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Added 2 mins ago
C
Director, Distribution Strategy & Financial Management
CIBC
Toronto, ON
- Full-time
…banking centre and advisor channels. Reporting to the Senior Director, Distribution Strategy & Enablement, you’ll lead high-priority strategic and financial management work that supports…
Added 17 mins ago
SM
Unit Assistant, Emergency
Stevenson Memorial Hospital
Alliston, ON
- Internship
Models behaviour that is aligned with the values (Integrity, Compassion, Accountability, Respect and Excellence) of Stevenson Memorial Hospital.
Added 47 mins ago
C
Director, Distribution Strategy & Financial Management
CIBC
Toronto, ON
- Full-time
…banking centre and advisor channels. Reporting to the Senior Director, Distribution Strategy & Enablement, you’ll lead high-priority strategic and financial management work that supports…
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
…care about environmental responsibility, have a passion for excellence and a desire to make a positive contribution – then we want you to join the Husky TechnologiesTM…
Added 1 hour ago
GS
Staff Site Reliability Engineer, Application
Guidewire Software
Toronto, ON
- Full-time
…cross-team architectural influence, reporting directly to the Senior Director of Site Reliability Engineering for Applications. You will advise on future vision and direction and help drive…
Added 2 hours ago
AM
Pre-Planning Director
Arbor Memorial Inc.
Thorold, ON
- Full-time
…our Sales Office. Looking for a licensed Funeral Pre-Planning Director to join our…
Added 2 hours ago
TU
HR & Finance Assistant
The University of British Columbia
Vancouver, BC
- $5,027 to $5,413 CAD / month
- Full-time
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and…
Added 2 hours ago
S
Senior Product Manager, Echo MS
SCIEX
Vaughan, ON
- $130,000 to $150,000 CAD / year
- Full-time
This position reports to the Director, Mass Spectrometry Product Management, and is part of the Mass Spectrometry Product Management team within Product, Marketing & Growth (PMG). It is…
Added 2 hours ago
SO
Administrative Assistant to the Director of Corporate Security
Senate of Canada | Sénat du Canada
Ottawa, ON
- $65,482 to $82,858 CAD / year
- Full-time
…provide executive, administrative, and operational support to the Director. You will oversee the overall coordination and day-to-day management of the Director’s Office while maintaining an…
Added 2 hours ago
AM
Pre-Planning Director
Arbor Memorial Inc.
Thorold, ON
- Full-time
Demonstrated ability to build strong partnerships with Cemetery Operations, Funeral and Home Office Centres of Excellence to achieve Company revenue goals and objectives.
Added 3 hours ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
- Full-time
With Over 130 Years Of Service, BCHS Is Evolving With a Renewed Focus On Excellence, Collaboration, And Innovation. Our Strategic Priorities Center On Quality Care, Connected Teams, And a…
Added 3 hours ago
BC
Ultrasound Technologist
Brant Community Healthcare System
Brantford, ON
- Full-time
With over 130 years of service, BCHS is evolving with a renewed focus on excellence, collaboration, and innovation. Our strategic priorities center on Quality Care, Connected Teams, and a…
Added 3 hours ago
BC
Ultrasound Technologist
Brant Community Healthcare System
Brantford, ON
- Full-time
With over 130 years of service, BCHS is evolving with a renewed focus on excellence, collaboration, and innovation. Our strategic priorities center on Quality Care, Connected Teams, and a…
Added 3 hours ago
BC
Pharmacy Technician
Brant Community Healthcare System
Brantford, ON
- Full-time
With Over 130 Years Of Service, BCHS Is Evolving With a Renewed Focus On Excellence, Collaboration, And Innovation. Our Strategic Priorities Center On Quality Care, Connected Teams, And a…
Added 3 hours ago
BC
Ultrasound Technologist
Brant Community Healthcare System
Brantford, ON
- Full-time
With over 130 years of service, BCHS is evolving with a renewed focus on excellence, collaboration, and innovation. Our strategic priorities center on Quality Care, Connected Teams, and a…
Added 5 hours ago
A
Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)
Agoda
Vancouver, BC
- Full-time
This position sits at the intersection of strategic thinking and operational excellence - someone who can lead a team, shape marketing strategy, influence partnership direction, and drive…
Added 5 hours ago
A
Senior Manager, Performance Marketing (Bangkok-based, relocation provided)
Agoda
Vancouver, BC
- Full-time
This position sits at the intersection of strategic thinking and operational excellence - someone who can lead a team, shape marketing strategy, influence partnership direction, and drive…
Added 5 hours ago
A
Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)
Agoda
Vancouver, BC
- Full-time
This position sits at the intersection of strategic thinking and operational excellence - someone who can lead a team, shape marketing strategy, influence partnership direction, and drive…
Added 5 hours ago
WI
Executive Housekeeper - The Wickaninnish Inn
Wickaninnish Inn
Tofino, BC
- Full-time
The Executive Housekeeper along with the Director and other Housekeeping Leaders will be responsible for ensuring that the Wickaninnish Inn standards of service are maintained and that all…
Added 5 hours ago
LH
Physiotherapist
Lifemark Health Group
Orillia, ON
- $36.92 to $51.17 CAD / hour
- Internship
…fostering a culture of innovation, collaboration, and clinical…
Added 5 hours ago
PT
Director, Product Engineering
ProFound Talent Inc.
AB · Edmonton, AB
- Full-time
Sirius’s Core Values define their culture, drive their work, and guide their commitment to excellence. They are the operating standard for every member of the engineering team - and the…
Added 5 hours ago
D
Senior Product Manager, Echo MS
Danaher
Concord, ON
- $130,000 to $150,000 CAD / year
- Full-time
This position reports to the Director, Mass Spectrometry Product Management, and is part of the Mass Spectrometry Product Management team within Product, Marketing & Growth (PMG). It is…
Added 6 hours ago
A
Director, Business Development – Construction (Canada)
Acciona
Mississauga, ON · CAN - Mississauga Office
- Full-time
ACCIONA is seeking a highly strategic and results-driven Director of Business Development – Construction to lead growth initiatives throughout Canada.
Added 6 hours ago
LH
Physiotherapist
Lifemark Health Group
Pembroke, ON
- $40 to $55 CAD / hour
- Full-time
Opportunities for management roles, including Clinic Director and Regional Manager positions.
Added 6 hours ago
PH
Manager, Business Function Products, BC Health Workday
Provincial Health Services Authority
Burnaby, BC
- Temporary
Reporting to the Director, Business Function Products, the Manager will be responsible for their designated functionality / portfolio and ensuring that requirements for all the province’s…

Directive

AEO & SEO Strategist (Remote Canada)

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Nov 5, 2026

Original job description

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

About The Role:

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do:

Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices
1. Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
2. Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
3. Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:
  1. LTV:CAC modeling
  2. Customer Generation
  3. Share of SERP
  4. Content Production
Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.
1. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
2. All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.
1. Use of the project management tool Asana is required.
2. This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.
3. In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client
4. Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.
1. When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings
2. When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.
Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:
1. Bi-weekly meetings with the client
  1. Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables
2. Monthly reports
3. Quarterly reports
4. 2 Bi-Annual business review presentation

What You'll Bring:

A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organisational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Goals:

NSM Attainment: 100%
MRR Retainment: 96%
CSAT > 4.2
Upsells / Cross-sells / Referrals -
1. Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
  1. Examples of this include:
    1. Growing into another service line such as SEO or Paid Media
    2. Growing within their current service line such as increasing content, SEO, or Paid Media budgets
2. Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.
  1. Example of moments to ask for a referral:
    1. Point of contact starts a new job
3. Client leaves a 5 CSAT score

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The strategist is responsible for managing custom client strategies, overseeing day-to-day deliverables, and maintaining strong client relationships. They must analyze performance data to set goals and ensure project execution aligns with client objectives.

Requirements

Candidates must have proven agency experience in SEO and content strategy, specifically within B2B tech or SaaS sectors. Proficiency in industry-standard analytics and SEO tools is required, along with strong project management and communication skills.

Skills

SEO
Content strategy
Keyword research
On-page optimization
Link building
Google Analytics
Google Search Console
SEMRush
Ahrefs
Screaming Frog
Project management
B2B marketing
SaaS marketing
Data analysis
Strategic planning

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual anniversary trip

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

SEO
Content Strategy
B2B Marketing
SaaS
Google Analytics
SEMRush
Ahrefs
Google Search Console
Screaming Frog
Asana
Project Management
LTV:CAC Modeling
Customer Generation
Share of SERP
Digital Marketing
Client Consulting
Performance Marketing
Data Analysis
AI
Automation
Account Management
Strategic Planning
Content Campaigns
Creative Briefs
CRM Data

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Jobs in Canada

Examples of this include:

Example of moments to ask for a referral: