive base salary

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Account Strategist owns the strategy, roadmap, and revenue outcomes for assigned B2B client accounts across shopping, paid search, and paid social channels. They are responsible for leading client communication, directing specialist execution, and contributing to the development of the agency's commerce methodology.

Requirements

Candidates must have 4+ years of experience in paid media with at least 2 years focused on shopping feeds or Amazon. Strong proficiency in feed management tools and the ability to present strategic insights to C-suite stakeholders are required.

Skills

Paid media
Shopping ads
Feed management
Paid search
Paid social
B2B marketing
Account strategy
Data analysis
Feedonomics
GoDataFeed
Amazon Seller Central
Google Ads
Microsoft Advertising
Meta Ads
TikTok Ads
Client management

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Headspace membership
Physical therapy
Virtual workouts
One Medical membership
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual company retreat

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Performance Marketing
Shopping Ads
Paid Search
Paid Social
Feedonomics
GoDataFeed
Amazon Seller Central
Amazon Vendor Central
Google Ads
Microsoft Advertising
Meta
TikTok
LinkedIn
Account-Based Marketing
Customer Lifetime Value
Attribution
Ecommerce
CRM
Strategy
Analytics
Consulting
Performance Max
DTC
B2B Manufacturers
Distributors
Revenue Growth
Client Retention
Digital Agency
DiscoverabilityOS

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