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Added 3 hours ago
CAREERS
Cameron Stephens
Toronto, ON
Full-time
Added 6 hours ago
AVP, Content and Editorial Strategist
Global X Canada
Toronto, ON
$80,000 to $125,000 CAD / year
Full-time
Global X is looking for an AVP, Content and Editorial Strategist to join our Marketing team. This is a role for an investment-ﬂuent writer and editor who can turn complex market…
Added 21 hours ago
Spécialiste/Stratège SEO Sénior | Senior SEO Specialist/Strategist
Bloom | Digital Marketing Agency
Montreal, QC
Full-time
Maîtrise de l'écosystème d'outils : Google Search Console, GA4, SEMrush/Ahrefs, Google Tag Manager.
Added 1 day ago
Digital Marketing Manager
Miovision
Remote, Canada
$86,000 to $118,000 CAD / year
Full-time · Remote
Digital Marketing: Manage the daily execution of paid search, social, and display advertising campaigns to capture high-intent demand and accelerate qualified leads through the funnel.
Added 1 day ago
Spécialiste/Stratège SEO Sénior | Senior SEO Specialist/Strategist
Bloom
Montreal, QC
Full-time
Maîtrise de l'écosystème d'outils : Google Search Console, GA4, SEMrush/Ahrefs, Google Tag Manager.
Added 1 day ago
Growth Strategist (Freelance, Remote)
Digital
Remote, Canada
Other · Remote
We are seeking an experienced Freelance Growth Marketing Strategist to support a high-profile business executive and entrepreneur in expanding their digital presence, improving audience…
Added 1 day ago
Senior Performance Marketing Strategist
Powered by search
Remote, Canada
Full-time · Remote
We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why…
Added 5 days ago
Communications Specialist
Distress Centre Calgary
Calgary, AB
Full-time
The Communications & Marketing Strategist provides communications planning, content strategy, storytelling, stakeholder communications, and channel coordination to strengthen Distress…
Added 5 days ago
SEO Strategist (Remote Canada) - Future Opening
Directive
Remote, Canada
Full-time · Remote
…professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to…
Added 5 days ago
Content Strategist (Remote Canada) - Future Opening
Directive
Remote, Canada
Full-time · Remote
…professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to…
Added 5 days ago
AI Content Strategist
Bullpen Capital
Heart's Content, NL
Full-time
…velocity, and create content that performs across both traditional search engines and emerging AI-powered discovery…
Added 5 days ago
ServiceNow Developer
LeverageTek Staffing Solutions
Ottawa, ON
Contract
Ensure alignment with architecture standards set by HoC and the Strategist
Added 6 days ago
Stratège en contenu et référencement (Bilingue)
EBlock
Canada
Full-time
The primary duty of this role is to support a Senior SEO & Content Strategist in executing a variety of content writing & SEO strategy tasks offered through add-on SEO packages that our…
Added 6 days ago
Demand Generation Manager
Gorgias
Remote, Canada
$99,892 to $110,407 USD / year
Full-time · Remote
…on top for efficiency. You will be the first true campaign strategist on the team, and you'll help define the playbook rather than inherit…
Added 7 days ago
Content Creator
Superior Glove
Acton, ON
$50,000 to $65,000 CAD / year
Contract · Temporary
Reporting to the Content Strategist, Team Lead, the Content Creator develops clear, engaging content across a wide range of marketing channels and formats. You’ll create everything from…
Added 7 days ago
Digital Strategist, National Sales
Corus Entertainment
Toronto, ON
…role that supports all digital sales. As the National Digital Strategist, you are responsible for developing and executing strategic digital and integrated campaigns that align with client…
Added 7 days ago
Solutions Strategist
Vaan - Shopify Platinum Agency
Canada
Full-time
The Solutions Strategist sits between client understanding and technical execution. This is not a developer role and does not require one. It requires someone who can walk into a complex…
Added 8 days ago
Communications Business Partner, Water Quality (Hybrid in Glen Allen, VA OR London, ON)
Veralto Global
London, ON
Full-time
…companies in the Water Quality (WQ) segment. They will be a primary strategist and partner to these operating companies, advising the company presidents and their leadership teams on how to…
Added 8 days ago
Stakeholder Communications Strategist (Term)
University of Toronto
Toronto, ON
Technical fluency in Office365 applications, WordPress, Adobe Creative Cloud products, Google Analytics and Search Engine Optimization (SEO).
Added 9 days ago
Junior Strategist
Confidential Careers
Toronto, ON
$65,000 to $80,000 CAD / year
Full-time
A North American marketing organization is seeking a Strategist to join its Toronto-based Strategy team.
Added 9 days ago
Growth Strategist, Healthcare
Consultus Digital
Toronto, ON
Full-time
…and healthcare ecommerce brands, and it now needs a Growth Strategist to own new…
Added 19 days ago
Content Strategist
RB Global Inc.
Burnaby, BC
$75,000 to $85,000 CAD / year
Full-time
Apply SEO and Generative Engine Optimization (GEO) best practices so content stays discoverable across traditional search and AI-powered platforms.
Added 19 days ago
Paid Leave Public Engagement Strategist - Planner Principal Community Specialist
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
Full-time
Working Title: Paid Leave Public Engagement Strategist
Added 20 days ago
Senior Content Strategist - AI Strategy
EPAM Systems
Canada
Full-time
…GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy, you'll operationalize content for AI success, ensure compliance with emerging regulations,…
Added 20 days ago
Regional Development Manager Ontario
MacDonald Search Group
Mississauga, ON
Full-time
MacDonald Search Group has partnered with a premier national franchiser, home to industry-leading brands, to recruit a high-performing Regional Development Manager for Ontario. If you are a…

Directive

Content Strategist (Remote Canada) - Future Opening

Remote, Canada

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Sep 18, 2026

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Original job description

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!!

About The Role:

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do:

Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices
1. Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
2. Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
3. Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:
  1. LTV:CAC modeling
  2. Customer Generation
  3. Share of SERP
  4. Content Production
Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.
1. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
2. All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.
1. Use of the project management tool Asana is required.
2. This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.
3. In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client
4. Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.
1. When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings
2. When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.
Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:
1. Bi-weekly meetings with the client
  1. Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables
2. Monthly reports
3. Quarterly reports
4. 2 Bi-Annual business review presentation

What You'll Bring:

A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organisational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content
Must have agency experience
Must have B2B tech and/or SaaS experience
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Goals:

NSM Attainment: 100%
MRR Retainment: 96%
CSAT > 4.2
Upsells / Cross-sells / Referrals -
1. Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.
  1. Examples of this include:
    1. Growing into another service line such as SEO or Paid Media
    2. Growing within their current service line such as increasing content, SEO, or Paid Media budgets
2. Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.
  1. Example of moments to ask for a referral:
    1. Point of contact starts a new job
3. Client leaves a 5 CSAT score

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Content Strategist manages day-to-day client deliverables, develops custom marketing strategies, and maintains strong relationships with enterprise clients. They are responsible for goal setting, project execution via Asana, and reporting on performance metrics to ensure client success.

Requirements

Candidates must have proven agency experience in B2B tech or SaaS marketing with a strong background in SEO and content strategy. Proficiency in industry tools like Google Analytics, SEMRush, and Ahrefs is required, along with excellent communication and project management skills.

Skills

Content strategy
SEO
Keyword research
On-page optimization
Link building
Google Analytics
Google Search Console
SEMRush
Ahrefs
Screaming Frog
Project management
B2B marketing
SaaS marketing
Data analysis
Storytelling

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Content Strategist
SEO
B2B Marketing
SaaS
Agency
DiscoverabilityOS
Google Analytics
Google Search Console
SEMRush
Ahrefs
Screaming Frog
Asana
LTV:CAC modeling
Customer generation
Share of SERP
Content production
Project management
Client-facing
Digital marketing
Strategy development
Performance marketing
Data analysis
Reporting
Communication
Remote work
AI
Automation
Enterprise clients
Marketing strategy
Campaign management

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